Frustrated because your book isn’t selling as well as you had hoped?<\/p>\n
PMA Independent, the newsletter for members of the Publishers Marketing Association, includes a great article in its March\u00a0issue on times of the year when sales spike. Publishers pass along these marketing tips that are effective during the holidays:<\/p>\n
\u00a0—Market cookbooks during and after Christmas, when people cook more.<\/p>\n
—Lori Hatcher of Urban Land Institute, whose company has a few titles that make holiday gifts, does a self-mailer to a select part of their mailing list in early November, showing books as gifts. For a small fee, the company offers to print bookplates and affix them to the inside front cover with the company\u00a0name, logo, and a message from the sender.\u00a0<\/p>\n
—Pitch your books and related products to Holiday Gift Guides.<\/a><\/p>\n Jan Nathan, executive director of PMA,\u00a0author of the article, said one theme seemed dominant when she asked publishers\u00a0about when their sales spiked and dipped:<\/p>\n “When I market, publicize, and advertise my titles, I can see an upward spke. When I stop pushing my product, I experience a slump<\/a>.”<\/p><\/blockquote>\n Surprise? Hardly. \u00a0\u00a0\u00a0\u00a0<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Frustrated because your book isn’t selling as well as you had hoped? PMA Independent, the newsletter for members of the Publishers Marketing Association, includes a great article in its March\u00a0issue on times of the year when sales spike. Publishers pass along these marketing tips that are effective during the holidays: \u00a0—Market cookbooks during and after\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[608],"class_list":{"0":"post-548","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-authors-publishers","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=548"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/548\/revisions"}],"predecessor-version":[{"id":41697,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/548\/revisions\/41697"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}