The Publicity Hound’s
\nTips of the Week
\nIssue #511 June 29, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
==========================================<\/p>\n
ADV:
\nWhy agonize when you can energize & italicize
\nyour bio with “Bio Whisperer” Nancy Juetten’s
\nexpert help?
\nhttp:\/\/www.mainstreetmediasavvy.com\/rent-a-brain<\/p>\n
===================================
\nIn This Issue
\n===================================<\/p>\n
1. Booze + the Media = Trouble<\/p>\n
2. July Story Ideas<\/p>\n
3. Special Event? Target Walkers<\/p>\n
4. Involve Reporters<\/p>\n
5. Comment at Blogs<\/p>\n
6. Hound Video of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
====================================
\n1. Booze + the Media = Trouble
\n====================================<\/p>\n
Loose lips sink ships. Generals, too.<\/p>\n
One of Gen. Stanley McChrystal’s worst mistakes was one I didn’t
\nsee mentioned much this past week: allowing an investigative
\nreporter from Rolling Stone to interview him–over drinks.<\/p>\n
Media-savvy Publicity Hounds know that booze and reporters are a
\nlethal mix, and most wouldn’t think twice about letting a
\nreporter interview them when alcohol is flowing, because it removes
\nyour inhibitions and triggers the urge to blab.<\/p>\n
But how many people drink in social settings, with reporters
\npresent?<\/p>\n
Have you attended after-work networking events where wine is
\nserved and reporters are mingling? What about awards banquets where
\nmediarepresentatives are seated at your table? At a convention, have
\nyou ever gone out for a nightcap with a group of business associates
\nthat included people from the media?<\/p>\n
See “7 places to stay off the sauce if reporters are present” at
\nmy blog at
\nhttp:\/\/publicityhound.net\/7-places-to-stay-off-the-sauce-if-
\nreporters-are-present\/<\/p>\n
======================================
\n2. July Story Ideas
\n======================================<\/p>\n
–Tie your story idea to an “independence” theme, even if it has
\nnothing to do with the Fourth. Examples: Independence from
\ncigarette smoke in restaurants, messy desks, bratty teen-agers,
\ncomputer problems or arguments with your spouse. Add great
\nvisuals, and you have a ready-made story for TV.<\/p>\n
–Do companies relax dress codes during the summer? What’s
\nappropriate and what isn’t?<\/p>\n
–If your products or services teach people how to save money,
\npitch penny-pinching tips related to cars, clothing, vacations,
\ntoys, groceries and gasoline.<\/p>\n
–Gardening is booming. Pitch anything related to growing
\nveggies, garden art, garden supplies, or children who garden.<\/p>\n
–Tie your pitch to the words “cool, sizzling, heat wave” or
\n“heating up,” even if it has nothing to do with summer.<\/p>\n
Excerpted from “103 Sizzling Story Ideas from July through ===================================== When my garden club sponsored its annual garden walk last summer, Sure enough, people who had seen the signs walked over, bought If you’re sponsoring a special event this year, attract walk-in Ask local banks to advertise your event on their marquees.<\/p>\n Don’t forget good old Craigslist, which probably gets more ===================================== If you’re an event sponsor, let the media participate in your Having a cardboard boat race to raise money for your service See “Special Report #42: Tips for Letting Reporters Experience ====================================== If you don’t have a blog yet, the very least you should be doing You get a backlink to your website, you can wow readers with your To find out which blogs feature topics in your area of expertise, Commenting is also a great way to attract the blogger’s attention Note: The teleseminar on guest blogging, scheduled for Wednesday, ===================================== Thanks to Christine Buffaloe, my assistant, of San Diego, Calif., http:\/\/www.youtube.com\/watch?v=-0jNC_w1tSw<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/ Consider retweeting: 7 places to stay off the sauce if reporters are present Bad advice from Copyblogger on time spent blogging ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #511 June 29, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== ADV: Why agonize when you can energize & italicize your bio with “Bio Whisperer” Nancy Juetten’s expert help? http:\/\/www.mainstreetmediasavvy.com\/rent-a-brain =================================== In This Issue =================================== 1. Booze + the Media = Trouble\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[29,36,9,5,91],"class_list":{"0":"post-522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-media-relations","8":"tag-pitching-the-media","9":"tag-publicity-for-niche-markets","10":"tag-publicity-tips","11":"tag-special-event-marketing","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nDecember,” with TV producer Shawne Duperon. Read more about the
\nother ideas we have that you can steal at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/JulyIdeas.htm<\/a><\/p>\n
\n3. Special Event? Target Walkers
\n=====================================<\/p>\n
\nsomebody came up with the bright idea of placing signs on a
\npublic walking trail that was near one of the gardens on the tour.<\/p>\n
\ntickets and toured the gardens.<\/p>\n
\ntraffic. Place signs near bike paths and in dog parks, on public
\nbulletin boards that can be seen by mall walkers, and along the
\nroute where a neighborhood is holding a giant rummage sale.<\/p>\n
\neyeballs than the event calendar in your local newspaper. See “How to Use
\nCraigslist as a Global Publicity Tool” at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/craigslist.htm<\/a><\/p>\n
\n4. Involve Reporters
\n=====================================<\/p>\n
\nstory, not just report on it.<\/p>\n
\nclub? Invite a reporter along to help paddle, and ask her to write
\nabout her experience. These stories are always so much better than when
\nthe reporter simply watches from the sidelines.<\/p>\n
\nYour Story, Not Just Write About It” at
\nhttp:\/\/publicityhound.com\/publicity-products\/reports.html<\/a><\/p>\n
\n5. Comment at Blogs
\n======================================<\/p>\n
\nto promote your expertise is commenting at other blogs.<\/p>\n
\nexpertise, and your comment just might encourage the blogger to
\nask you to write a guest post.<\/p>\n
\ncreate a Google Alert at http:\/\/www.Google.com\/alerts<\/a>. Every day,
\nreview your alerts, scan the blog posts within it, and comment if
\nappropriate.<\/p>\n
\nbefore you pitch him with your idea. See “How to Pitch the Best
\nBloggers and Create a Publicity Explosion” at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/pitch_bloggers.htm<\/a><\/p>\n
\nJune 30, has been postponed for later in the summer.<\/p>\n
\n6. Hound Video of the Week
\n=====================================<\/p>\n
\nfor this great video of a Doggie Freestyle act on a “Britain’s
\nGot Talent” segment. It starts slowly, but stick with it. Simon is
\nawestruck.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n<\/a>
\n====================================
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nHow to answer a media leads query and prompt a reporter to call
\nhttp:\/\/publicityhound.net\/how-to-answer-a-media-leads-query-
\nprompt-a-reporter-to-call\/<\/p>\n
\nhttp:\/\/publicityhound.net\/7-places-to-stay-off-the-sauce-if-
\nreporters-are-present\/<\/p>\n
\nhttp:\/\/www.mysocialmediasolution.com\/bad-advice-from-copyblogger-
\non-time-spent-blogging\/<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"