The Publicity Hound’s
\nTips of the Week
\nIssue #512 July 6, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
==========================================<\/p>\n
===================================<\/p>\n
In This Issue<\/p>\n
===================================<\/p>\n
1. Fast Company Wants Your Photo<\/p>\n
2. Piggyback onto the Heat Wave<\/p>\n
3. Start Your Online TV Show Quickly<\/p>\n
4. Create a Memorable Tagline<\/p>\n
5. Bad Advice on Press Releases<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
Fast Company magazine wants to include your photo in the
\nNovember\u00a02010 issue, as part of a neat project it calls the
\n“2010 Most\u00a0Influential People.”<\/p>\n
This is a terrific chance to generate publicity from a magazine
\nwith a circulation of more than 538,000, as well as knowing how
\ninfluential you really are.<\/p>\n
Go here now to get a unique URL which you can then share with
\nyour followers via email, at your website and blog, and on the
\nsocial media sites, but please be patient because their server is
\ngetting huge amounts of traffic: http:\/\/fcinf.com\/v\/a3sr<\/p>\n
It took me only a few minutes to sign up and upload my photo.<\/p>\n
I’ll look for you in the November issue!<\/p>\n
Go to http:\/\/fcinf.com\/v\/a3sr<\/p>\n
P.S. You can track how your influence has grown and where you
\nstand at any time on the site. \u00a0You’ll also get a welcome message
\nfrom Fast Company telling you that your photo will be in the
\nNovember issue.<\/p>\n
Today is expected to be one of the hottest days of the year in
\nthe U.S., with temperatures expected to break 100 degrees along
\nthe East Coast.<\/p>\n
–If you’re sponsoring an outdoors event, are you providing
\nspecial “cooling centers” where guests can cool off?<\/p>\n
–Call the meteorologists at your local TV stations, and local
\nreporters who are covering the weather, and let them know what
\nyour company is doing to cope with the heat, from loosening
\npolicies on workplace attire to handing out free bottled water.<\/p>\n
–Vets, dog obedience schools and other businesses that sell
\nproducts or services for pets should pitch tips about keeping
\npets safe in the heat. Should you walk your dog when it’s 100
\ndegrees?<\/p>\n
The media, by the way, HATE covering the weather. The more
\nhelpful you can be, the greater your chance for publicity.<\/p>\n
You’ll find dozens more ideas in “Special Report #37: How to Tie<\/p>\n
====================================<\/p>\n
Three reasons why video is such a powerful way to pull traffic to
\nyour website:<\/p>\n
–70 percent of web surfers watch video online<\/p>\n
Using online video, such as creating your own online TV show, is
\none of the very best ways to generate exposure for your book,
\nproduct, cause or issue. It can help you get high rankings in
\nGoogle and Yahoo for your keywords. You can also use video to
\nbuild an email list.<\/p>\n
To discover how to get started marketing with video–without
\nbeing a techie–join Steve Harrison on Thursday, July 8, for a
\nfree webinar (or teleseminar if you can’t be near a computer).<\/p>\n
He will be interviewing Mike Koenigs, an online video expert.<\/p>\n
You’ll learn the system Mike uses to get him and others ranked as
\n#1, #2 and #3 on Google and Yahoo for particular keyword phrases.<\/p>\n
You’ll also learn how to start your own online TV show quickly.<\/p>\n
Register at http:\/\/www.TrafficExplosionWebinar.com\/?10011<\/a><\/p>\n How compelling is the tagline for your business or nonprofit?<\/p>\n If you need inspiration, check out the 2010 Tagline Contest for Nothing But Nets: Homeboy Industries: NYC Theatre Spaces: Read about more of my favorites, and how to enter your tagline, So-called press release experts, bloggers and others who dispense That’s how it was 20 years ago when we wrote releases primarily Instead of asking, “Is it news?” before you write, you should be Read more about how to make your press releases traffic magnets ==================================== Moderate comments at your blog using these 7 tips Need a clever tagline? Learn from nonprofits “Taggies” contest The Publicity Hound’s Tips of the Week Issue #512 July 6, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== =================================== In This Issue =================================== 1. Fast Company Wants Your Photo 2. Piggyback onto the Heat Wave 3. Start Your Online TV Show Quickly 4. Create a Memorable Tagline 5. Bad\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[56,36,13,5,59,28],"class_list":{"0":"post-528","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-how-to-get-free-publicity","8":"tag-pitching-the-media","9":"tag-press-releases","10":"tag-publicity-tips","11":"tag-video","12":"tag-video-blogging","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=528"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/528\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n=====================================<\/div>\n
\nNonprofits, sponsored by Nancy Schwartz, an expert in nonprofit
\nmarketing.<\/p>\n
\nSend a net. Save a life.<\/p>\n
\nNothing Stops A Bullet Like A Job<\/p>\n
\nWhere Actors Find Their Space<\/p>\n
\nat
\nhttp:\/\/publicityhound.net\/need-a-great-tagline-learn-from-
\nnonprofits-taggies-contest\/<\/p>\n
\ninformation on PR and publicity often give this very bad advice:<\/p>\n
\nfor the media. But today, we can write press releases and upload
\nthem to our websites and press release distribution sites to pull
\ntraffic, and drive that traffic to a landing page.<\/p>\n
\nasking, “What keywords or keyword phrases do people type into
\nGoogle when looking for the kinds of products and services I
\nsell?” Use up to three keywords or keyword phrases within the
\nrelease.<\/p>\n
\nat
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/keywords_in_press_releases.htm<\/a>
\n=====================================
\n6. Hound Joke of the Week
\n=====================================<\/p>\n
\na Chihuahua?Hot diggity dog!DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n<\/div>\n
\nhttp:\/\/www.mysocialmediasolution.com\/moderate-comments-at-your-
\nblog-using-these-7-tips\/<\/p>\n
\nhttp:\/\/publicityhound.net\/need-a-great-tagline-learn-from-
\nnonprofits-taggies-contest\/<\/p>\n