{"id":598,"date":"2006-05-09T06:10:38","date_gmt":"2006-05-09T06:10:38","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=598"},"modified":"2025-06-12T16:18:32","modified_gmt":"2025-06-12T16:18:32","slug":"tips-booklets-perfect-marketing-tool-in-a-crowded-market","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/tips-booklets-perfect-marketing-tool-in-a-crowded-market\/","title":{"rendered":"Tips booklets: Perfect marketing tool in a crowded market"},"content":{"rendered":"<p><a href=\"http:\/\/www.tipsbooklets.com\" target=\"_blank\" rel=\"noopener\">Paulette Ensign<\/a>, the Tips Booklet Queen, makes a great <a href=\"http:\/\/tipsbooklets.blogspot.com\/2006\/04\/cutting-through-crowded-markets-with.html\" target=\"_blank\" rel=\"noopener\">suggestion <\/a>for Realtors, mortgage brokers and others who work in\u00a0crowded markets, particularly where\u00a0business is slowing right about now.<\/p>\n<p>Market yourself with an informational tips booklet&#8212;your own booklet or somebody else&#8217;s. Paulette, for example, published the booklet\u00a0 <a href=\"http:\/\/tinyurl.com\/ehjhn\" target=\"_blank\" rel=\"noopener\">&#8220;110 Ideas for Organizing Your Business Life.&#8221;<\/a> It has sold more than 1 million copies in four different languages and would make the\u00a0perfect give-away for Realtors and mortgage brokers.\u00a0<\/p>\n<p>Paulette&#8217;s home study courses also teach people how to publish their own booklets filled with how-to tips on almost any topic for almost any audience.<\/p>\n<p>Tips booklets usually sell for about\u00a0$5. But you can make big money selling them in bulk and even offering companies the option of including the message\u00a0&#8220;Courtesy of the ABC Widget Co.&#8221;\u00a0on the cover, for orders of 1,000 or more plus a small\u00a0additional fee.\u00a0I sold lots of my booklets in bulk when I published <a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\" rel=\"noopener\">&#8220;113 Tips for Recruiting Valuable Employees&#8221;<\/a> and <a href=\"https:\/\/www.publicityhound.com\/\" target=\"_blank\" rel=\"noopener\">&#8220;107 Tips for Keeping Valuable Employees.&#8221;<\/a>\u00a0<\/p>\n<p>And, of course, booklets are small enough that they can be sent to the media. Invite journalists to excerpt tips of their choosing, in exchange for including information on how to order.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paulette Ensign, the Tips Booklet Queen, makes a great suggestion for Realtors, mortgage brokers and others who work in\u00a0crowded markets, particularly where\u00a0business is slowing right about now. Market yourself with an informational tips booklet&#8212;your own booklet or somebody else&#8217;s. Paulette, for example, published the booklet\u00a0 &#8220;110 Ideas for Organizing Your Business Life.&#8221; It has sold\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/tips-booklets-perfect-marketing-tool-in-a-crowded-market\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[205],"class_list":{"0":"post-598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-pitching","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=598"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/598\/revisions"}],"predecessor-version":[{"id":40930,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/598\/revisions\/40930"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}