The Publicity Hound’s
\nTips of the Week
\nIssue #519 Aug. 24, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. My New Twitter Strategy<\/p>\n
2. Why Can’t They Find You on Twitter?<\/p>\n
3. Replay of Teleseminar for Authors<\/p>\n
4. Important Deadline Today<\/p>\n
5. Let’s Ban Groundbreaking Events<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. My New Twitter Strategy
\n=====================================<\/p>\n
If you’re like me, and you’re on Twitter, you love to share
\nhelpful articles and blog posts you see elsewhere, and retweet
\nother people’s content.<\/p>\n
Most of my tweets lead my followers to interesting and compelling
\ninformation written by other experts. Sure, I link to my own blog
\nposts and articles, but it’s a heck of a lot easier to just
\nscroll through my Google Reader and share somebody else’s
\ncontent, without thinking too hard, instead of writing my own.<\/p>\n
When I read a blog post last week written by Mark Faggiano at the
\nMashable blog, it dawned on me that I’m not doing a good enough
\njob positioning myself as a subject matter expert.<\/p>\n
What’s missing, I concluded, is a steady stream of my own advice,
\noriginal thought and opinions about publicity and PR topics. If
\nyou aren’t providing those, Mark says, you aren’t a subject
\nmatter expert on Twitter. You’re simply a news channel.<\/p>\n
Mark adds that subject matter experts should also avoid writing
\nstatus updates such as what they’re doing or where they’re going.
\nHe even says that no status updates are OK.<\/p>\n
Read his entire post at ====================================== If someone needs a person with your expertise, they can go to But what if that’s not where they’re looking?<\/p>\n Instead, they’re at one of the dozens of Twitter directories. If Learn about the most important Twitter directories where you must My webinar at 3 p.m. on Thursday, Aug. 26, will include step-by- If you missed the five tips I sent you last week, you can read ===================================== Publishing and marketing mentor John Eggen hit it out of the park Participants loved the timeline he gave on exactly how many weeks I recorded the call and you can listen to it, including the There’s a valuable free gift (a $265.00 value) offered to Claim your teleseminar recording at http:\/\/tinyurl.com\/25blcta<\/a><\/p>\n ====================================== Today is the last day to take advantage of the early-bird Only 24 of 100 slots are still open, and the price goes up by at When you attend the summit, you’ll personally meet over 100 top Apply at http:\/\/www.nationalpublicitysummit.com\/apply\/?10011<\/a><\/p>\n ====================================== This week, four Publicity Hounds have tips for Lois Kirkpatrick From Jay Hamilton-Roth:<\/p>\n “Why not create a time capsule at the event? Have people bring From Karen Zapp:<\/p>\n “Get a Flip video camera and record a video as the contractor From Gail Sideman:<\/p>\n “Hold events that give back to the community when you announce “Regarding the shelter, hold a drive for baby items, such as The Publicity Hound says:<\/p>\n Read all the responses to this “Help This Hound” question at Send your own Help this Hound question to: ====================================== Deborah Lott of Giddings, Texas, writes:<\/p>\n ?My husband and I opened a casual pizza and Italian restaurant in ?We have been open for only six months and are having a hard time ?We are open to any and all ideas to help us keep our doors open. The Publicity Hound says:<\/p>\n Deborah, you’re not the only restaurant owner who’s hurting. ===================================== Thanks to Twitter follower @NathanBryce for this one:<\/p>\n A dog gave birth on the side of the road and was cited DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ==================================== Great fodder for retweeting:<\/p>\n How to turn a Golf Digest article into more publicity 5 ways to use Twitter lists for PR, publicity How to link your Twitter and Facebook accounts ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #519 Aug. 24, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. My New Twitter Strategy 2. Why Can’t They Find You on Twitter? 3. Replay of Teleseminar for Authors 4. Important Deadline Today 5. Let’s Ban Groundbreaking\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,95,9,5,10,92],"class_list":{"0":"post-589","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-creating-twitter-lists","9":"tag-publicity-for-niche-markets","10":"tag-publicity-tips","11":"tag-twitter","12":"tag-twitter-lists","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=589"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/589\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n http:\/\/socialmediatoday.com\/markfaggiano\/163726\/three-keys-being-subject-matter-expert-twitter<\/a> and then decide if you need to
\nchange your Twitter strategy, too.<\/p>\n
\n2. Why Can’t They Find You on Twitter?
\n======================================<\/p>\n
\nhttp:\/\/www.Search.Twitter.com and search by keyword phrase, name,
\nlocation or topic.<\/p>\n
\nyou’re not listed in those directories, they won’t be able to
\nfind you. But they might find several of your competitors there,
\nstart following them, and become rabid fans. And you’re left in
\nthe cold.<\/p>\n
\nhave a presence, and dozens of other tips on how to use Twitter
\nlists and directories to save hours of time, form relationships
\nwith journalists, become that subject matter expert I mentioned
\nabove, and create and solidify your brand.<\/p>\n
\nstep directions and advice on how to create a powerful strategy
\nfor using lists. Many Publicity Hounds are confused about this
\ntopic and I’m swamped with questions. If you can’t attend live,
\nyou’ll get the link to the video replay and the MP3, plus
\nhandouts and a free report on “How to Use Twitter for Business to
\nNetwork, Promote, Sell, Recruit & Profit.”<\/p>\n
\nthem at my blog at
\nhttp:\/\/publicityhound.net\/5-ways-to-use-twitter-lists-for-pr-
\npublicity\/ or go directly to the webinar registration page at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterlists.htm<\/a><\/p>\n
\n3. Replay of Teleseminar for Authors
\n=====================================<\/p>\n
\nduring the teleseminar I hosted last week on how to “Write a
\nClient-Attracting Book Fast That Makes $150,000 Even Before It’s
\nPublished” (and more thereafter).<\/p>\n
\nyou should spend writing, editing, designing, printing and
\nshipping your book. While some authors exceed his 90-day window
\nfor producing a book, they still complete the task in far less
\ntime than it takes many other authors who labor for years over
\ntheir books. Those unfortunate authors turn the process into a
\ngrueling, exhausting exercise that eats up precious time and
\nexceeds their budget, often by thousands of dollars.<\/p>\n
\nkiller question-and-answer session, at http:\/\/tinyurl.com\/25blcta<\/a><\/p>\n
\nattendees during the interview, but it will only be honored for a
\nfew more days. When it’s gone, it’s gone.<\/p>\n
\n4. Important Deadline Today
\n======================================<\/p>\n
\ndiscount to attend the National Publicity Summit in New York
\nCity, Oct. 20-23.<\/p>\n
\nleast $200 for anyone who applies after today.<\/p>\n
\njournalists\/producers who do stories and shows for major media
\nlike: ABC’s The View, CNN, Fox News, Today Show, Woman’s Day,
\nMSNBC, 48 Hours, Live With Regis & Kelly, Fox & Friends, ABC’s
\n20\/20, USA Weekend, Dateline NBC, Health, Entrepreneur, Family
\nCircle and many more top outlets. I’m a compensated affiliate and
\nI promote the summit because of the many great results I’ve heard
\nand seen from Publicity Hounds who have attended.<\/p>\n
\n5. Let’s Ban Groundbreaking Events
\n======================================<\/p>\n
\nof Fairfax, Va., who works for a large county government, and
\nneeds alternatives for ground-breaking events.<\/p>\n
\nphotos, newspaper clippings, drawings, etc. to bury. This could
\ninvolve kids and adults, with the bonus of a contest for the best
\nor smallest or heaviest time capsule submissions.”<\/p>\n
\nbegins the site prep work. Ideally, they’re excavating with heavy
\nequipment. Then have someone engaging in the foreground sharing
\nkey pieces of information about the project.”<\/p>\n
\nthe opening\/reopening of a government venue. For a library,
\norganize a book drive for those who cannot afford new books or
\nare challenged for transportation to the library. Some of those
\nbooks may also go to the shelter during its opening.<\/p>\n
\ndiapers, bottles and the like so that the new facility may be
\nwell stocked.”<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6913 and then check out “Fun
\nAlternatives to Boring Ground-breakings, Ribbon-cuttings and
\nCheck-passings” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/groundbreakings.htm<\/a><\/p>\n
\n mailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a> and
\ninclude your city and state.<\/p>\n
\n6. Help This Hound
\n======================================<\/p>\n
\nthe small Texas town of Giddings, population 5,000, on Hwy. 290,
\na major highway between Austin and Houston.<\/p>\n
\ngetting local residents to dine here. Money is tight so
\nadvertising has been minimal.<\/p>\n
\nThe first three months we were open, we were doing great, but
\nthis summer has been a hardship.?<\/p>\n
\nThat’s why tips from my Hounds are more important than ever. Post
\nthem at my blog at http:\/\/publicityhound.net\/?p=6959<\/p>\n
\n7. Hound Joke of the Week
\n=====================================<\/p>\n
\nfor…littering.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n8. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6944<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6929<\/p>\n
\nhttp:\/\/www.mysocialmediasolution.com\/?p=438<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"