If your product is the most expensive one in the marketplace, it could mean you could clean up on publicity.<\/p>\n
That’s what the Woodford Reserve<\/a> is doing. It’s selling\u00a0$1,000 mint juleps and selling them at the Kentucky Derby.\u00a0The\u00a0distillery owned by Louisville-based Brown-Forman Corp.<\/a>\u00a0will sell the\u00a0drink only on race day to raise money for a charity for retired race horses.<\/p>\n “The sweet cocktail will be made with one of the state’s finest bourbons and served in a gold-plated cup with a silver straw to the first 50 people willing to put down the cash at the May 6 race. The story was picked up by the Associated Press<\/a> wire service, which means it will start appearing everywhere in the next day or two.<\/p>\n Thanks to Publicity Hound Jim\u00a0Gillespie<\/a>, a real estate coach, for flagging us to this one.\u00a0\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" If your product is the most expensive one in the marketplace, it could mean you could clean up on publicity. That’s what the Woodford Reserve is doing. It’s selling\u00a0$1,000 mint juleps and selling them at the Kentucky Derby.\u00a0The\u00a0distillery owned by Louisville-based Brown-Forman Corp.\u00a0will sell the\u00a0drink only on race day to raise money for a charity\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[328],"class_list":{"0":"post-564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-event-publicity","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=564"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/564\/revisions"}],"predecessor-version":[{"id":41693,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/564\/revisions\/41693"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\n“Mint from Morocco, ice from the Arctic Circle and sugar from the South Pacific will put this mint julep in a class of its own, the distillery selling the drink said.”\u00a0<\/p><\/blockquote>\n