The Publicity Hound’s
\nTips of the Week
\nIssue #514 July 20, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. A Poop-Free Zone<\/p>\n
2. How to Follow Up<\/p>\n
3. Five Social Media Tactics<\/p>\n
4. Your Survey Questions Answered<\/p>\n
5. Back-to-School Stories<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. A Poop-Free Zone
\n=====================================<\/p>\n
When employees of an ad agency in Roanoke, Va., became annoyed
\nwith local dog owners whose pets were pooping on the sidewalk
\noutside the agency’s offices, they fought back with a clever
\npublicity stunt.<\/p>\n
The Becher Agency posted signs outside its building declaring the And they proved themselves true Publicity Hounds when they called Thanks to Publicity Hound Brett LaGue of Roanoke for tipping us The next time you’re thinking about a publicity stunt, remember Note: We’ve updated the handouts for the third time since this ====================================== Five annoying things you should never do when following up with a –Emailing and asking, “Did you get my email?”<\/p>\n –Calling and leaving a voicemail message reminding them that –Emailing the same pitch with an obnoxious reminder in the –Any type of message that berates the recipient for not –Stopping by the magazine or newspaper office unannounced and The best publicists know all kinds of sneaky ways to follow up Michelle will share that tip and others when she’s my guest on Your email pitches will be a lot easier if you follow Michelle’s Get a taste of the type of tips she’ll be discussing, and If the time is inconvenient, register anyway and you’ll get a ===================================== If you missed my email yesterday, this is a reminder that today’s He’ll share 5 social media tactics that will help you make more Register at https:\/\/www1.gotomeeting.com\/register\/250760784<\/p>\n ===================================== Taking a survey on a burning hot topic and reporting the results But if you don’t have the time to take a survey, the next best Really smart Publicity Hounds do both. My partner, Jeanne Register at http:\/\/mixiv.com\/vp\/47965\/18826<\/p>\n ====================================== This is the time to pitch back-to-school stories to bloggers, Tie your expertise to topics like drugs and binge drinking, how If you do PR for a school, college or university, you should be ===================================== “I named my dog Stay so I can say ‘Come here, Stay. Come here, DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ==================================== Consider retweeting:<\/p>\n Commenting at blogs? Mention your expertise 6 ways to tie your pitch to breaking news for PR, publicity ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #514 July 20, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. A Poop-Free Zone 2. How to Follow Up 3. Five Social Media Tactics 4. Your Survey Questions Answered 5. Back-to-School Stories 6. Hound Joke of the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,16,56,4,36,19,9,5],"class_list":{"0":"post-560","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-facebook","9":"tag-how-to-get-free-publicity","10":"tag-media-interviews","11":"tag-pitching-the-media","12":"tag-pitching-to-reporters","13":"tag-publicity-for-niche-markets","14":"tag-publicity-tips","15":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=560"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/560\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\narea on Warehow Row a poop-free zone. They even created a special
\nFacebook Fan Page called “A Partnership for a Poop-Free
\nWorkplace” at
\nhttp:\/\/www.facebook.com\/#!\/pages\/Partnership-for-a-Poop-Free-
\nWorkplace\/129321853770020?ref=ts<\/a><\/p>\n
\nDan Casey, Metro columnist for the Roanoke Times, to let him know
\nabout the campaign. Brilliant!<\/p>\n
\noff to this one. You can read Dan’s column about it at
\nhttp:\/\/www.roanoke.com\/columnists\/casey\/wb\/253427<\/p>\n
\nthis. And consider all the ways you can use a Facebook Fan Page.
\nSee “11 Ways to Avoid Missed Opportunities on Facebook” at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/how_to_use_facebook.htm<\/a><\/p>\n
\nteleseminar was presented, to reflect all the new changes on
\nFacebook.<\/p>\n
\n2. How to Follow Up
\n======================================<\/p>\n
\njournalist or blogger who doesn’t reply to your pitch:<\/p>\n
\nthey haven’t replied to your pitch.<\/p>\n
\nsubject line that says something like “Second attempt to contact
\nyou.”<\/p>\n
\nreplying.<\/p>\n
\nasking the receptionist to call the reporter to the front desk to
\nmeet you so you can pitch in person. (Yes, clods actually do
\nthis.)<\/p>\n
\nwithout making it look like they’re following up. Publicist
\nMichelle Tennant of Wasabi Publicity does this better than
\nanybody I know. She has a particularly clever strategy of
\nfollowing up when news is breaking and she’s trying to place one
\nof her clients on a TV news or talk show to comment on the news
\nevent.<\/p>\n
\n“How to Tie Your Story Idea to Breaking News and Make the Media
\nInterview YOU,” a webinar at 3 p.m. Eastern Time tomorrow, July
\n21.<\/p>\n
\nlead and pattern your pitches after hers. The handouts will
\ninclude two email pitches she used successfully to land her
\nclients fabulous publicity.<\/p>\n
\nregister for the session, at http:\/\/publicityhound.net\/?p=6699<\/p>\n
\nlink where you can watch the video replay.<\/p>\n
\n3. Five Social Media Tactics
\n=====================================<\/p>\n
\nfree webinar with social media expert Don Crowther is at 3 p.m.
\nEastern Time.<\/p>\n
\nmoney than friends on social media sites. I promise your time
\nwill be well spent.<\/p>\n
\n4. Your Survey Questions Answered
\n=====================================<\/p>\n
\nis one of the best ways to generate publicity. The more
\ncontroversial, the better.<\/p>\n
\nthing is to piggyback onto one that’s already been taken, and
\noffer your commentary.<\/p>\n
\nHurlbert, a survey expert, will answer all your questions about
\nsurveys when she hosts a free Q&A coaching call from 3 to 4 p.m.
\nEastern Time on Wednesday, July 21. Come with as many questions
\nas you can think of and Jeanne will get you off to a great start.<\/p>\n
\n5. Back-to-School Stories
\n======================================<\/p>\n
\nnewspapers, TV stations, and magazines with short lead times.<\/p>\n
\nto decorate dorms, eating on a budget, bullying, discipline in
\nthe classroom, mobile phones and texting in class, preparing for
\nthe job market, staying fit, and good study habits.<\/p>\n
\nin high gear right now, laying the groundwork for working with
\nlocal and national media throughout the new school year, from
\nlining up campus experts to educating your faculty and staff
\nabout how the media game is played. See “Special Report #15:
\nPublicity Tips for Schools, Colleges and Universities” at
\nhttps:\/\/publicityhound.com\/publicity-products\/reports.html<\/p>\n
\n6. Hound Joke of the Week
\n=====================================<\/p>\n
\nStay.” — Steven Wright<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\n http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6721<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6699<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"