![\"stink2\"](\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/11\/stink23.jpg\" "\\"stink2\\"")
In the old days, when we used typewriters to write press releases, and then snail-mailed the releases to the media, the worst that could happen would be that the media didn’t use our releases.<\/p>\nIn the old days, when we used typewriters to write press releases, and then snail-mailed the releases to the media, the worst that could happen would be that the media didn’t use our releases.<\/p>\n
Now that many journalists blog, the occupational hazards of\u00a0bad press releases\u00a0distributed online are multiplied. Send a crappy release and the journalist could nominate it for “Bad Press Release of the Year” at his\u00a0blog.\u00a0<\/p>\n
When one of your customers or potential clients Googles your company, the\u00a0nomination pops up in the search results. Ouch.<\/p>\n
This week, Don Mecoy, a business writer for The Oklahoman, a daily newspaper, nominated a press release\u00a0from\u00a0Isilon Systems\u00a0for “Bad Press Release of the Year.”\u00a0It was about a manager from Isilon who would be speaking at an industry conference. Mecoy\u00a0targeted the\u00a0boilerplate as particulalry agregious:<\/p>\n
“Isilon Systems (NASDAQ:ISLN) is the proven leader in scale-out NAS. Isilon\u2019s clustered storage and data management solutions drive unique business value for customers by maximizing the performance of their mission-critical applications, workflows, and processes. Isilon enables enterprises and research organizations worldwide to manage large and rapidly growing amounts of file-based data in a highly scalable, easy-to-manage, and cost-effective way. Information about Isilon can be found at http:\/\/www.isilon.com\/<\/a>.”<\/p>\n I commented at the blog and said that writing a press release about someone from your company who’s speaking at an industry conference is fine. The press release can live online forever, position your employee as an expert in his field, and generate a few lines of type in the back of a business journal.<\/p>\n I also offered\u00a0several suggestions\u00a0on how to write effective press releases:<\/p>\n If you struggle with press releases, take the free tutorial I’ve created on 89 Ways to Write Powerful Press Releases.<\/a>\u00a0It will help you steer clear of those nasty “Bad Press Release of the Year”\u00a0\u00a0nominations.\u00a0 (Shutterstock photo)<\/p>\n In the old days, when we used typewriters to write press releases, and then snail-mailed the releases to the media, the worst that could happen would be that the media didn’t use our releases. Now that many journalists blog, the occupational hazards of\u00a0bad press releases\u00a0distributed online are multiplied. Send a crappy release and the journalist\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[2,13],"class_list":{"0":"post-5090","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-blogging","8":"tag-press-releases","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=5090"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5090\/revisions"}],"predecessor-version":[{"id":42012,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5090\/revisions\/42012"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=5090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=5090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=5090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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\n\u201cWith the accelerating adoption of virtualization and ascendance of cloud computing, it\u2019s critical that organizations deploy the best storage architecture for these environments to ensure long-term IT efficiency,\u201d said Nick Kirsch. \u201cWhile the data fragmentation and management complexity challenges of traditional SAN and NAS severely limit the potential of server virtualization and cloud computing, Isilon scale-out NAS unlocks the storage bottleneck and enables organizations to maximize their investment.\u201d
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