The Publicity Hound’s
\nTips of the Week
\nIssue #517 Aug. 10, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Grab Attention on LinkedIn<\/p>\n
2. What’s Your #1 Free PR Tool?<\/p>\n
3. How Others Perceive You on Twitter<\/p>\n
4. Make Money While Writing Your Book<\/p>\n
5. Read Your Customers’ Minds<\/p>\n
6. Publicity Summit Discount Ends Today<\/p>\n
7. Dog Joke of the Week<\/p>\n
8. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Grab Attention on LinkedIn
\n=====================================<\/p>\n
With more than 70 million people on LinkedIn, it’s often
\ndifficult to attract attention to your profile, particularly if
\nyou’re in a crowded industry.<\/p>\n
But Paul Furiga, owner of WordWrite Communications in Pittsburgh,
\nPa., has found an unusual way to do just that.<\/p>\n
In his LinkedIn profile, rather than stating his job title, he
\nincludes a pithy one-sentence elevator pitch that quickly
\nsummarizes what he does at his PR firm:<\/p>\n
“I use every tool in the public relations toolbox to make our
\nclients the heroes in their own stories,” it says.<\/p>\n
It’s easy enough to do. When creating your profile, you simply
\ninclude your elevator pitch where your job title would be.<\/p>\n
I discovered this last week as I was posting a question to You can even see how I illustrated it with screen shots to show That’s one tiny way to promote on LinkedIn. Social media expert ====================================== I’m compiling a list of free tools that Publicity Hounds use in Examples:<\/p>\n –Any of the free media leads services like PitchRate, Reporter –The free social media press release template from Shift –My free course on how to write and distribute online press –A blog or ezine.<\/p>\n Let’s hear it. What’s the one free PR tool you absolutely cannot Mailto:JStewart@PublicityHound.com?subject=PRTool<\/a><\/p>\n ===================================== The two best ways to put yourself in front of influential people –Retweet them. Your tweets will show up in their Mentions –Reply to their tweets. Many people, even big-wigs, will be more How do you find the most influential people in Twitter? One way Publicity Hounds have flooded my email inbox with Help This Hound If the time is inconvenient for you, sign up anyway because I’m ===================================== The moment you decide to write a book, you can begin to leverage John Eggen, a publishing and marketing mentor, says one way to do Independent professional Jeanna Pool tried it. She reported, “I John has two more incredibly easy ideas that I’ll email you later You can sign up now at http:\/\/mypublishingopportunity.com\/joans\/<\/a> ====================================== One of the worst mistakes I made when I started creating A handful of the more than 100 products I’ve created turned out Fortunately, I found Jeanne Hurlbert last year and hired her to Jeanne is hosting a free webinar at 4 p.m. Eastern Time on She’ll show you how to leverage surveys for PR and publicity that Jeanne will also explain how mobile surveys can put you on the Register at http:\/\/mixiv.com\/vp\/47965\/18826<\/p>\n ====================================== Today, Aug. 10, is the last day to get the full discount on your After today, the price goes up. Host Steve Harrison will begin To apply for one of the 47 open spots, go here now: I promote the summit as an affiliate because many of my readers ===================================== A 3-year-old boy went with his dad to see a new litter of When they returned home, the boy breathlessly informed his “How did you know that?” his mother asked.<\/p>\n “Daddy picked them up and looked underneath,” he replied. “I DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ==================================== My blog at http:\/\/www.PublicityHound.net<\/a> has a new look that 13 fun, easy ways to find content for your blog How to tweak your LinkedIn profile and stand out from the crowd ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #517 Aug. 10, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Grab Attention on LinkedIn 2. What’s Your #1 Free PR Tool? 3. How Others Perceive You on Twitter 4. Make Money While Writing Your Book 5.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,3,93,48,94,5,88,10],"class_list":{"0":"post-579","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-book-promotion","9":"tag-haro","10":"tag-linkedin","11":"tag-paul-furiga","12":"tag-publicity-tips","13":"tag-surveys","14":"tag-twitter","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=579"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/579\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nLinkedIn about what PR people think is their Number One free PR
\ntool. I liked Paul’s idea so much that I wrote a blog post about
\nit for SocialMediaToday.com at
\n http:\/\/socialmediatoday.com\/publicityhound\/157407\/how-tweak-your-linkedin-profile-stand-out-crowd<\/a><\/p>\n
\nhow his profile really stands out.<\/p>\n
\nScott Allen shared more tips that involve well-thought-out
\nstrategies, not just tactics, during the two-part teleseminar I
\nconducted on “How to Use LInkedIn to Promote Anything–Ethically
\n& Powerfully” at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/linkedin.htm<\/a><\/p>\n
\n2. What’s Your #1 Free PR Tool?
\n======================================<\/p>\n
\ntheir PR and publicity campaigns, and I’d like to hear about your
\nfavorite, not including this newsletter.<\/p>\n
\nConnection, HARO or the new service called NewsBasis.<\/p>\n
\nCommunications at
\n http:\/\/www.shiftcomm.com\/downloads\/smprtemplate.pdf<\/a><\/p>\n
\nreleases at http:\/\/www.89pressreleasetips.com<\/a><\/p>\n
\nlive without? Email me, put “PR Tool” in the subject line and
\nexplain where other Publicity Hounds can find it.<\/p>\n
\n3. How Others Perceive You on Twitter
\n=====================================<\/p>\n
\non Twitter are to:<\/p>\n
\ncolumn, and if you retweet them often enough, they’ll know who
\nyou are.<\/p>\n
\nthan happy to carry on a conversation with you.<\/p>\n
\nthat really saves time is to check out other people’s Twitter
\nlists and see who they’ve identified as the best (fill in the
\nblank) within an industry. When you subscribe to THEIR lists,
\nyou’ll see a list of all the tweets from people they’ve
\nmentioned.<\/p>\n
\nquestions about how to use Twitter lists, a topic that isn’t
\nanswered easily in a blog post. So I’m hosting a teleseminar at 3
\np.m. Eastern Time on Thursday, Aug. 26, called “How to Use
\nTwitter Lists & Directories to Generate Publicity and Build Your
\nBrand.” I’ll even show you a nifty tool that you can use to find
\nout, within seconds, the Number One keyword or keyword phrase
\nthat people on Twitter use to describe you.<\/p>\n
\nrecording it. You?ll get a link where you can watch the streaming
\nvideo, or download the video. Read more about what you’ll be able
\nto do with Twitter lists and directories at
\n http:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterlists.htm<\/a><\/p>\n
\n4. Make Money While Writing Your Book
\n=====================================<\/p>\n
\nthat fact to attract new clients and revenue.<\/p>\n
\nthat is to include this one-liner in your email signature:
\n“Author of the forthcoming book, (insert your title and subtitle
\nhere).”<\/p>\n
\ngot two new clients and $25,000.00 in income, all within 30 days
\nof starting my book. It took just three minutes to use John
\nEggen’s simple technique.”<\/p>\n
\nthis week, along with information on how to join me when I
\ninterview him during a teleseminar at 8 p.m. Eastern Time on
\nWednesday, Aug. 18. Don’t miss this one if you’re writing a book,
\nor thinking of writing one.<\/p>\n
\nor wait to see the email.<\/p>\n
\n5. Read Your Customers’ Minds
\n======================================<\/p>\n
\ninformation products was guessing what Publicity Hounds were
\nwilling to buy.<\/p>\n
\nto be stink bombs that, to this day, have fewer than five buyers.<\/p>\n
\ncreate a customer profile survey for me. The responses showed me
\nexactly what my customers wanted and how much they were willing
\nto spend. Ditto for services.<\/p>\n
\nThursday, Aug. 12. She’ll explain the four survey principles that
\nwill let you read your customers’ minds to create products to
\norder that they will beg to buy.<\/p>\n
\nyou couldn’t buy with a million-dollar advertising budget. You’ll
\nlearn how surveys let you build a tribe that loves you, spelling
\nthe difference between falling victim to an economic downturn and
\nmaking a fortune from it.<\/p>\n
\ncutting edge of online marketing.<\/p>\n
\n6. Publicity Summit Discount Ends Today
\n======================================<\/p>\n
\ntuition for the National Publicity Summit, October 20-23, in New
\nYork City, where you can meet more than 100 top journalists and
\nbroadcasters face to face and pitch your story ideas.<\/p>\n
\npre-Summit training for the 53 people who already have been
\nadmitted to the summit.<\/p>\n
\n http:\/\/www.nationalpublicitysummit.com\/apply\/?10011<\/a><\/p>\n
\nhave attended, and reported great results. Watch this video Steve
\ncreated, in which four people who attended past summits explain
\nwhat happened to them after the did:
\n http:\/\/www.nationalpublicitysummit.com\/info\/npsvideo.html?10011<\/p>\n
\n7. Dog Joke of the Week
\n=====================================<\/p>\n
\nLabrador puppies.<\/p>\n
\nmother, “There were three boy Labrador puppies and four girl
\nLabrador puppies.”<\/p>\n
\nthink it’s printed on their bottoms.”<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n8. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nmatches the HTML version of this newsletter. I’ll be adding
\nwidgets, categories and other features in the next few weeks. In
\nthe meantime, check out these posts:<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6824<\/p>\n
\n http:\/\/socialmediatoday.com\/publicityhound\/157407\/how-tweak-your-linkedin-profile-stand-out-crowd<\/a><\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"