{"id":5940,"date":"2015-09-12T15:42:15","date_gmt":"2015-09-12T15:42:15","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=5940"},"modified":"2024-04-30T20:22:20","modified_gmt":"2024-04-30T20:22:20","slug":"dont-follow-these-rules-anymore","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/dont-follow-these-rules-anymore\/","title":{"rendered":"Don’t Follow These Rules Anymore"},"content":{"rendered":"

Issue #950 Sept. 12, 2015
Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Don’t Follow These Rules Anymore<\/li>\n
  2. Say “Yes” to Tiny Stations<\/li>\n
  3. “Who Else Do You Know Who…”<\/li>\n
  4. Hound Video of the Week<\/li>\n<\/ol>\n
    \n

    This Weekend in the Hound House:<\/strong><\/p>\n

    Did I tell you about my new Toro lawn mower? This baby is so powerful that I don’t even have to use the self-propelled handle. If I do, I have to run to keep up with it. My mowing time is cut in half. More time to garden this weekend!<\/p>\n<\/blockquote>\n

    1. Don’t Follow These Rules Anymore<\/h3>\n

    \"newrules\"Here are three old rules you no longer need to follow when writing press releases:<\/p>\n

    Rule #1. Your news must be\u00a0 “good enough” or “legitimate” for journalists. Today, we write direct-to-consumer press releases online for our many target audiences, as well as for journalists.<\/p>\n

    Rule #2.\u00a0 Use the 5Ws (who, what, when, where, why and how) in the first few paragraphs. Use a press release to tell a story that hooks readers, then give the details.<\/p>\n

    Rule #3. Write in the “inverted pyramid” style with the most important facts at the top. Same reason as above.<\/p>\n

    The replay of Thursday’s webinar on “How to Write Press Releases That Get Publicity, Build Your Brand and Sell More Books” is ready. Watch it here,<\/a> and catch the special offer on my Press Release Masterclass<\/a> that includes a helpful tutorial and 15 press release templates.<\/p>\n

    It will make your book marketing job so much easier.\u00a0 The offer and replay disappear at 11:59 p.m. Pacific Time on Monday night.<\/strong><\/p>\n

    2. Say “Yes” to Tiny Stations<\/h3>\n

    \"onair\"<\/p>\n

    Some so-called publicity experts tell you to turn down requests for radio or TV interviews on rinky-dink stations. Don’t.<\/p>\n

    These small stations give you a chance to practice your sound bites, get comfortable doing live radio or being in a TV studio, chit-chat with the host, and take questions from callers.<\/p>\n

    Besides, you never know who’s listening. Don’t forget to send a handwritten thank-you note to the host and the person who booked you.<\/p>\n

    3. “Who Else Do You Know Who…”<\/h3>\n

    When you clinch an interview on TV or radio, don’t be shy about asking the hosts if they know media in other markets that might be interested in interviewing you.<\/p>\n

    TV people often job-hop from station to station, and they might know former employees who would love to have you on their show.<\/p>\n

    Listen, too, for the host to say, “You did a great interview. I hope we can have you back again soon.”<\/p>\n

    That means you’ve hit a home-run. Mark your calendar and pitch the host in four to six months.<\/p>\n

    4. Hound Video of the Week<\/h3>\n

    \"smiling<\/p>\n

    You’ll love this dog and his Million-Dollar Smile.<\/a><\/p>\n[Tweet “Publicity Tips from @PublicityHound–Don’t Follow These Rules Anymore #PressReleases #PublicityTips”]\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    The Publicity Hound’s Tips of the Week<\/h2>\n

    – Issue #950 Sept. 12, 2015<\/h3>\n
      \n
    1. Don’t Follow These Rules Anymore<\/li>\n
    2. Say “Yes” to Tiny Stations<\/li>\n
    3. “Who Else Do You Know Who…”<\/li>\n
    4. Hound Video of the Week<\/li>\n<\/ol>\n

      Read More<\/a><\/p>\n

       Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":5949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[43,580,13],"class_list":{"0":"post-5940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tips-of-the-week","8":"tag-book-marketing","9":"tag-canonical-url","10":"tag-press-releases","11":"entry"},"featured_image_src":"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2015\/09\/Pinterest-slide-for-Tips-of-Week-2015Sept12.jpg","featured_image_src_square":"https:\/\/purelysupp.com\/publicity\/wp-content\/uploads\/sites\/15\/2015\/09\/Pinterest-slide-for-Tips-of-Week-2015Sept12.jpg","author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=5940"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media\/5949"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=5940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=5940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=5940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}