If you’re\u00a0pitching a story about a food product, offer the nutritional benefits of the\u00a0product at the front of your pitch.\u00a0<\/p>\n
That’s one of three tips offered by David Ward in his article in the\u00a0March 20 issue of PR Week.<\/a> Other PR tips for foodies include:<\/p>\n —Look beyond newspaper food pages and the Food Network<\/a> for placement. The Travel Channel<\/a> does stories on things like factory tours. The History Channel<\/a> has covered the process of how foods are made.\u00a0<\/p>\n —Partner with local restaurants\u00a0that are using your product. This is a great strategy if you’re trying to pitch\u00a0to get into\u00a0business journals<\/a>\u00a0published by American City Business Journals<\/a> or business magazines.<\/p>\n —Pitch food trend stories to lifestyle sections and programs such as iVillage.<\/a> They have big news holes to fill.<\/p>\n On the CD “Publicity Tips for \u00a0Restaurants, Chefs & Foodies<\/a>,” I\u00a0mention other pitching tips:<\/p>\n —Don’t forget talk radio shows.\u00a0National Public Radio probably has dozens of shows that might be a good fit with food stories.\u00a0<\/p>\n —Write articles about your product for print newsletters<\/a> and ezines.<\/a><\/p>\n —If you can tie your food story to tourism in cities served by airlines,\u00a0pitch in-flight magazines. (See Special Report #29: Fly High with Publicity in Inflight Magazines<\/a>.)<\/p>\n Everybody eats. Think creatively and figure out\u00a0the type of angle you can use so your pitch does double- or triple-duty for various audiences.\u00a0<\/p>\n \u00a0<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" If you’re\u00a0pitching a story about a food product, offer the nutritional benefits of the\u00a0product at the front of your pitch.\u00a0 That’s one of three tips offered by David Ward in his article in the\u00a0March 20 issue of PR Week. Other PR tips for foodies include: —Look beyond newspaper food pages and the Food Network for\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[81,205],"class_list":{"0":"post-547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-ezines","8":"tag-pitching","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=547"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/547\/revisions"}],"predecessor-version":[{"id":41698,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/547\/revisions\/41698"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}