{"id":5811,"date":"2015-07-25T15:34:50","date_gmt":"2015-07-25T15:34:50","guid":{"rendered":"https:\/\/publicityhound.com\/tips\/?p=5811"},"modified":"2024-05-01T22:36:43","modified_gmt":"2024-05-01T22:36:43","slug":"juicy-ashley-madison-tie-ins","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/juicy-ashley-madison-tie-ins\/","title":{"rendered":"Juicy Ashley Madison Tie-ins"},"content":{"rendered":"

Issue #936 July 25, 2015
\n Publisher: Joan Stewart<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/h2>\n

In This Issue<\/strong><\/h3>\n
    \n
  1. Juicy Ashley Madison Tie-ins<\/li>\n
  2. Free Tool Grades Your Website<\/li>\n
  3. Tips for a N.Y. Times Best-seller<\/li>\n
  4. Hound Video of the Week<\/li>\n<\/ol>\n
    \n

    This Weekend in the Hound House:<\/strong><\/p>\n

    My dog is still traumatized by the cherry bombs she heard last weekend and still sleeping in the bathroom. Do you know about ThunderShirt dog anxiety vests<\/a>? Do they work for calming your dog?<\/p>\n<\/blockquote>\n

    1. Juicy Ashley Madison Tie-ins<\/h3>\n

    \"Ashley-Madison-publicity-tie-in\"<\/p>\n

    Hackers have done more than just accessed intimate details from Ashley Madison, the online cheating site that touts “Life is short. Have an affair.”<\/p>\n

    They’ve handed you a publicity opportunity. Here are three ways to tie into this juicy story:<\/p>\n

      \n
    1. Authors and speakers, if you have expertise in marriage, relationships or cheating, use the Tweak Your Biz Title Generator<\/a> to come with a juicy title for an email subject line and a pitch like “7 ways to tell if your spouse is having an affair.”<\/li>\n
    2. Security experts, are those badges like the ones on the Ashley Madison homepage that assure visitors the site is secure a farce?<\/li>\n
    3. Divorce attorneys and therapists, what situations warrant confessing an affair to your spouse? Ever? Is your advice different if the couple has children?<\/li>\n<\/ol>\n

      If hackers continue to identify Ashley Madison users, this story will continue to have legs. Stay tuned…and start pitching.<\/p>\n

      2. Free Tool Grades Your Website<\/h3>\n

      How strong is your website?<\/p>\n

      Find out in less than a minute using HubSpot’s updated Website Grader.<\/a><\/p>\n

      Your grade includes a score of 1 to 100, along with a list of recommendations on how to improve your score. If you don’t understand some of the tips, talk to your webmaster.\u00a0<\/p>\n

      3. Tip for a N.Y. Times Best-seller<\/h3>\n

      \u00a0\"Judy<\/p>\n

      Judy Mandel’s memoir, Replacement Child<\/em>, had been out for two years.<\/p>\n

      Then she got the news that made her cry. It had hit the New York Times best-seller list for ebooks.<\/p>\n

      It was all due to her efforts to link her book to that of Judy Blume, another famous author. Blume’s fiction novel, In the Unlikely Event<\/em>, revolves around the community reaction to the real-life series of plane crashes that happened within 58 days in Elizabeth, N.J., in the ’50s. Mandel’s non-fiction memoir centers on the second of those crashes that altered her own family.<\/p>\n

      In her article\u00a0Memoir Became a New York Times Best-seller.<\/a> Mandel explains exactly how she got Blume’s attention. Dog treats to publicity expert Sandra Beckwith for inviting Mandel to write this guest post.<\/p>\n

      4. Hound Video of the Week<\/h3>\n

      Thanks to Publicity Hound Tracey Bennett of Honolulu, Hi., for this video that shows the undying loyalty of a dog. Get the Kleenex.<\/p>\n