The Publicity Hound’s
\nTips of the Week
\nIssue #515 July 27, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Five Killer Social Media Strategies<\/p>\n
2. How to Get on Top TV Shows<\/p>\n
3. Book Bloggers<\/p>\n
4. Subject Lines That Scream “Open!”<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Five Killer Social Media Strategies
\n=====================================<\/p>\n
If you’ve been following the series of free videos that Don
\nCrowther has been sharing this past week, you’re already adopting
\nsome of his killer strategies on how to make more money than
\nfriends on the social media sites.<\/p>\n
If you missed any of the videos, you can still access them here:
\nhttps:\/\/btconsulting.infusionsoft.com\/go\/reverse\/JoanStewart<\/p>\n
Even if you don’t watch them all, I don’t want you to miss the For example, if it’s more sales you want from these sites, stop I also learned about a clever strategy that Don uses on LinkedIn. He shared free Google tools that will make your social media All of this free content is to promote his Social Profit Formula That’s in addition to bonuses he’s offering. They include:<\/p>\n –“How to Make a Living as a Social Media Consultant” (this is –“How to be a Super Affiliate using Social Media.” It’s a Bottom line: Don has a $5,000 guarantee he is offering if you Watch the webinar he did last week, and then decide if you’re ====================================== Most people who dream of being on “Oprah” and other major TV talk Either their topic isn’t a good fit for the show, or they can’t On Thursday, July 29, Steve Harrison will host a teleseminar on Then you’ll learn about the 3 big secrets for doing it the right If you can’t make the call, recruit somebody to take notes for ===================================== Thanks to Publicity Hound Regina Lundgren of Kennewick, Wash., Some of them discuss books. Many write book reviews.<\/p>\n The timing couldn’t be better, as more newspapers and magazines Check them out if you need to promote a book. And then add ===================================== Here’s some really bad advice that the so-called PR experts Why is it bad advice? Because it forces people to make their Publicist Michelle Tennant, a master at booking her clients on And wow, do journalists ever open them!<\/p>\n During last week’s webinar on “How to Tie Your Pitch to Breaking News is breaking all around you–and that’s the very best time to ====================================== Cathy Berger of Roslyn, New York, writes:<\/p>\n I keep having to cancel events because I don’t have enough paid I have a live, hands-on “dress better” fashion company full of The “What’s Your Body Type? Now Dress For It” class, for –Topics such as an analysis of your present style<\/p>\n –A real measurement of key body areas<\/p>\n –A professional determination of your true body type<\/p>\n –Techniques to create the illusion of a slimmer (or custom) look<\/p>\n –Slides showing ways to dress for it and how to create a –How to use items already in your closet to pull your new look What are some quick and creative ways I can market the event The Publicity Hound says: Cathy, I encourage you to use social Hounds with other ideas for Cathy can comment at my blog at ===================================== “The dog is a yes-animal. Very popular with people who can’t DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ==================================== Consider retweeting:<\/p>\n How to write a guest post for my publicity blog Get the monkey off your back using VAs, subcontractors ——————————————-<\/p>\n Follow me on Twitter: Join my Facebook Fan Page: Connect with me on LinkedIn (and tell me how we know each other): ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #515 July 27, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Five Killer Social Media Strategies 2. How to Get on Top TV Shows 3. Book Bloggers 4. Subject Lines That Scream “Open!” 5. Help This Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,22,19,45,13,5,27],"class_list":{"0":"post-566","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-media-plan","9":"tag-pitching-to-reporters","10":"tag-pr","11":"tag-press-releases","12":"tag-publicity-tips","13":"tag-social-media","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":2,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/566\/revisions"}],"predecessor-version":[{"id":43265,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/566\/revisions\/43265"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nreplay of a special webinar that Don did last week for Jeanne
\nHurlbert, my business partner, and me. It’s at
\n http:\/\/www.mysocialmediarx.com\/downloads\/media\/donc\/<\/a> In it, Don
\nexplains his strategies on exactly how often you should be
\nposting on sites like Twitter and Facebook, and the exact types
\nof content you should be sharing to make money, not just friends.<\/p>\n
\ntweeting about what you had for lunch, what’s new in your pet’s
\nlife, or the latest sob story about your aches and pains. Don
\nlays it out in step-by-step detail and shows you exactly how to
\ncome across as trusting, competent, confident and helpful so
\npeople will be practically begging to buy from you.<\/p>\n
\nHe encourages other people to answer a question but it makes HIM,
\nnot THEM, look like the expert.<\/p>\n
\ntasks so much easier and help you determine exactly which links
\nare bringing in leads and sales.<\/p>\n
\nproduct. To encourage you to buy it from me (I earn a
\ncommission), I’m adding this bonus: $500 worth of my products or
\nconsulting.<\/p>\n
\nthe hottest job market and he explains in detail how to make a
\nliving even with no previous Social Media knowledge. It includes
\nguidelines on how to price your services.<\/p>\n
\ncomplete step-by-step module that gives every detail on keeping
\ncustomers while sending them offer after offer that convert to
\nsales.<\/p>\n
\nimplement everything he teaches and still don’t recoup the cost
\nof the course.<\/p>\n
\nready to take the next step:
\n http:\/\/www.mysocialmediarx.com\/downloads\/media\/donc\/<\/a><\/p>\n
\n2. How to Get on Top TV Shows
\n======================================<\/p>\n
\nshows have no business being there.<\/p>\n
\narticulate a convincing pitch in 15 seconds or less. Yet they
\ncontinue to flood the producers with lousy pitches that label
\nthem as pests.<\/p>\n
\nthe three biggest tips you need to know to get onto major TV
\nshows. You’ll learn what NOT to send to producers, what NOT to
\npitch to guest bookers, and mistakes you should never make, or
\nthey’ll blackball you forever.<\/p>\n
\nway. Read more about what you’ll learn and register for the call
\nat one of two times–2 or 7 Eastern Time
\n http:\/\/www.tvpublicityteleseminar.com\/?10011<\/a><\/p>\n
\nyou. (I’m a compensated affiliate.)<\/p>\n
\n3. Book Bloggers
\n=====================================<\/p>\n
\nfor tipping us off to this long list of book bloggers that she
\nfound in the Publisher’s Weekly ezine:
\nhttp:\/\/bookbloggerconvention.com\/attendees\/<\/p>\n
\nare eliminating book review sections.<\/p>\n
\nbloggers to your list of targeted media. See “How to Create a
\nMedia Plan” at http:\/\/publicityhound.com\/mediaplan.htm<\/a><\/p>\n
\n4. Subject Lines That Scream “Open!”
\n=====================================<\/p>\n
\ndispense: Your email pitches to journalists and bloggers should
\nbe as short as possible. No more than three or four words.<\/p>\n
\nsubject lines sound cute rather than informative.<\/p>\n
\ntop-tier TV and radio shows, often uses as many words as
\nnecessary in her subject lines so they scream, “Open me!”<\/p>\n
\nNews and Make the Media Interview YOU,” Michelle dissected three
\nemail pitches that scored publicity in major media outlets. All
\nthree had the critical elements of an email pitch and made the
\njournalist’s job incredibly easy. You can adopt them for your own
\nuse.<\/p>\n
\npitch. I recorded the webinar and you can watch it at your
\ncomputer, or download it along with the MP3 file, the handouts
\nand Michelle’s sample pitches. Read more about what she taught at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/breakingnews.htm<\/a><\/p>\n
\n5. Help This Hound
\n======================================<\/p>\n
\nregistrations.<\/p>\n
\nclasses. Most are $36 for 90 minutes of instruction, and
\nattendees can take individual courses whenever they are held, but
\nthey must be physically near to New York City or Long
\nIsland\/Nassau County. You can learn more about it at
\n http:\/\/www.fashionsociete.com\/<\/a><\/p>\n
\nexample, includes:<\/p>\n
\nwardrobe for it<\/p>\n
\noff.<\/p>\n
\ncalendar and reach the right people—women who want or need to
\nlook and dress their best?<\/p>\n
\nmedia and Internet marketing to help solve people’s problems and
\npull them to your live events, and also to create products for
\nwomen who don’t live in the New York area. Don Crowther’s
\nexcellent series of social media videos at
\nhttps:\/\/btconsulting.infusionsoft.com\/go\/reverse\/JoanStewart that
\nI referred to in the lead item will show you how to do that.<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6727<\/p>\n
\n6. Hound Joke of the Week
\n=====================================<\/p>\n
\nafford a yes man.” — Robertson Davies, Canadian author<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6573<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6758<\/p>\n
\n http:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\n http:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\n http:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"