{"id":537,"date":"2006-03-16T09:12:23","date_gmt":"2006-03-16T09:12:23","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=537"},"modified":"2025-06-12T17:04:18","modified_gmt":"2025-06-12T17:04:18","slug":"people-magazine-will-listen-to-pitches-even-if-you-arent-a-celebrity","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/people-magazine-will-listen-to-pitches-even-if-you-arent-a-celebrity\/","title":{"rendered":"People magazine will listen to pitches even if you aren’t a celebrity"},"content":{"rendered":"

The March 13 issue of PR Week<\/a> includes an interview with Larry Hackett<\/a>, managing editor of People magazine<\/a>, who says\u00a0you don’t have to be a celebrity to get into his magazine.<\/p>\n

“I think you have to look at your story and say, ‘Is this an extraordinary story?’ Is it about an individual that’s done an extraordinary thing, or is it a situation that is so unique that it’s compelling?”<\/p><\/blockquote>\n

Most important, the pitch has to hit an emotional note.<\/p>\n

\n

“We do stories about societal trends, but we do it through the individual. So if it’s about education or health or family, there has to be compelling individuals in the case.”<\/p>\n<\/blockquote>\n

Note the word compelling. If\u00a0you can’t\u00a0convince other media to cover the story, don’t even think about trying to get it\u00a0into People.<\/p>\n","protected":false},"excerpt":{"rendered":"

The March 13 issue of PR Week includes an interview with Larry Hackett, managing editor of People magazine, who says\u00a0you don’t have to be a celebrity to get into his magazine. “I think you have to look at your story and say, ‘Is this an extraordinary story?’ Is it about an individual that’s done an\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[624,205],"class_list":{"0":"post-537","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-magazines","8":"tag-pitching","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=537"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/537\/revisions"}],"predecessor-version":[{"id":41704,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/537\/revisions\/41704"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}