{"id":583,"date":"2010-08-18T10:46:59","date_gmt":"2010-08-18T15:46:59","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=583"},"modified":"2025-11-10T21:36:31","modified_gmt":"2025-11-10T21:36:31","slug":"grade-your-online-presence","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/grade-your-online-presence\/","title":{"rendered":"Grade Your Online Presence"},"content":{"rendered":"

The Publicity Hound’s
\nTips of the Week
\nIssue #518 Aug. 17, 2010
\nPublisher: Joan Stewart
\n mailto:JStewart@PublicityHound.com<\/a>
\n http:\/\/publicityhound.com<\/a>
\n http:\/\/www.publicityHound.mobi<\/a>
\n http:\/\/www.publicityhound.net\/<\/a> (Blog)
\n http:\/\/www.publicityarticles.net (Ezine Archives)<\/p>\n

==========================================<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/p>\n

Receive this ezine direct to your desktop
\n http:\/\/www.publicityarticles.net\/feed\/rss\/<\/p>\n

===================================
\nIn This Issue
\n===================================<\/p>\n

1. Grade Your Online Presence<\/p>\n

2. TweetBeep Saves Time<\/p>\n

3. Your Darn Smart Competitors<\/p>\n

4. Make Money While Writing Your Book<\/p>\n

5. Publicity & Survey Secrets<\/p>\n

6. Help This Hound<\/p>\n

7. Hound Video of the Week<\/p>\n

8. And at My Blogs & Mobile Site…<\/p>\n

=====================================
\n1. Grade Your Online Presence
\n=====================================<\/p>\n

For all the time we spend discussing how to build an online
\npresence, we spend too little time talking about how to measure
\nthe results.<\/p>\n

That’s why Hubspot’s 10 grading tools at http:\/\/grader.com\/<\/a> are a
\ngood place to start.<\/p>\n

They grade your influence on Twitter, Facebook and LinkedIn. They
\nmeasure the effectiveness of your website and press releases.
\nThere’s even a fun little tool that shows you how to get the most
\nout of FourSquare.<\/p>\n

Authors, there’s one for you, too, that helps you improve the
\nmarketing of your books.<\/p>\n

If you sell anything online, http:\/\/Action.Grader.com<\/a> lets you
\noptimize your calls-to-action. You can determine which content is
\nlikely to generate the most clicks.<\/p>\n

I used several of the tools to see how I rank and found some of
\nmy scores overly generous, particularly my 100 percent Twitter
\nranking, or falling far below where I thought they should be.
\nThis isn’t scientific, but it’s one way to get a quick overview
\nof your online presence. In a few cases, your results will
\ninclude specific instructions on how to improve your scores.<\/p>\n

Try it and let me know what you think.<\/p>\n

======================================
\n2. TweetBeep Saves Time
\n======================================<\/p>\n

Thanks to Publicity Hound Tom Ciesielka, a PR pro from Chicago,
\nIll., for recommending TweetBeep.com, a free tool at
\n http:\/\/www.TweetBeep.com that can save you hours of time hunting
\nfor conversations about your area of expertise.<\/p>\n

The web-based application lets you create a search for any
\nkeyword or phrase on Twitter, and receive hourly updates via
\nemail when any tweets include that keyword, phrase or hashtag.<\/p>\n

“TweetBeep is an easy tool for tracking talk on Twitter about
\nyour company, website, events or products and services,” Tom
\nsays. “By monitoring the conversation about your brand, you can
\nmake sure you are managing your reputation and engaging with
\npeople who are interested in you–people who can become potential
\nclients.”<\/p>\n

You can also use TweetBeep as a way to measure the level of
\ninterest in various campaigns, or track the reactions to your
\ncompany’s announcements or events.<\/p>\n

“With targeted information delivered directly to your inbox,
\nyou’ll be sure to never miss a beat–or a tweet,” says Tom, who
\nincluded this tip in his excellent PR newsletter at
\n http:\/\/www.tcpr.net\/<\/a><\/p>\n

=====================================
\n3. Your Darn Smart Competitors
\n=====================================<\/p>\n

Ever read a blog post, article, or tweet from one of your
\ncompetitors, and wonder how Little Miss Smarty Pants got so darn
\nsmart?<\/p>\n

I have. But I don’t just sit here and scratch my head. I go to
\nher Twitter profile and check out her Twitter lists.<\/p>\n

Does she have a list of the smartest PR people? The top marketing
\ngurus? The very best social media coaches? A list of people who
\nblog about blogging? If so, am I on any of them?<\/p>\n

Whether I am or not, I’ll add her best lists to my lists. I’ll
\nread the tweets from top experts she follows, including those who
\nprovide stellar content worth retweeting so my more than 15,000
\nfollowers retweet that information to their tribes, making me
\nlook good.<\/p>\n

But that’s only one way to use Twitter lists. Publicity Hounds
\nhave sent me so many questions about this topic, and about
\nTwitter directories, that I’m hosting a webinar at 3 p.m. Eastern
\nTime on Thursday, Aug. 26. Come with questions! Register at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterlists.htm<\/a> and, as one of your bonuses, get a copy of
\nmy special report “How to Use Twitter for Business to Network,
\nPromote, Sell, Recruit & Profit.”<\/p>\n

======================================
\n4. Make Money While Writing Your Book
\n======================================<\/p>\n

Yesterday, I emailed you the three disarmingly simple tips from
\npublishing and marketing mentor John Eggen on how to start making
\nmoney from your book long before it’s published.<\/p>\n

John has many more tips he’ll share with you tomorrow night, Aug.
\n18, from 8 to 9:15 p.m. Eastern Time when we present the
\nteleseminar on how to “Write a Client-Attracting Book Fast that
\nMakes Up to $150,000 Before It’s Published.” He’s including a
\npackage of three bonuses at the end that I’ve never seen offered
\nbefore, including one worth $265. Your time will be well spent.
\nPromise.<\/p>\n

This session applies primarily to Publicity Hounds who are
\nwriting or thinking of writing a non-fiction book. If you write
\nfiction, you’ll benefit, too.<\/p>\n

We’re expecting several hundred people on the call. Register at
\n http:\/\/mypublishingopportunity.com\/joans\/<\/a> and come with your
\nquestions!<\/p>\n

======================================
\n5. Publicity & Survey Secrets
\n======================================<\/p>\n

Two things you don’t want to miss:<\/p>\n

–The replay of Jeanne Hurlbert’s content-packed session last
\nweek on how to use surveys for PR and to grow your business. Find
\nout if you’re guilty of “survey suicide.” Grab the replay before
\n5 p.m. Eastern tomorrow, Aug. 18. Learn more about it at my blog
\nat http:\/\/publicityhound.net\/?p=6893<\/p>\n

–The video from Steve Harrison on “The Biggest Secret for
\nGetting Major National Publicity for Your Book, Product or
\nMessage”:
\n http:\/\/www.thebigsecrettogettingpublicity.com\/?10011<\/a><\/p>\n

(Both are good fodder for retweets.)<\/p>\n

======================================
\n6. Help This Hound
\n======================================<\/p>\n

Lois Kirkpatrick of Fairfax, Va., writes:<\/p>\n

“I work for a large county government that has a variety of
\ngroundbreaking\/grand opening events.<\/p>\n

“The facilities range from libraries, parks and public safety
\nbuildings to homeless shelters and mental health centers.<\/p>\n

“What are some things we can do instead of the dreaded VIPs-
\nholding-shovels groundbreakings and VIPs-holding-scissors ribbon-
\ncuttings? I’m looking for general ideas that can be applied to
\nmost types of facilities.”<\/p>\n

The Publicity Hound says: While we’re on the subject, Hounds, how
\nabout giving Lois some ideas for those equally obnoxious check-
\npassing ceremonies with the giant, oversized cardboard checks?
\nPost your best ideas to my blog at
\n http:\/\/publicityhound.net\/?p=6913<\/p>\n

=====================================
\n7. Hound Video of the Week
\n=====================================<\/p>\n

You’ll love this short video which proves that many dog owners
\ndo, indeed, look like their dogs:<\/p>\n

http:\/\/www.youtube.com\/watch?v=642qxehEcGg<\/a><\/p>\n

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n

BONUS: Buy the ebook and you also get a compilation of the 50
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n

====================================
\n8. And at My Blogs & Mobile Site…
\n====================================<\/p>\n

Great fodder for retweeting:<\/p>\n

7 ways to use surveys for publicity, PR, business-building
\n http:\/\/publicityhound.net\/?p=6893<\/p>\n

21 ways to promote your webinars and teleseminars
\n http:\/\/publicityhound.net\/?p=6877<\/p>\n

——————————————-<\/p>\n

Follow me on Twitter:
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n

Join my Facebook Fan Page:
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n

Connect with me on LinkedIn (and tell me how we know each other):
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n

——————————————–<\/p>\n

Permission to Reprint:<\/p>\n

You may reprint any items from “The Publicity Hound’s Tips of the
\nWeek” in your print or electronic newsletter. But please include
\nthe following paragraph:<\/p>\n

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
\nfeaturing tips, tricks and tools for generating free publicity.
\nSubscribe at http:\/\/publicityhound.com\/<\/a> and receive by email
\nthe handy cheat sheet “89 Reasons to Send a Press Release.”<\/p>\n

If you like these tips, please pass them on to your friends,
\nclients and colleagues.<\/p>\n

You are receiving this because you signed up for it at The
\nPublicity Hound website or you told me you want to subscribe.<\/p>\n

Privacy Statement:<\/p>\n

The Publicity Hound respects your privacy and has a strict anti-
\nspam policy at http:\/\/publicityhound.com\/privacypolicy.htm<\/a><\/p>\n

================================================
\nJoan Stewart
\na.k.a. The Publicity Hound
\n3434 County KK
\nPort Washington, WI 53074
\nU.S.
\nPhone: 262-284-7451
\nFax: 262-284-1737<\/p>\n","protected":false},"excerpt":{"rendered":"

The Publicity Hound’s Tips of the Week Issue #518 Aug. 17, 2010 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http:\/\/publicityhound.com http:\/\/www.publicityHound.mobi http:\/\/www.publicityhound.net\/ (Blog) http:\/\/www.publicityarticles.net (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http:\/\/www.publicityarticles.net\/feed\/rss\/ =================================== In This Issue =================================== 1. Grade Your Online Presence 2. TweetBeep Saves Time 3. Your\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,16,48,5,88,10],"class_list":{"0":"post-583","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-facebook","9":"tag-linkedin","10":"tag-publicity-tips","11":"tag-surveys","12":"tag-twitter","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=583"}],"version-history":[{"count":3,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/583\/revisions"}],"predecessor-version":[{"id":43277,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/583\/revisions\/43277"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}