Louise Epic of Calgary, Alberta, Canada writes:<\/p>\n
I\u2019m looking for some ideas to incorporate in an awareness and product publicity program for our company, SOLE,<\/a> which makes\u00a0custom insoles or foot beds.<\/p>\n This product is unique in two ways: it uses\u00a0a special technology where, after heating the soles\u00a0in the oven and imprinting your foot, provide a custom fitting. There’s also a\u00a0competitive price point. The company has asked for one or two creative guerilla PR initiatives and I was hoping your readers might have some suggestions.<\/p>\n To date, the company has an impressive list of high-profile testimonials (well-known athletes, celebrity chefs, etc), success stories, excellent retail distribution, online sales and athlete\/sport event sponsorships. Work\/military represents about half of sales. Sports\/medicine represents the other half. The owner really likes the idea of including an education component and using a long-standing debate between foot experts on “what orthotic products are best” to raise the profile of this product.<\/p>\n Do your Hounds have any other ideas?<\/p>\n","protected":false},"excerpt":{"rendered":" Louise Epic of Calgary, Alberta, Canada writes: I\u2019m looking for some ideas to incorporate in an awareness and product publicity program for our company, SOLE, which makes\u00a0custom insoles or foot beds. This product is unique in two ways: it uses\u00a0a special technology where, after heating the soles\u00a0in the oven and imprinting your foot, provide a\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[427,214],"class_list":{"0":"post-521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-marketing","8":"tag-target-market","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=521"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/521\/revisions"}],"predecessor-version":[{"id":41709,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/521\/revisions\/41709"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}