Issue #916 May 16, 2015
Publisher: Joan Stewart<\/p>\n
\nThis Weekend in the Hound House:<\/strong><\/p>\n
I’m spending the weekend in the garden. While I was in Denver last weekend, it seems to have exploded with weeds. My friend loaned me his waist-high Fiskars weed puller. But I need a mechanical engineer to teach me how to use it.<\/p>\n<\/blockquote>\n
1. Publicize Your Blog Posts<\/h3>\n
Too little traffic at your blog?<\/p>\n
I feel your pain. Same here.<\/p>\n
That’s why I collect email addresses of fans like you and send these free tips twice a week.<\/p>\n
This email list includes about 5,000 names. But only a sliver of those people visit my blog.<\/p>\n
With an email list, you can cross-promote from your email tips to your blog and vice-versa. (See Tip #2 below.)<\/p>\n
Several hundred people have opted in to claim my free Cheat Sheet on “10 Profitable Ways to Use Email to Create SuperFans Who Help You Sell Books.”<\/a><\/p>\n
If you haven’t written a book yet and don’t plan to, grab it anyway. It will give you ideas galore on how to use email to turn fans into SuperFans who buy everything you offer.<\/p>\n
Grab it here.<\/a><\/p>\n
2. How Authors Become Experts<\/h3>\n
Here’s an example of how I’m using these free tips to publicize my blog posts.<\/p>\n
I featured a four-part series this week on how authors can become experts in their topic and promote their expertise, and I don’t want you to miss it. That’s why I’m sharing the titles and the links here.<\/p>\n
If you’re not an author, read them anyway. You’ll find tips galore on how to become an expert and promote your expertise, regardless of what you’re selling.<\/p>\n
\n
- How authors become experts and promote expertise<\/a><\/li>\n
- How controversy creates publicity for experts<\/a><\/li>\n
- How authors make it easy for people to find them online<\/a><\/li>\n
- Why fiction authors can be experts and how to promote it<\/a><\/li>\n<\/ol>\n
Please comment at the bottom of the posts and feel free to share your success stories on promoting your expertise.<\/p>\n
3. Repurpose Your Audio, Video<\/h3>\n
The four blog posts I shared above required a lot of formatting and editing but very little writing.<\/p>\n
That’s because I repurposed a one-hour podcast with host Judith Briles who interviewed me.<\/p>\n
I went to Fiverr.com<\/a> and hired someone to transcribe it for $45 (a steal). I divided the long transcript into four blog posts, and edited them heavily. I created the graphic header at the top of each post<\/a> at Canva, for free. \u00a0<\/p>\n
You can also use digital voice transcription software like Dragon Naturally Speaking<\/a>.\u00a0 \u00a0<\/p>\n
The next time you record audio or video, turn it into a transcript. Your fans like to consume content in different formats. Make it easy for them.<\/p>\n
4. Hound Video of the Week<\/h3>\n
“Who did this mess?”<\/a> Mom asks her three dogs. You get only one guess.<\/p>\n
<\/p>\n[Tweet “Publicity Tips–Publicize Your Blog Posts #EmailMarketing #PublicityTips”]\n","protected":false},"excerpt":{"rendered":"
The Publicity Hound’s Tips of the Week<\/h2>\n
– Issue #916 May 16, 2015<\/h3>\n
\n
- Publicize Your Blog Posts<\/li>\n
- How Authors Become Experts<\/li>\n
- Repurpose Your Audio, Video<\/li>\n
- Hound Video of the Week<\/li>\n<\/ol>\n