The Publicity Hound’s
\nTips of the Week
\nIssue #510 June 22, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
==========================================<\/p>\n
ADV:
\nWhy agonize when you can energize & italicize
\nyour bio with ‘Bio Whisperer’ Nancy Juetten’s
\nexpert help?
\nhttp:\/\/www.mainstreetmediasavvy.com\/rent-a-brain<\/p>\n
===================================
\nIn This Issue
\n===================================<\/p>\n
1. The Stealth Interview<\/p>\n
2. Blog Effortlessly on Vacation<\/p>\n
3. The Power of Guest Blogging<\/p>\n
4. Sneak Your URL into Media Stories<\/p>\n
5. Read In-flight Magazines Online<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
====================================
\n1. The Stealth Interview
\n====================================<\/p>\n
You’re reading USA Today and you see yourself quoted in an
\narticle.<\/p>\n
Problem is, you never talked the reporter who wrote it, or any
\nother reporter for that newspaper. In fact, you never remember
\nanyone interviewing you on that topic.<\/p>\n
Welcome to what blogger BJ Ochman calls The Stealth Interview. It
\nhappens when a journalist, freelancer or blogger lifts quotes or
\nother material from you that they find online, and attribute it
\nto you. That material can include:<\/p>\n
–A tweet.<\/p>\n
–A status update on Facebook.<\/p>\n
–Comments you made at someone else’s blog.<\/p>\n
–A LinkedIn question you answered, or a discussion in which you
\nparticipated.<\/p>\n
–Material from an email newsletter, yours or someone else’s,
\nthat’s archived online.<\/p>\n
–Quotes taken from a podcast you hosted, or one in which you
\nappeared as a guest expert.<\/p>\n
–An email you sent to someone.<\/p>\n
–Anything you’ve said in an online forum.<\/p>\n
In her blog post on this topic at It’s another reason, she says, to think before you hit “Submit.”<\/p>\n BL, a prolific blogger and social media expert, explains how she ====================================== If you’re planning a vacation this year, you don’t have to hustle Do what I do. Recruit a guest blogger, or several, to write for You can also use guest bloggers when you’re knee-deep in a major But where do find guest bloggers? How do you work with them to How do you find guest bloggers and know if they’re any good I’ll give you those answers and show you how to let guest If the time is inconvenient, sign up anyway.\u00a0 You’ll get the link ===================================== One of the best ways for corporations to market themselves is After a lot of trial and error, Brendon cracked the code and Jacqueline has had equally impressive success.<\/p>\n She’s the gift-giving expert for Sam’s Club, the gift buying “When you?re aligned with a corporation, especially a Fortune 500 In fact, at the National Speakers Association convention a few This year, Brendon will share his secrets during a free The call will be presented twice–at 2 and 7 p.m. Eastern.\u00a0 If ===================================== When a reporter is interviewing you, on of the worst questions You must give her a good reason to include it. Here are five –Instead of identifying your company by its correct name, The –Offer a free download at your website.<\/p>\n –Offer a quiz or poll at your website.<\/p>\n –Offer a free cheat sheet on how to (fill in the blank).<\/p>\n –Share with her five tips on how to solve a problem that’s I shared dozens more tips like that during the webinar “How to ====================================== In the old days, if you wanted to read an in-flight magazine, No more.<\/p>\n Most in-flight magazines now have an online archives where you So what do you do if you’re reading it and you suddenly want to But I do. The 2010 update of “Fly High with Publicity in the In- The database includes a very cool interview with Orion Ray-Jones, Read more about what you’ll know how to do when you read my new ===================================== Thanks to Darlene Arden of Framingham, Massachusetts for this A man wrote a letter to a small hotel in a Midwest town he Dear Hotel,<\/p>\n I would very much like to bring my dog with me.\u00a0 He is well- An immediate reply came from the hotel owner, who said, “I’ve DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ==================================== Consider retweeting:<\/p>\n How to find journalists online and wow ’em with your pitch Definitions of advertising, publicity, promotion and PR: ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #510 June 22, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” ========================================== ADV: Why agonize when you can energize & italicize your bio with ‘Bio Whisperer’ Nancy Juetten’s expert help? http:\/\/www.mainstreetmediasavvy.com\/rent-a-brain =================================== In This Issue =================================== 1. The Stealth Interview 2. Blog Effortlessly\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,56,78,22,27,14],"class_list":{"0":"post-517","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-how-to-get-free-publicity","9":"tag-inflight-magazines","10":"tag-media-plan","11":"tag-social-media","12":"tag-social-networking","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=517"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/517\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nhttp:\/\/www.whatsnextblog.com\/archives\/2010\/05\/the_stealth_interview_yet_another_reason_to_think_before_you_hit_submit.asp<\/a>, BL
\nwrites: “You will definitely be quoted out of context in a
\nStealth Interview because there is no context. The interview
\nnever happened. But you’re quoted nonetheless, and you did make
\nthe statement. You just didn’t think you were saying it to a
\nreporter.”<\/p>\n
\njuggles it all in the teleseminar I hosted on “How to do Social
\nNetworking, Run a Business and Still Have a Life.”\u00a0 Learn more
\nabout you can juggle it all, too, at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/socialnetworking.htm<\/a><\/p>\n
\n2. Blog Effortlessly on Vacation
\n======================================<\/p>\n
\nlike a lot of other bloggers do and crank out lots of content for
\nyour blog, and then schedule it to appear when you’re gone.<\/p>\n
\nyou.<\/p>\n
\nproject that eats up all your time, on the long July 4 weekend,
\nduring the last two weeks of the year when you’re busy with the
\nholidays, or when you’re just plain sick of writing for your own
\nblog. (C’mon, admit it. We all get that way sometimes.)<\/p>\n
\nmake everything go smoothly? And what happens if they submit a
\npost that has material you object to?<\/p>\n
\nbefore you commit to publishing their content?\u00a0 Why do some
\nbloggers reject duplicate content like last week?s leftovers, and
\nshould you?\u00a0 How much liberty can you take editing someone else?s
\ncopy?\u00a0 And what if you disagree vehemently with the opinions of a
\nguest-blogger?<\/p>\n
\nbloggers do some of the heavy lifting for you, when I host a
\nwebinar at 3 p.m. Eastern Time on Wednesday, June 30.\u00a0 Join me
\nfor “How to Find Valuable Guest Bloggers (and Be One Too!).”
\nRegister at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-tapes\/guestblogging.htm<\/a><\/p>\n
\nafterward where you can watch the video.<\/p>\n
\n3. The Power of Guest Blogging
\n=====================================<\/p>\n
\nthrough experts like Brendon Burchard and Jacqueline Whitmore and
\nmaybe even you.<\/p>\n
\ndeveloped a surprisingly easy way to get major companies like
\nWachovia, Coke, Toyota and Sony Pictures to promote and sponsor
\nhis books, publicity and speaking tours.<\/p>\n
\nexpert for Office Depot, and a national spokesperson for Sprint.
\nShe also has partnered with Clarisonic skin care products and
\nHologic, which sells imaging equipment for the health care
\nindustry.\u00a0 In both cases, Brendon and Jacqueline found companies
\nthat were a perfect fit with their area of expertise and have
\nreceived mountains of free publicity from national print and
\nbroadcast media.<\/p>\n
\ncompany or one that has a reputable name, you’re perceived as
\nmore credible because that corporation has chosen you as its
\nspokesperson,” she said.<\/p>\n
\nyears ago, Jacqueline heard Brendon speak about how to land
\ncorporate sponsors and said he was one of the highest-rated
\nspeakers at the event.<\/p>\n
\nteleseminar this Thursday, June 24, with Steve Harrison.
\nDiscover how you can use his methods to promote your own book,
\nproduct or business, just like Brendon and Jacqueline do, and get
\nPR firms to pay all your expenses.<\/p>\n
\nyou can’t make it, please recruit someone to listen and take
\nnotes for you. Register at
\nhttp:\/\/www.SponsorshipTrainingTeleseminar.com\/?10011<\/a> (I’m a
\ncompensated affiliate for Steve Harrison).<\/p>\n
\n4. Sneak Your URL into Media Stories
\n=====================================<\/p>\n
\nyou can ask is, “Can you please be sure to print my website
\naddress in your article?”<\/p>\n
\nways:<\/p>\n
\nWidget Company, tell her it’s TheWidgetCompany.com.<\/p>\n
\nrelated to the interview. Tell her that readers can find 15 more
\ntips on that topic in an article at your website, and give her
\nthe URL.<\/p>\n
\nREALLY Use Publicity as an Online Marketing Channel and ZIG When
\nEveryone Else is ZAGGING.” Regardless of what you’re selling,
\nyou’ll trounce the competition when you start adopting killer
\nstrategies that few other Publicity Hounds are using.\u00a0 Read more
\nabout it at http:\/\/publicityhound.com\/onlinepublicitytips.htm<\/a><\/p>\n
\n5. Read In-flight Magazines Online
\n======================================<\/p>\n
\nyou’d have to pester a friend who was traveling by air to bring
\nthe magazine with him and then snail-mail it to you.<\/p>\n
\ncan page through each edition. Not only that, but some of the
\nbigger magazines even let you sign up for a free subscription. As
\nsoon as a new issue is published, the airline will email it to
\nyou.<\/p>\n
\npitch one of the writers or an editor? The magazines,
\nunfortunately, don’t tell you how to do that.<\/p>\n
\nflight Magazines” includes contact information and pitching tips
\nfor 56 magazines. We’ve even included something you won’t find in
\nany of the other media directories: links to the journalists’
\nblogs and social media profiles on Twitter, Facebook and
\nLinkedIn. We’ve even included links to the in-flight magazines’
\nFacebook fan pages.<\/p>\n
\nthe editorial director for Ink Publishing, which publishes more
\nthan 30 in-flight magazines in the database. You’ll get both the
\nMP3 download and the electronic transcript.<\/p>\n
\nreport:
\nhttp:\/\/www.InflightMagazinePublicity.com<\/p>\n
\n6. Hound Joke of the Week
\n=====================================<\/p>\n
\none.<\/p>\n
\nplanned to visit on his vacation.\u00a0 He wrote:<\/p>\n
\ngroomed and very well-behaved.\u00a0 Would you be willing to permit me
\nto keep him in my room with me at night?<\/p>\n
\nbeen operating this hotel for many years.\u00a0 In all that time, I’ve
\nnever had a dog steal towels, bedclothes, silverware or pictures
\noff the walls.\u00a0 I’ve never had to evict a dog in the middle of
\nthe night for being drunk and disorderly.\u00a0 And I’ve never had a
\ndog run out on a hotel bill.\u00a0 Yes, indeed, your dog is welcome at
\nmy hotel.\u00a0 And, if your dog will vouch for you, you’re welcome to
\nstay here, too.”<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/how-to-find-journalists-online-and-wow-
\nem-with-your-pitch\/<\/p>\n
\nhttp:\/\/publicityhound.net\/definitions-of-advertising-promotion-
\npublicity-and-pr\/<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"