Issue #894 Feb. 21, 2015
Publisher: Joan Stewart<\/p>\n
\nThis Weekend in the Hound House:<\/strong><\/p>\n
You probably heard that they’re jumping from second-story windows into giant piles of snow in Boston. But did you see the clip on the Tonight Show this week? <\/a><\/p>\n<\/blockquote>\n
1. How Autoposting Hurts You<\/h3>\n
If you’re autoposting the same status update to multiple social media accounts, the disadvantages far outweigh the time you’re saving.<\/p>\n
Here’s why:<\/p>\n
–You can’t personalize the content.<\/p>\n
–You can’t tag others.<\/p>\n
–You can’t customize the content for each social media audience. Twitter, LinkedIn and Facebook are very different and require different types of communication.<\/p>\n
–You can’t keep the content fresh. People who follow you on all three sites will see the same rehashed content.<\/p>\n
Thanks to my assistant, Christine Buffaloe of Serenity Virtual Assistant Services, for this reminder. Patsi Krakoff, another one of Christine’s clients, shared these LinkedIn tips at her blog.<\/a><\/p>\n
Not blogging yet? It isn’t too late to start. Order the recording of a teleseminar I did with Patsi on “Time-saving Tips for Smart business Blogging.”<\/a> It includes the valuable checklist “101 Ways to Find Content for Your Blog” and several other resources that will save you time and make you confident you’re blogging correctly. Order here<\/a>.<\/p>\n
2. More ’50 Shades’ Publicity<\/h3>\n
Here’s another reason to tie your story idea into the blockbuster movie “50 Shades of Grey.”<\/p>\n
It can generate more than just free publicity. It can pull traffic to your website and your social media profiles.<\/p>\n
That’s what happened when BL Ochman wrote about the LEGO version of “50 Shades”<\/a> on her Google+ account a few weeks ago.<\/p>\n
She embeds an hysterical YouTube video from Antonio Toscano. Toscano has done LEGO versions of the trailers for many popular movies. In his “50 Shades” version, he plays his video side by side with the actual “50 Shades” trailer.<\/p>\n
Every time I search Google for “50 Shades of Grey,” BL’s avatar pops up on the first page of search results, along with the link to her Google+ post. Her thumbnail photo is the only one I see on the page.<\/p>\n
If you missed the tips I shared last week on story ideas that tie into the movie,<\/a> you can read them .<\/p>\n
This weekend’s special: Grab my entire set up 52 special reports<\/a> at half price by using the coupon code COLD at checkout. You’ll never be at a loss for ideas, tactics, strategies and doggone smart ways to self-promote. The discount goes away on Sunday night. If you’ve been waiting for a special deal on this giant package, this is it. Order here.<\/a><\/p>\n
3. Save the Dates<\/h3>\n
Join me in Las Vegas and Denver this spring where I’ll be speaking at two events for authors and writers.<\/p>\n
–April 23-25 at the Las Vegas Writer’s Conference. I’m presenting each these sessions twice: “How to Generate Story Ideas for Your Book Publicity Campaign” and “How to Ask for Book Re views from Bloggers, Journalists and Readers.”
Throughout the weekend, you’ll be able to pitch to agents and publishers. Sam’s Town Hotel & Gambling Hall. Register here.<\/a><\/p>\n–May 7-9 at the Author U Extravaganza. On Thursday, I’m presenting “Free Graphics Tools for Publicity and Social Media.” Country music star Jimmy Wayne will entertain at the gourmet dinner on Friday night. On Friday, I’ll teach you “How to Become the Go To Expert in Your Topic or Niche.” On Saturday, I’m on a panel that will teach you “Everything You Need to Know about Book Reviews.”
at the Renaissance Denver Hotel. Register here.<\/a> Use coupon code AU2015 for a $100 discount.<\/p>\nI love attending these events because I return so much smarter than when I left. And the joint venture partnerships I form with other presenters are priceless. If you’re attending either of these and want to meet with me for a private consulting session, email me at JStewart@PublicityHound.com<\/a>.<\/p>\n
4. Hound Video of the Week<\/h3>\n
Watch Jumpy do 20 great dog stunts<\/a>.<\/p>\n[Tweet “The Publicity Hound\u2019s Tips of the Week\u2013How Autoposting Hurts You”]\n","protected":false},"excerpt":{"rendered":"
The Publicity Hound’s Tips of the Week<\/h2>\n
– Issue #894 Feb. 21, 2015<\/h3>\n
\n
- How Autoposting Hurts You<\/li>\n
- More ’50 Shades’ Publicity<\/li>\n
- Save the Dates<\/li>\n
- Hound Video of the Week<\/li>\n<\/ol>\n