If the business journal in the town where you live invites you to attend a meeting at the paper where you’ll learn lots of tips on how to use the newspaper as a sales tool,\u00a0you’d be crazy not to go.\u00a0\u00a0<\/p>\n
Thanks to Publicity Hound Carol Rehak of Milwaukee, Wisconsin\u00a0for tipping me off to the invitation she received from The Business Journal<\/a> in Milwaukee, where I worked as an editor about 10 years ago.\u00a0It invited her to a 45-minute\u00a0meeting on March 14 with editor Mark Kass and execs from the advertising and circulation departments.\u00a0<\/p>\n After sharing lots of tips on how to use the paper as a sales tool, they’ll probably do a softsell of some sort and\u00a0try to hit you up for a subscription or\u00a0an ad. But even so,\u00a0Paul Furiga, former editor of The Pittsburgh Business Times and my guest during a teleseminar a few years ago called “How to Use Business Journals to Tell Your Story<\/a>,” says\u00a0attending meetings like these is\u00a0a great way to learn more about the newspaper.<\/p>\n You might even find time to ask the editor questions about the kinds of stories his staff is\u00a0covering. And\u00a0it wouldn’t be unusual\u00a0if they\u00a0gave you a tour of the newsroom and introduced you to some of the reporters.<\/p>\n Business Journals have been used, particulalry by salespeople,\u00a0as prospecting tools for years.\u00a0These\u00a0meetings are\u00a0a smart move on the part of the paper.\u00a0Other papers in the American Cities Business Journals<\/a> chain are\u00a0hosting similar sessions.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n If you go, let me know what you learned.<\/p>\n \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" If the business journal in the town where you live invites you to attend a meeting at the paper where you’ll learn lots of tips on how to use the newspaper as a sales tool,\u00a0you’d be crazy not to go.\u00a0\u00a0 Thanks to Publicity Hound Carol Rehak of Milwaukee, Wisconsin\u00a0for tipping me off to the invitation\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":615,"footnotes":""},"categories":[615],"tags":[29,591],"class_list":{"0":"post-519","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-print-media","7":"tag-media-relations","8":"tag-special-events","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=519"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/519\/revisions"}],"predecessor-version":[{"id":40830,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/519\/revisions\/40830"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}