Issue #900 March 17, 2015
Publisher: Joan Stewart<\/p>\n
\nThis Week in the Hound House:<\/strong><\/p>\n
My German Shorthair Pointer,\u00a0shown here on Facebook,<\/a> has turned into an adorable Irish lass. I dressed Bogie in my green Nike sport top with the built-in bra and took her to the doggy day care center on Sunday. They were giving out $5 coupons to anyone whose dog wears green, and that’s the only green thing I could find. I need all the discounts I can get. If you’ve ever boarded a dog, you know what I mean.<\/p>\n<\/blockquote>\n
1. Free Tool for Radio Show Gigs<\/h3>\n
With all the newfangled publicity tools online, it’s easy to forget about the oldies but goodies.<\/p>\n
Dr. Audrey Sherman, a psychologist and author who’s in The Publicity Hound Mentor Program, got an invitation to appear on an NPR show out of Chicago.<\/p>\n
The producer found Audrey on RadioGuestList.com<\/a>, a free email service. Here’s how it works.<\/p>\n
–Experts and authors, or PR firms that represent them, can sign up for free email leads. When a talk show needs a certain type of guest, RadioGuestList will email you.<\/p>\n
–Show bookers, producers, podcasters, talk show hosts and TV producers looking for interview guests submit their requests, for free.<\/p>\n
Of course, you can upgrade to a paid account or advertise on the site.<\/p>\n
You can see a list of the latest Guest Requests<\/a>!<\/p>\n
If you want to do radio shows, don’t wing it.<\/p>\n
The fourth edition of my ebook “How to be a Kick-butt Publicity Hound”<\/a> features in-depth interviews and tips galore from two radio publicity experts.<\/p>\n
Joe Sabbah teaches you how to get booked on shows and clever ways to sell books and other products on the air. Media trainer Joel Roberts, a former talk show host, gives you step-by-step instructions on how to turn a lackluster topic into one that gets listeners so riled up, they whip out their phones while driving on a busy 10-lane freeway and call the radio station to comment.<\/p>\n
“Talk show producers don’t want light,” Joel says. “They want heat.”<\/p>\n
Order the ebook here.<\/a><\/p>\n
2. Transcribe Your Podcasts<\/h3>\n
The next time someone records an interview with you for a podcast or radio show, ask if you can have a copy to transcribe for your own blog.<\/p>\n
That’s what I did after ghostwriter Julie Eason interviewed me for The Successful Author Podcast a few weeks ago. I wrote a blog post about it a few days later and linked to the show on iTunes and Stitcher Radio.<\/p>\n
Then I hired a transcriber at Fiverr.com who transcribed the 40-minute show for about $35.<\/p>\n
I turned the transcript into a series of four blog posts on how authors can market their books and get free publicity. Read part One, published today.<\/a><\/p>\n
I won’t lie to you. This took several hours to edit and format. But I didn’t have to write anything new. I now have four days worth of great content to offer readers who might have missed the audio interview. And I’m linking within each post to the audios.<\/p>\n
This is a perfect example of repurposing your content into different formats.<\/p>\n
If you have a blog, ezine, podcast or social media account where you share tips for authors, let them know about the four-part series. I’ll include all the links for you next week.<\/p>\n
3. Your Author Media Kit<\/h3>\n
Make it easy for journalists, bloggers, podcasters, and TV and radio producers to publicize you and your books.<\/p>\n
You need an impressive Author Media Kit that includes all the necessities like your bio, book synopsis and good-quality photos. If you have a publishing contract, your publisher will probably do this for you.<\/p>\n
If you’re on your own, don’t despair.<\/p>\n
I’m hosting a free webinar with Joel Friedlander from 4 to 5 p.m. Eastern Time on Thursday, March 19, on “The Indie Author’s Guide to Creating a Killer Media Kit.”<\/a> I’ll walk you, item by item, through the 12 essential pieces your media kit must include, and I’ll show you a few others that will give people exactly what they need to tell the world about your book.<\/p>\n
I’ll explain why you need multiple bios, why one good head shot isn’t enough, and how not to use the media kit.<\/p>\n
We’re leaving time for questions too.<\/p>\n
Don’t be caught empty-handed when a journalist from a big magazine calls you for an interview and asks, “Can you send me your media kit?”<\/p>\n
Register here.<\/a><\/p>\n
4. Hound Video of the Week<\/h3>\n
Here’s a cute compilation of dogs and cats meeting babies for the first time. I love the way the beige cat reacts at the 1:24 mark.<\/p>\n[Tweet “Free Tool for Radio Show Gigs #publicitytips”]\n","protected":false},"excerpt":{"rendered":"
The Publicity Hound’s Tips of the Week<\/h2>\n
– Issue #900 March 17, 2015<\/h3>\n
\n
- Free Tool for Radio Show Gigs<\/li>\n
- Transcribe Your Podcasts<\/li>\n
- Your Author Media Kit<\/li>\n
- Hound Video of the Week<\/li>\n<\/ol>\n