The Publicity Hound’s
\nTips of the Week
\nIssue #521 Sept. 1, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Betting on the Bush Tax Cuts<\/p>\n
2. Sales Leads from Your Blog<\/p>\n
3. How to Get Onto Twitter Lists<\/p>\n
4. Fun Ideas for a Pizza Shop<\/p>\n
5. Authors, Last Call for Tips<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Betting on the Bush Tax Cuts
\n=====================================<\/p>\n
When estate planner Jeff Scroggin of Roswell, Ga., knew his
\nfellow tax advisors were closely watching debate over repealing
\nthe Bush tax cuts on Jan. 1, he decided to have a little fun with
\na serious topic.<\/p>\n
Jeff asked them to place their bets on what Congress will do
\nabout extending the estate tax. He created 80 chances to win, at
\n$1 a chance. Some planners bet multiple times and placed more
\nthan $1 on the line. The winner whose guess comes closest to what
\nwill actually happen will take home $200.<\/p>\n
Jeff advertised the pool to an email list of about 100 people, As for his own prediction, he says, “Anybody who thinks or says Jeff, an attorney, says he knows the pool is illegal but that You can take his idea of betting on the outcome of an issue and I devote an entire chapter to offbeat publicity ideas like this ====================================== If you’re using your blog to position yourself as a subject You can also use it to generate sales leads.<\/p>\n Dean Rieck, a direct marketing copywriter, explains how in a post No surprise that he advocates bringing people into your sales I’m revamping my blog to make it more search-engine friendly and ===================================== The more Twitter lists you’re on, the more people are exposed to I’m on more than 660 lists, many devoted to PR, publicity and –Tweet helpful, relevant content frequently and forego the –Ask! Don’t be shy about suggesting that someone add you to a –Write a blog post suggesting topics for lists that should –Add a reminder to your email signature, with a link to your These tips were among dozens I shared during last week’s webinar ====================================== This week, 16 Publicity Hounds have tips for Deborah Lott of From Stephanie Trahd:<\/p>\n “Start collecting email addresses. Entice diners to sign up by From Gayle Carson:<\/p>\n “You can start a frequent dining program and when they have From Diana:<\/p>\n “Name certain pizzas (or create sandwiches) for local town The Publicity Hound says:<\/p>\n Read all the responses to this “Help This Hound” question at Send your own Help this Hound question to: ====================================== You have 72 hours to download the webinar that I recorded with He explained exactly how many weeks you should spend writing, I recorded the call and you can listen to it, including the There?s a valuable free gift (a $265.00 value) offered to ====================================== This isn’t a joke, but I thought you’d like it. I found this in To make it easy for people to travel with their dogs, Loews At “The Hound of Music” at Loews Vanderbilt Hotel in Nashville, If you’re targeting your publicity at an upscale, well-educated DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ===================================== Great fodder for retweeting:<\/p>\n If you MUST stage a groundbreaking event, try this 5 ways to be included on other people’s Twitter lists ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #521 Sept. 1, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Betting on the Bush Tax Cuts 2. Sales Leads from Your Blog 3. How to Get Onto Twitter Lists 4. Fun Ideas for a Pizza Shop\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,56,36,9,5,10,92],"class_list":{"0":"post-594","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-how-to-get-free-publicity","9":"tag-pitching-the-media","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"tag-twitter","13":"tag-twitter-lists","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=594"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/594\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nmostly estate planners. He also extended invitations through the
\nNational Association of Estate Planners and Councils. His email
\nlist included Arden Dale, who writes for the Wall Street Journal
\nand who has interviewed Jeff for other stories. She wrote about
\nthe wager for the Journal’s blog last week at
\n http:\/\/blogs.wsj.com\/financial-adviser\/2010\/08\/18\/on-estate-tax-all-bets-areon\/<\/a> Since then, Jeff has gotten about five other
\ncalls for interviews.<\/p>\n
\nthey think they know what will happen next with the tax cuts is
\neither clairvoyant or deranged.”<\/p>\n
\nit’s all in fun.<\/p>\n
\nadopt it to almost any controversial topic in your own industry.
\nEven if no money changes hands, the winner can have bragging
\nrights. Your story could be perfect for trade publications, blogs
\nthat cover your industry and, depending on the topic, even
\nconsumer publications. You might even try pitching it to
\nreporters and hosts of network and cable TV news shows.<\/p>\n
\none in my ebook, “How to be a Kick-butt Publicity Hound,” the
\nbest all-around how-to guide for generating publicity using
\ntraditional and social media. Learn more about the book and the
\neight new chapters on social media at
\nhttps:\/\/publicityhound.com\/publicity\/publicityhound.htm<\/p>\n
\n2. Sales Leads from Your Blog
\n======================================<\/p>\n
\nmatter expert, you’re only halfway there.<\/p>\n
\nhe wrote for Copyblogger.com at
\n http:\/\/www.copyblogger.com\/generate-sales-leads\/<\/a><\/p>\n
\nfunnel by first offering something for free like a White Paper,
\nezine, video, or something of value that helps your audience
\nsolve a particular problem. But he also offers great tips on how
\nto follow up on those leads.<\/p>\n
\nadd features I learned about when Patsi Krakoff was my guest
\nduring a teleseminar I hosted earlier this year on “Time-saving
\nTips for Smart Business Blogging.” If you’re new to blogging,
\nthis is the perfect tool to get you started. If you’ve been
\nblogging for several years, it may be time to revamp your blog,
\nand this teleseminar will give you dozens of ideas. The MP3, CD
\nor electronic transcript each come with 27 pages of handouts that
\ninclude 101 ways to find content for your blog. Read more about
\nwhat else you’ll learn at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/businessblogging.htm<\/a><\/p>\n
\n3. How to Get Onto Twitter Lists
\n=====================================<\/p>\n
\nyou and your expertise, even if they don’t have a Twitter
\naccount.<\/p>\n
\nsocial media, and that number is growing almost daily. Here are
\nfour ways to get onto other people’s lists:<\/p>\n
\n“here’s what I’m doing today” tweets. Help people solve their
\nproblems.<\/p>\n
\nlist they’ve already created, or a new one devoted to a specific
\ntopic.<\/p>\n
\ninclude you, and then tweet the post. See the blog post I wrote
\nthis morning at http:\/\/publicityhound.net\/?p=6984<\/p>\n
\nTwitter profile. Once people log into their Twitter account, they
\ncan go to your Twitter page, click on the “Lists” button at the
\ntop of your feed, and add you to one or more of their lists. Or
\nthey can create a new one.<\/p>\n
\non “How to Use Twitter Lists & Directories to Generate Publicity
\nand Build Your Brand.” Order the video, MP3 and the handouts
\nwhich include step-by-step instructions on how to create, use and
\npromote your lists at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterlists.htm<\/a><\/p>\n
\n4. Fun Ideas for a Pizza Shop
\n======================================<\/p>\n
\nGiddings, Texas, who needs help marketing her pizza shop and
\nItalian restaurant between Austin and Houston.<\/p>\n
\ngiving them coupons, chef’s secrets and anything else they would
\nvalue. You’d be surprised how many people will come in toting
\n‘free soda with dinner’ coupons.”<\/p>\n
\nordered X many times or spent X number of dollars, they get a
\npizza free. Or, you can have them join a club where they pay you
\na certain amount every month and they get to eat pizza for free
\nthat month. Another pizza store I know has a continuity program
\nand they never lack for business.”<\/p>\n
\ncelebs–mayor, high school principals, media anchors, newspaper
\nreporters, etc. and put them on your menu. Then let the celebs
\nknow and invite them in to try it. People love to frequent
\nrestaurants with items named in their honor.”<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6959 and then check out my own tips
\nthat I shared with http:\/\/www.RestaurantReport.com<\/a> when I was a
\nguest on their teleseminar called “Publicity Tips for
\nRestaurants, Chefs & Foodies” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/restaurants.htm<\/a><\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a> and
\ninclude your city and state.<\/p>\n
\n5. Authors, Last Call for Tips
\n======================================<\/p>\n
\npublishing and marketing mentor John Eggen on how to ?Write a
\nClient-Attracting Book Fast That Makes $150,000 Even Before It?s
\nPublished? (and more thereafter).<\/p>\n
\nediting, designing, printing and shipping your book. While some
\nauthors exceed his 90-day window for producing a book, they still
\ncomplete the task in far less time than it takes many other
\nauthors who labor for years over their books. Don’t make this an
\nexhausting task.<\/p>\n
\nkiller question-and-answer session, at http:\/\/tinyurl.com\/25blcta<\/a><\/p>\n
\nattendees during the interview, but it will only be honored until
\nSaturday, and then John is taking down the page. Get it now
\nbefore it’s gone at http:\/\/tinyurl.com\/25blcta<\/a><\/p>\n
\n6. Hound Joke of the Week
\n======================================<\/p>\n
\nan old issue of My Midwest, the inflight magazine of Midwest
\nAirlines, which has been bought by Frontier Airlines.<\/p>\n
\nHotels has introduced “learning vacations” for your favorite
\npooch at three of its hotels.<\/p>\n
\nyour dog can head into the recording studio with a voice coach
\nfor a professional recording session where it will howl along
\nwith a musician or bark to its favorite karaoke beat.<\/p>\n
\naudience, in-flight magazines might be the perfect vehicle for
\nyour story. “Fly High with Publicity in the In-flight Magazines”
\nsaves you hours of research with pitching tips galore and contact
\ninformation for 56 inflight magazines. Read more about the report
\nat http:\/\/www.InflightMagazinePublicity.com<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6968<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6984<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"