The Publicity Hound’s
\nTips of the Week
\nIssue #516 Aug. 3, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Create Twitter Lists<\/p>\n
2. New Media Leads Service<\/p>\n
3. Secrets of Publicity Superstars<\/p>\n
4. Subject Lines That Scream “Open!”<\/p>\n
5. How to Promote Wardrobe Workshops<\/p>\n
6. Authors, Save the Date<\/p>\n
7. Dog Quote of the Week<\/p>\n
8. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Create Twitter Lists
\n=====================================<\/p>\n
If you’re active on Twitter, you’ve probably seen at least one
\nreference on your own profile page to Twitter lists.<\/p>\n
They’re a powerful way to categorize Twitter users according to
\ntheir area of expertise, or the topics of their tweets and then,
\nonce the list is created, let anyone see it. They save valuable
\ntime because when you create a list, every tweet from every
\nperson on that list feeds into that particular list. You don’t
\nhave to drink from a firehose on Twitter to be able to find the
\ntweets from people who have a particular expertise.<\/p>\n
But don’t be fooled into thinking that that’s the only way to use
\nTwitter lists. They’re powerful tools that can help you do
\nvaluable research, track down experts in a particular niche, find
\npeople in your target market, spy on your competitors, find
\njournalists who cover your industry, and so much more.<\/p>\n
They’re also an excellent way to determine how other people
\nperceive your expertise and your brand. Here’s what I mean.<\/p>\n
Go to your Twitter Home or Profile page and look under your photo
\non the upper right side. You’ll see the number of people you’re
\nfollowing, the number of people who are following you, and the
\nnumber of lists you’re on. Click on “Listed.”<\/p>\n
Instantly, you can look down the list and see which Twitter users
\nhave put you on one of their lists, and you can see the names of
\ntheir lists. For example, I’m on 644 Twitter lists. When I click
\non “Listed,” a window opens and I can see that many of the lists
\ninclude the words “PR,” “publicity” and “social media.”<\/p>\n
I can also see I’m on lists called “best-resources-4-authors,”
\n“inspiring-quotes” and “futuristic-entrepreneurs.”<\/p>\n
If you aren’t on many lists, or you haven’t created your own ====================================== There’s a new media leads service similar to HARO, PRLeads, It’s called NewsBasis. Darryl Siry, a freelance writer and It’s similar to the four services mentioned above, because it NewsBasis gives you the ability to upload articles to the site, Watch the short video that gives you an overview of the service ===================================== In almost every field, there are people who seem to attract Journalists love them, and they appear regularly on radio and TV They not only know how to get a ton of free coverage, but also To discover how these “publicity superstars” do it and how you, It’s part of a series of free teleseminars he’s hosting to Register for the teleseminar at ===================================== Some subscribers missed receiving this item last week, because of Here’s some really bad advice that the so-called PR experts Why is it bad advice? Because it forces people to make their Publicist Michelle Tennant, a master at booking her clients on And wow, do journalists ever open them!<\/p>\n During last week’s webinar on “How to Tie Your Pitch to Breaking News is breaking all around you–and that’s the very best time to ====================================== This week, six Publicity Hounds have tips for Cathy Berger of From Bob Shultz:<\/p>\n “Have you marketed your plan to area health clubs and fitness From Rekaya:<\/p>\n “Narrow your target audience. For example, for the ‘6 Steps for From Marcia Yudkin:<\/p>\n “You can get much better attendance if you narrow your topic. The Publicity Hound says:<\/p>\n Read all the responses to this week’s “Help This Hound” question Send your own “Help This Hound” question to: ===================================== If you’re writing a book or thinking of writing one, you won’t My guest, John Eggen, a publishing and marketing mentor, has an Sign-up information should be ready for you next week.<\/p>\n ===================================== “My dog, she looks at me sometimes with that look, and I think DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ==================================== Great retweets:<\/p>\n How to build a strong brand so competitors can’t define you Guest post: 7 ways blogging makes you and your employees smarter Show website visitors how to find you at social media sites ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #516 Aug. 3, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Create Twitter Lists 2. New Media Leads Service 3. Secrets of Publicity Superstars 4. Subject Lines That Scream “Open!” 5. How to Promote Wardrobe Workshops 6.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,56,72,36,9,5,10,92],"class_list":{"0":"post-571","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-how-to-get-free-publicity","9":"tag-media-leads","10":"tag-pitching-the-media","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"tag-twitter","14":"tag-twitter-lists","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=571"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/571\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nlists yet, that’s OK. I’m hosting a teleseminar at 3 p.m. Eastern
\nTime on Thursday, Aug. 26, called “How to Use Twitter Lists &
\nDirectories?to Generate Publicity and Build Your Brand.” If the
\ntime is inconvenient for you, sign up anyway because I’m
\nrecording it. You’ll get a link where you can watch the streaming
\nvideo, or download the video. Read more about what you’ll be able
\nto do with Twitter lists and directories at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitterlists.htm<\/a><\/p>\n
\n2. New Media Leads Service
\n======================================<\/p>\n
\nReporter Connection and PitchRate.<\/p>\n
\nmarketing executive, created it.<\/p>\n
\nmatches journalists with sources. You can also build a public
\nprofile.<\/p>\n
\nwhich can be found by journalists. There’s also a cool feature
\nthat lets you embed your point of view into an article at the
\nsite, and also point out inaccurate information.<\/p>\n
\nat http:\/\/newsbasis.com\/#overview<\/p>\n
\n3. Secrets of Publicity Superstars
\n=====================================<\/p>\n
\npublicity like magnets.<\/p>\n
\nshows.<\/p>\n
\nhow to profit from the coverage in the form of increased sales,
\nname recognition, speaking engagements and more.<\/p>\n
\ntoo, can use their strategies, join Steve Harrison this Thursday,
\nAugust 5, for a free webinar (or teleseminar if you prefer) at
\nhttp:\/\/www.freepublicity.com\/superstars\/?10011<\/a><\/p>\n
\npromote the National Publicity Summit, Oct. 20-23 in New York
\nCity, where 100 pre-qualified Publicity Hounds will be able to
\nmeet dozens of journalists and broadcasters face-to-face and
\ndeliver a pitch. I’m promoting the summit as an affiliate,
\nbecause I’ve received great feedback from people whose topics
\nwere a perfect fit for the summit. If your topic is better suited
\nto trade publications, or niche publications, you won’t be
\naccepted.<\/p>\n
\nhttp:\/\/www.freepublicity.com\/superstars\/?10011 or apply to attend
\nthe summit at http:\/\/www.nationalpublicitysummit.com\/apply\/?10011<\/a><\/p>\n
\n4. Subject Lines That Scream “Open!”
\n=====================================<\/p>\n
\na dumb mistake I made. So here it is. If you already read it,
\nit’s worth a second read:<\/p>\n
\ndispense: Your email pitches to journalists and bloggers should
\nbe as short as possible. No more than three or four words.<\/p>\n
\nsubject lines sound cute rather than informative.<\/p>\n
\ntop-tier TV and radio shows, often uses as many words as
\nnecessary in her subject lines so they scream, “Open me!”<\/p>\n
\nNews and Make the Media Interview YOU,” Michelle dissected three
\nemail pitches that scored publicity in major media outlets. All
\nthree had the critical elements of an email pitch and made the
\njournalist’s job incredibly easy. You can adopt them for your own
\nuse.<\/p>\n
\npitch. I recorded the webinar and you can watch it at your
\ncomputer, or download it along with the MP3 file, the handouts
\nand Michelle’s sample email pitches. Read more about what she
\ntaught at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/breakingnews.htm<\/a><\/p>\n
\n5. How to Promote Wardrobe Workshops
\n======================================<\/p>\n
\nRoslyn, NY, who asked for quick, creative ways she can market
\nworkshops that show women how to dress according to their body
\ntype.<\/p>\n
\ncenters that focus on women who want to look and feel better?
\nAlso, weight loss centers such as Jenny Craig and Weight Watchers
\nmay be interested.”<\/p>\n
\nFashionably Fitting the Voluptuous Woman,’ create flyers and
\ndistribute them to plus-sized stores in the area. Your current
\ntarget audience could work if you use social media. Try catching
\ntheir attention with buzzwords such as ‘Fashion Trends in the
\nWorkplace,’ ‘What to Wear to an Interview with Your Body Type,’
\nand ‘Dressing for Less.'”<\/p>\n
\nWomen who know they have an hourglass figure (for example) would
\nmuch rather pay to attend a workshop where they know all the
\ncontent pertains to them than to pay for and sit through a
\nworkshop where only a percentage of the content pertains to
\nthem.”<\/p>\n
\nat
\nhttp:\/\/publicityhound.net\/dress-better-workshops-for-women-need-
\npublicity-ideas\/<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound <\/a>
\nand include your city and state.<\/p>\n
\n6. Authors, Save the Date
\n=====================================<\/p>\n
\nwant to miss my teleseminar on how to “Write a Client-Attracting
\nBook Fast that Makes Up to $150,000 Before It’s Published” at 8
\np.m. Eastern Time on Wednesday, Aug. 18.<\/p>\n
\nimpressive string of success stories from authors who made big
\nbucks from their books, attracted clients, and received
\nconsulting assignments long before their books hit the
\nbookstores.<\/p>\n
\n7. Dog Quote of the Week
\n=====================================<\/p>\n
\nmaybe deep down inside she must know exactly how I feel. But then
\nmaybe she just wants the food off my plate.” –Unknown<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\nhttp:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n8. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6806<\/p>\n
\nEverything you do online–good or bad–is publicity
\nhttp:\/\/publicityhound.net\/?p=6789<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6776<\/p>\n
\nhttp:\/\/www.mysocialmediasolution.com\/?p=432<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"