{"id":5236,"date":"2009-12-08T11:27:02","date_gmt":"2009-12-08T11:27:02","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=5236"},"modified":"2025-06-05T13:52:09","modified_gmt":"2025-06-05T13:52:09","slug":"creator-of-the-screaming-pillow-needs-marketing-help","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/creator-of-the-screaming-pillow-needs-marketing-help\/","title":{"rendered":"Creator of the ‘Screaming Pillow’ needs marketing help"},"content":{"rendered":"

\"GabrielleYetterandscreamingpillow2\"Gabrielle Yetter of\u00a0 Marblehead, MA, writes:<\/p>\n

“I recently launched my new company and produce\u00a0The Screaming Pillow\u00a0which is a pillow you scream into when you need to let off steam.<\/p>\n

“It came about after my sister and her baby were killed in a car crash many years ago and my mother was counseled by a bereavement therapist to scream into a pillow.<\/p>\n

“The product is more of a novelty item and I’m\u00a0selling it\u00a0through my website because it isn’t\u00a0cost-effective to sell retail.\u00a0 I have been doing a huge amount of online promotion and recently had a nice article written about me in our local paper which resulted in a decent number of sales.<\/p>\n

“But\u00a0I’m\u00a0looking for creative ways to get the message out to broader audiences.\u00a0 I’ve made contact with a few therapists who love it and I have lots of ideas, but am somewhat limited since I am a company of one.<\/p>\n

“I’d love some ideas from your Hounds about how I might be able to reach more targeted audiences and ways in which I may be able to get press other than just in our local paper.”<\/p>\n

A sampling of comments will be included in the “Help This Hound” section of next week’s issue of The Publicity Hound’s Tips of the Week, <\/a>my free ezine. If you’d like help with your own publicity or marketing, email\u00a0me<\/a>\u00a0your “Help This Hound” question and include your name and town. I’ll consider featuring it here.<\/p>\n","protected":false},"excerpt":{"rendered":"

Gabrielle Yetter of\u00a0 Marblehead, MA, writes: “I recently launched my new company and produce\u00a0The Screaming Pillow\u00a0which is a pillow you scream into when you need to let off steam. “It came about after my sister and her baby were killed in a car crash many years ago and my mother was counseled by a bereavement\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[34],"class_list":{"0":"post-5236","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-help-this-hound","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=5236"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5236\/revisions"}],"predecessor-version":[{"id":42000,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5236\/revisions\/42000"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=5236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=5236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=5236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}