{"id":5394,"date":"2010-01-14T11:20:10","date_gmt":"2010-01-14T11:20:10","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=5394"},"modified":"2010-01-14T11:20:10","modified_gmt":"2010-01-14T11:20:10","slug":"19-story-ideas-to-generate-publicity-pr-for-your-business","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/publicity\/19-story-ideas-to-generate-publicity-pr-for-your-business\/","title":{"rendered":"19+ story ideas to generate publicity, PR for your business"},"content":{"rendered":"

\"sign<\/a>If you’re looking for publicity from bloggers or traditional media but can’t think of\u00a0an idea to pitch to them, here’s a quick way to find several.\u00a0<\/p>\n

Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I had\u00a0a list of questions that\u00a0Publicity Hounds can ask themselves, designed to uncover nuggets of information that are possible story ideas.<\/p>\n

I gave Norm two resources. The first is my “Story Idea Tickler List,” part of the handouts for my\u00a0“Savvy Media Relations”<\/a> workshop:\u00a0<\/p>\n

    \n
  1. What\u2019s new or unique about your business?
    \n\u00a0\u00a0\u00a0 <\/li>\n
  2. What do you offer that your competitors don\u2019t?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
    \n\u00a0\u00a0\u00a0\u00a0 \u00a0<\/li>\n
  3. How do you\u00a0help people solve problems, save time or save money?
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  4. What business mistakes have you made that you learned from?
    \n\u00a0\u00a0\u00a0 <\/li>\n
  5. What new trends have you spotted in your industry?
    \n\u00a0\u00a0\u00a0 <\/li>\n
  6. Is there a social or political issue you feel strongly about? (Write an opinion column, letter to the editor or blog post.)\u00a0
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  7. Are you sponsoring a contest or an award?
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  8. Can you piggyback your topic off a holiday or anniversary?
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  9. How are you using\u00a0technology in your business?
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  10. Do you have any good visuals that tie into your story idea for television?
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  11. What about your personal life? (Hobbies, travels, food, clothing, etc.)
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  12. Have you formed an interesting partnership or alliance?
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  13. What how-to articles could you write?
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li>\n
  14. What topics are good fodder for a tip sheet? (9 tips for….)
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  15. On what radio talk shows would you be a good fit and what’s the hot story of the day that ties into your expertise?
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  16. Are you the local angle to a national or regional story?
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  17. How are you using social media in your business?\u00a0
    \n\u00a0\u00a0\u00a0 <\/li>\n
  18. How can you piggyback onto celebrity news? For example, here are 10 ways to generate publicity from the Tiger Woods mess<\/a>\u00a0and here’s how Connie Dieken, a Cleveland TV personality and media trainer, got\u00a0publicity by piggybacking onto celebrity outbursts.<\/a>
    \n\u00a0\u00a0\u00a0 <\/li>\n
  19. Do you have an interesting \u00a0stand-alone photo you can offer the media? Newspapers and magazines often use these photos as fillers.<\/li>\n<\/ol>\n

    If those aren’t enough, you can check out the free sample chapter<\/a>\u00a0of my ebook, “How to be a Kick-butt Publicity Hound” where you’ll find more ideas, and a fuller explanation of some of the ideas listed above.\u00a0<\/p>\n

    What ideas have you pitched recently that other Publicity Hounds could also use? Share them here.<\/p>\n


    <\/p>\n","protected":false},"excerpt":{"rendered":"

    If you’re looking for publicity from bloggers or traditional media but can’t think of\u00a0an idea to pitch to them, here’s a quick way to find several.\u00a0 Longtime Publicity Hound Norman Lieberman reminded me about this yesterday when he emailed me to see if I had\u00a0a list of questions that\u00a0Publicity Hounds can ask themselves, designed to\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":5,"wds_primary_category":0,"footnotes":""},"categories":[691],"tags":[203,601,619,13,604],"class_list":{"0":"post-5394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-publicity","7":"tag-contests","8":"tag-holidays","9":"tag-photos-graphics","10":"tag-press-releases","11":"tag-writing-articles","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=5394"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5394\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=5394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=5394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=5394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}