{"id":515,"date":"2006-03-01T00:10:51","date_gmt":"2006-03-01T00:10:51","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=515"},"modified":"2025-06-12T17:19:40","modified_gmt":"2025-06-12T17:19:40","slug":"publicity-tip-to-improve-your-pitches-think-like-a-freelance-writer","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/publicity-tip-to-improve-your-pitches-think-like-a-freelance-writer\/","title":{"rendered":"Publicity tip&#8211;To improve your pitches, think like a freelance writer"},"content":{"rendered":"<p>Mike Spinney of <a href=\"http:\/\/www.horngroup.com\/\" target=\"_blank\" rel=\"noopener\">The Horn Group<\/a> has the perfect solution for PR people who\u00a0are stuck with drab, uninspired ideas that turn into lifeless pitches.<\/p>\n<p>Think like a freelance writer, his <a href=\"http:\/\/horngroup.blogs.com\/horn_group_weblog\/\" target=\"_blank\" rel=\"noopener\">blog post<\/a>\u00a0says.<\/p>\n<p>&#8220;Forget about the bland brochure-speak that the client regurgitates and think about the story as if your next paycheck depends upon selling your angle to the editor.\u00a0 (In many respects, it does.)&#8221;<\/p>\n<p>He suggests you ask:<\/p>\n<p>&#8211;What&#8217;s interesting about the situation your client is in?\u00a0<\/p>\n<p>&#8212; Are there compelling personalities involved?\u00a0<\/p>\n<p>&#8211;Where&#8217;s the conflict, the controversy?\u00a0<\/p>\n<p>&#8211;Is there an element to the story that is truly different and that is new or proven or otherwise stands out?<\/p>\n<p>&#8211;Who are the credible and corroborating sources you can provide from your personal Rolodex?<\/p>\n<p>Read his entire post, which challenges PR people to get tough not only with themselves, but with their clients. \u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mike Spinney of The Horn Group has the perfect solution for PR people who\u00a0are stuck with drab, uninspired ideas that turn into lifeless pitches. Think like a freelance writer, his blog post\u00a0says. &#8220;Forget about the bland brochure-speak that the client regurgitates and think about the story as if your next paycheck depends upon selling your\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/publicity-tip-to-improve-your-pitches-think-like-a-freelance-writer\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[205],"class_list":{"0":"post-515","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-pitching","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=515"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/515\/revisions"}],"predecessor-version":[{"id":41712,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/515\/revisions\/41712"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}