The Publicity Hound’s
\nTips of the Week
\nIssue #513 July 13, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Make Friends or Make Money?<\/p>\n
2. Tie Your Pitch to Breaking News<\/p>\n
3. Last Chance to Get Onto for “Oprah”<\/p>\n
4. Fatal Email Marketing Mistakes<\/p>\n
5. Goodwill’s Donations Calculator<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
=====================================
\n1. Make Friends or Make Money?
\n=====================================<\/p>\n
If you’re participating in social media, and you’re not seeing a
\nreturn on your investment, it could be because you’re more
\nconcerned about making friends than making money.<\/p>\n
People who are seeing huge ROI know their goals. They know what
\nthey want to sell and to whom.<\/p>\n
They know the problems and concerns of their target markets. They
\nknow how to promote their expertise. And they spend the majority
\nof their time writing about those topics at their blogs and other
\nsocial media sites.<\/p>\n
My friend Don Crowther said too many people are more concerned
\nabout making friends. They participate in idle chitchat that gets
\nthem nowhere. And they make numerous other mistakes at sites like
\nFacebook and Twitter.<\/p>\n
Don has created a series of free videos and a free worksheet that
\nwill help you understand why your social media efforts might not
\nbe working out as well for you as you had hoped.<\/p>\n
Take a look:
\nhttps:\/\/btconsulting.infusionsoft.com\/go\/social\/JoanStewart<\/p>\n
Read the more than 170 comments from people who watched the
\nvideo. Many of them admitted that the light bulb finally went on.
\nWill yours?<\/p>\n
======================================
\n2. Pitch Yourself During Breaking News
\n======================================<\/p>\n
When news is breaking and you’re the local angle to a national
\nstory, or you can comment on the hot topic of the day, you can be
\nsure that TV producers, daily and weekly newspaper reporters and
\nbloggers will practically be begging to talk to you.<\/p>\n
But too many Media Mutts don’t bother picking up the phone or
\nemailing. They think the media are too busy. Or they don’t know
\nwhat to say.<\/p>\n
Let’s stop this nonsense. This is the very best time to pitch!<\/p>\n
Crackerjack publicist Michelle Tennant, who got one of her
\nclients booked on “Dr. Phil” the very day the client signed the
\nPR contract, will show you how it’s done. Michelle, a graduate of
\nThe Publicity Hound Mentor Program, uses very simple email
\nsubject lines, includes three important elements in every pitch,
\nand moves mountains to make her clients accessible to reporters.<\/p>\n
She’ll be my guest during the webinar “How to Tie Your Pitch to
\nBreaking News and Make the Media Interview YOU” at 3 p.m. Eastern
\nTime on Wednesday, July 21. She’ll share 7 places to look for
\nnews and she’ll tell you about a free media resource website she
\nuses, thus saving her thousands of dollars on media directories.
\nEveryone who registers will receive handouts so you can read the
\nemail pitches she sent to the media–the ones that got her
\nclients phenomenal publicity.<\/p>\n
Register for the webinar at ===================================== Faith, fidelity and food are continuing hot topics with Oprah.<\/p>\n Managing our inner life: Our thoughts, feelings and beliefs Fidelity: How we are true, or untrue, to our lover\/partner\/self Food: So much of family, friends and fun centers around food. So says Susan Harrow, author of the recently updated “Ultimate ===================================== If you use email to market, here’s a mistake that can get your Many people on those lists have not given you permission to email You can also get into trouble if you automatically add people You don’t have to use those tactics to build a list. Instead, you You can register at http:\/\/bit.ly\/9xLbo9<\/p>\n Learn how to create a slow and steady flow of prospects as well ====================================== Goodwill uses a really clever calculator at its website at For example, a donated coat, a bike and three CDs can give A calculator is one of dozens of enticing ways you can pull ===================================== Thanks to Dan Poynter, the self-publishing guru from Santa http:\/\/upsidedowndogs.com\/<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ==================================== Consider retweeting:<\/p>\n American Way magazine searching for Road Warriors Why holding a press conference can backfire Moderate comments at your blog using these 7 tips Connect with journalists through media leads service 3 email marketing mistakes that can kill your business ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #513 July 13, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Make Friends or Make Money? 2. Tie Your Pitch to Breaking News 3. Last Chance to Get Onto for “Oprah” 4. Fatal Email Marketing Mistakes 5.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[25,55,29,36,19,13,5],"class_list":{"0":"post-551","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-business-promotion","8":"tag-free-publicity","9":"tag-media-relations","10":"tag-pitching-the-media","11":"tag-pitching-to-reporters","12":"tag-press-releases","13":"tag-publicity-tips","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=551"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/551\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/breakingnews.htm<\/a>
\neven if the time is inconvenient, because you’ll get a link where
\nyou can watch the video afterward.<\/p>\n
\n3. Last Chance to Get Onto “Oprah”
\n=====================================<\/p>\n
\nfascinate her audience.<\/p>\n
\nis a consistent pressing issue.<\/p>\n
\nDelicious, healthy, beautifully presented food gets the
\nproducer’s attention.<\/p>\n
\nGuide to Getting Booked on Oprah.” I’m promoting it as an
\naffiliate, because you don’t have much time left. Oprah’s show
\nconcludes in September 2011 and the producers are already booking
\nguests far in advance. There will be a last-minute rush of
\npitches. Learn how you can beat the crowd and make Oprah’s
\nproducers snap to attention. Go to
\n http:\/\/www.webmarketingmagic.com\/app\/?af=307515<\/p>\n
\n4. Fatal Email Marketing Mistakes
\n=====================================<\/p>\n
\nbusiness closed down–fast: Buying or renting email lists.<\/p>\n
\nthem, and they might complain to your Internet service provider
\nor email management company that you’re spamming. That can close
\ndown the Internet part of your business, pronto. Besides, you
\nhave no guarantee that the email addresses are current.<\/p>\n
\nlike me to your newsletter list, thinking that if you sign up for
\nmy newsletter, I’ll be willing to sign up for yours.
\nWrong.<\/p>\n
\nshould be doing 7 other things to direct people to your website
\nor blog. Millionaire entrepreneur Ali Brown uses them all, and
\nshe’ll be sharing them during a free teleseminar at 7 p.m.
\nEastern Time on Wednesday, July 14.<\/p>\n
\nas fast gushes of list growth (and why you need both). And listen
\nfor Ali’s tips on 3 new list-building methods you should try.
\nThey replace 3 others that are out of date.<\/p>\n
\n5. Goodwill’s Donations Calculator
\n======================================<\/p>\n
\n http:\/\/donate.goodwill.org\/<\/a> to show you exactly how many hours of
\ncareer training time you can give a worthy recipient by donating
\ncertain types of household items.<\/p>\n
\nsomeone 48 minutes of career counseling.<\/p>\n
\npeople to your website. Learn the others in “Special Report #51:
\n55 Free Things You Can Offer to Generate Publicity or Capture
\nPeople’s Email Addresses” at
\n http:\/\/publicityhound.com\/publicity-products\/reports.html#SpecialReport51<\/a><\/p>\n
\n6. Hound Joke of the Week
\n=====================================<\/p>\n
\nBarbara, California, for sharing these great photos of “upside
\ndown dogs.” They made me laugh:<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\nhttp:\/\/publicityhound.com\/dogjokebook\/<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6673<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6657<\/p>\n
\nhttp:\/\/www.mysocialmediasolution.com\/?p=418<\/p>\n
\nhttp:\/\/www.mysocialmediasolution.com\/?p=420<\/p>\n
\nhttp:\/\/publicityhound.net\/?p=6645<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"