{"id":5174,"date":"2009-12-03T13:27:00","date_gmt":"2009-12-03T13:27:00","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=5174"},"modified":"2025-06-05T14:11:10","modified_gmt":"2025-06-05T14:11:10","slug":"top-10-ways-to-get-free-publicity-from-the-tiger-woods-mess","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/top-10-ways-to-get-free-publicity-from-the-tiger-woods-mess\/","title":{"rendered":"Top 10 ways to get free publicity from the Tiger Woods mess"},"content":{"rendered":"

\"megaphone2\"Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue.<\/p>\n

But hurry. This story may be old news by the end of the week.<\/p>\n

Here are the Top 10 ways to create free publicity for yourself by\u00a0participating in the Tiger Woods conversation online and offline:<\/p>\n


<\/p>\n


<\/p>\n

    \n
  1. If you’re an expert in\u00a0a topic that ties into\u00a0this drama,\u00a0pitch influential bloggers<\/a>\u00a0who are writing about the story. Explain your area of expertise and offer commentary.
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  2. Post comments at high-traffic blogs like Huffington Post<\/a>\u00a0that are discussing the story. Ditto at\u00a0blogs written by journalists, like sports columnist Jason Whitlock whose post on Tiger’s Real Crime? Not Playing the Media’s Game<\/a>\u00a0attracted more than 500 comments in about two hours this morning.\u00a0Weave into your comment\u00a0information about your expertise. If appropriate,\u00a0lead people back to your website where they can find tips, advice or a quiz that ties into the topic.
    \n\u00a0\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  3. If you’re a\u00a0divorce attorney who can talk about prenups,\u00a0an ad agency executive who’s an expert on branding or\u00a0celebrity endorsements<\/a>,\u00a0a crisis counselor or\u00a0PR pro who can discuss\u00a0PR 101,\u00a0and even a minister who can offer tips on how to forgive,\u00a0write a letter to the editor of local, regional and national publications where the\u00a0stories are appearing.
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  4. Call your local TV stations and offer yourself as the local angle to this international story. Offer a list of short tips.
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  5. Create a short two-minute video offering advice on what others can learn from Tiger’s mess and upload it to YouTube and the other video-sharing sites.\u00a0Tag it with keywords that people are using to search for information on the story.
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  6. Subscribe to free media leads services like HARO and PitchRate,<\/a> or paid services like ProfNet<\/a> and PRLeads<\/a>,\u00a0so you know about the types of sources journalists are seeking for their stories.
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  7. Offer to write a guest blog post about it,\u00a0with tips and advice.\u00a0BloggerLinkUp<\/a>\u00a0helps guest bloggers and bloggers who need guest posts find each other.\u00a0
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  8. \n

    Pitch clever angles to this story to drive-time radio show hosts. Example: A cell phone expert\u00a0can pitch a story on “Got a dirty little secret?\u00a05 ways to cover your tracks on your cell phone.”\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n<\/li>\n

  9. Write your own\u00a0blog post that ties into Tiger Woods, include lots of outbound links, and then bookmark it at sites like Digg and Delicious. The “Top 10 Tips…” headline works well. I got the idea for this post while reading Tip #3 in Bryan Eisenbertg’s blog post\u00a0on Top 3 Problems of Social Media.
    \n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  10. \u00a0Do all of the above, and link to them from Twitter<\/a>\u00a0and Facebook.<\/a><\/li>\n<\/ol>\n

    If you’ve piggybacked off the Tiger Woods is story to generate free publicity for yourself or clients, or you’d like to\u00a0add to this list, join the conversation.\u00a0\u00a0\u00a0\u00a0<\/p>\n


    <\/p>\n


    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Piggybacking onto hot celebrity gossip ranks right up there as one of the best ways to generate free publicity for your product, service, cause or issue. But hurry. This story may be old news by the end of the week. Here are the Top 10 ways to create free publicity for yourself by\u00a0participating in the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[55,605],"class_list":{"0":"post-5174","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-free-publicity","8":"tag-news-events","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=5174"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5174\/revisions"}],"predecessor-version":[{"id":42004,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5174\/revisions\/42004"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=5174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=5174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=5174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}