{"id":5479,"date":"2010-01-20T10:07:14","date_gmt":"2010-01-20T10:07:14","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=5479"},"modified":"2010-01-20T10:07:14","modified_gmt":"2010-01-20T10:07:14","slug":"misnamed-online-media-rooms-can-confuse-visitors","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/misnamed-online-media-rooms-can-confuse-visitors\/","title":{"rendered":"Misnamed online media rooms can confuse visitors"},"content":{"rendered":"

<\/a>\"Website<\/a>If the media, bloggers or anyone else come to your website looking for the navigational\u00a0button that will give them all the background information about your company, what will they find?<\/p>\n

If\u00a0you’re trying to be\u00a0\u00a0clever and call that part of your website an “asset library” or “company press club,” visitors will\u00a0find utter confusion, says publicity expert Marcia Yudkin. In this week’s issue<\/a>\u00a0of her ezine, Marketing Minute, Marcia correctly points out that an organization’s attempt to be\u00a0creative can backfire.<\/p>\n

She says she found one company that called its online media room an “asset library,”\u00a0a phrase\u00a0that stonewalls the visitor.\u00a0She Googled “asset library”\u00a0and discovered\u00a0that other companies are using it, too. She also found a company that calls its online media room a “company press club.”<\/p>\n

“Press Club\u00a0implies a clique of media followers who clink glasses with each other,” she said.<\/p>\n

\u00a0<\/p>\n

What should you call it?<\/strong><\/p>\n

So what SHOULD you call that part of your website that helps the media and other\u00a0 visitors find your bio, photos, background material, press releases and contact information?<\/p>\n

I like “Press Room,”<\/a>\u00a0which is what I use, or “For the Media.”\u00a0“Media Kit” is OK, too, although a media kit can sometimes be part of an online press room.\u00a0“Media Room” is OK but some people don’t like it because they think it sounds too much like a home entertainment center.<\/p>\n

If you REALLY want people to click on that navigational button, you can call it “For the Media Only.”<\/p>\n

Yikes!\u00a0I \u00a0just noticed my online press room is horribly out of date. I need to add links to my\u00a0profiles on Facebook,<\/a> LinkedIn,<\/a> Twitter<\/a> and YouTube,<\/a>\u00a0as well as information about my new company, My Social Media Solution.\u00a0\u00a0\u00a0(See “Special Report #22: How to Create an Online Media Room and Keep the Media Coming Back<\/a>.”)<\/p>\n

\u00a0\u00a0
\nWhat do you call it?<\/strong><\/p>\n

What do you call that part of your website designed spcifically for journalists, bloggers, or anyone else who wants background information?\u00a0What names have you found that are too confusing?<\/p>\n

And how long has it been since you visited your own Press Room? How much of the content there needs to be updated?<\/p>\n

I’d also love to hear your comments about features in your own online press room that have proven helpful to the media and other visitors.<\/p>\n","protected":false},"excerpt":{"rendered":"

If the media, bloggers or anyone else come to your website looking for the navigational\u00a0button that will give them all the background information about your company, what will they find? If\u00a0you’re trying to be\u00a0\u00a0clever and call that part of your website an “asset library” or “company press club,” visitors will\u00a0find utter confusion, says publicity expert\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":0,"footnotes":""},"categories":[606],"tags":[281],"class_list":{"0":"post-5479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-press-kits","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=5479"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5479\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=5479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=5479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=5479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}