{"id":509,"date":"2010-06-08T15:58:00","date_gmt":"2010-06-08T20:58:00","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=509"},"modified":"2024-05-01T13:55:50","modified_gmt":"2024-05-01T13:55:50","slug":"how-to-catch-cnns-attention","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/how-to-catch-cnns-attention\/","title":{"rendered":"How to Catch CNN&#8217;s Attention"},"content":{"rendered":"<p>The Publicity Hound&#8217;s<br \/> Tips of the Week<br \/> Issue #508 June 8, 2010<\/p>\n<p>Publisher: Joan Stewart<\/p>\n<p>==========================================<\/p>\n<p>&#8220;Tips, Tricks and Tools for Free Publicity&#8221;<\/p>\n<p>===================================<\/p>\n<p>In This Issue<br \/> ===================================<\/p>\n<p>1. How to Catch CNN&#8217;s Attention<\/p>\n<p>2. Add Facebook&#8217;s &#8216;Like&#8217; Button<\/p>\n<p>3. Still Not Done Writing Your Book?<\/p>\n<p>4. Promoting a Course for Execs<\/p>\n<p>5. Help This Hound<\/p>\n<p>6. Hound Joke of the Week<\/p>\n<p>7. And at My Blogs &amp; Mobile Site&#8230;<\/p>\n<p>====================================<br \/> 1. How to Catch CNN&#8217;s Attention<br \/> ====================================<\/p>\n<p>If you&#8217;ve been pitching CNN and you&#8217;re getting nowhere, take<br \/> matters into your own hands.<\/p>\n<p><a href=\"https:\/\/web.archive.org\/web\/20200630181401\/http:\/\/ireport.com:80\/\" target=\"_blank\" rel=\"noopener\">Go to the network&#8217;s IReport page <\/a>\u00a0where you&#8217;re invited to write your<br \/> own story, be heard and shape what CNN covers.<\/p>\n<p>&#8220;One of the goals of CNN IReport is to expand the current<br \/> definition of news. Please share the stories you think are<br \/> newsworthy and participate in discussions you think are<br \/> interesting. CNN&#8217;s producers will check out the most compelling,<br \/> important and urgent stories, so we can verify the information<br \/> and add them to CNN&#8217;s coverage.&#8221;<\/p>\n<p>The stories in this section are not edited, fact-checked or<br \/> screened before they post. Only ones marked &#8220;CNN IReport&#8221; have<br \/> been vetted by CNN.<\/p>\n<p>But if you can pique the network&#8217;s interest here, where you KNOW<br \/> they&#8217;re paying attention, you might end up on the televised news.<br \/> Be sure to\u00a0<a href=\"http:\/\/ireport.cnn.com\/community\/assignment\" target=\"_blank\" rel=\"noopener\">stop by the assignment desk<\/a> so you know exactly<br \/> what kinds of sources they&#8217;re seeking. Your IReport article<br \/> doesn&#8217;t have to tie into one of the assignments, but it helps to<br \/> know what they need.<\/p>\n<p>If you&#8217;re content with being on the news in your own community,<br \/> increase your chances. Check out the teleseminar I hosted with TV<br \/> producer Shawne Duperon on <a href=\"https:\/\/publicityhound.com\/shop\/how-to-get-on-the-local-tv-news-tomorrow\" target=\"_blank\" rel=\"noopener\">&#8220;How to Get on the Local TV News<\/a><br \/><a href=\"https:\/\/publicityhound.com\/shop\/how-to-get-on-the-local-tv-news-tomorrow\" target=\"_blank\" rel=\"noopener\"> Tomorrow.&#8221; <\/a><\/p>\n<p>======================================<br \/> 2. Add Facebook&#8217;s &#8216;Like&#8217; Button<br \/> ======================================<\/p>\n<p>Make it easy for people to spread the word about your website,<br \/> blog articles and other online content.<\/p>\n<p><a href=\"https:\/\/developers.facebook.com\/docs\/plugins\/like-button\" target=\"_blank\" rel=\"noopener\">Add Facebook&#8217;s &#8220;Like&#8221; button to those pages.<\/a><\/p>\n<p>The button lets users share content with their friends on<br \/> Facebook with just one click. Since the content is hosted by<br \/> Facebook, the button can display personalized content whether or<br \/> not the user has logged into your site. For logged-in Facebook<br \/> users, the button is personalized to highlight friends who have<br \/> also &#8220;liked&#8221; the page.<\/p>\n<p>If you aren&#8217;t tech-savvy, let your webmaster insert the button<br \/> for you by following instructions.<\/p>\n<p>Then make sure you&#8217;re taking advantage of the power of Facebook.<\/p>\n<p>=====================================<br \/> 3. Still Not Done Writing Your Book?<br \/> =====================================<\/p>\n<p>Is it taking you longer to write your book than you ever<br \/> expected&#8230;a lot longer?<\/p>\n<p>Is watching the whole thing come together like watching grass<br \/> grow?<\/p>\n<p>If so, you&#8217;re invited to a free telephone seminar on Thursday,<br \/> June 10, with Ann McIndoo, who has developed a unique system for<br \/> writing a quality non-fiction book in 90 days! I&#8217;m a compensated<br \/> affiliate for this program.<\/p>\n<p>Discover the speed writing system she&#8217;s used to help 268 authors<br \/> get their books done quickly.<\/p>\n<p>=====================================<br \/> 4. Promoting a Course for Execs<br \/> =====================================<\/p>\n<p>This week, three Publicity Hounds have tips for Anne Graham of<br \/> Vancouver, British Columbia who needs help launching a new<br \/> product,a toolkit for executives on how to survive and thrive<br \/> during the recession.<\/p>\n<p>From Eric Gruber:<\/p>\n<p>&#8220;Do article marketing. Target top websites and ezines. For<br \/> example, FastCompany.com (they have member blogs), CEO Refresher<br \/> and hundreds more.&#8221;<\/p>\n<p>From Flo Selfman:<\/p>\n<p>&#8220;Send the information to Karen E. Klein, a leading business<br \/> journalist who writes the InBox column every week in the Los<br \/> Angeles Times Business section.\u00a0 Karen could use you and your<br \/> product to answer a reader&#8217;s question. &#8220;<\/p>\n<p>From The Publicity Hound:<\/p>\n<p>Video, video and more video!<\/p>\n<p>Create short videos of no more than two and a half minutes packed<br \/> with tips in a specific sub-category within your course or your<br \/> ebook.<\/p>\n<p>Each video should include the landing page URL where people can<br \/> opt into the ebook.<\/p>\n<p>The more videos you create, the more keywords, or tags, you can<br \/> use.\u00a0 All those keywords and videos will be pulling in traffic<br \/> from the search engines.<\/p>\n<p><a href=\"https:\/\/publicityhound.com\/blog\/consultant-needs-help-launching-new-product-for-business-leaders\" target=\"_blank\" rel=\"noopener\">Read all the responses to this week&#8217;s &#8220;Help This Hound question,<\/a><br \/> or join the discussion.<\/p>\n<p><a href=\"mailto:JStewart@PublicityHound.com?subject=HelpThisHound\">Send your own Help this Hound question<\/a>\u00a0and include your city and state.<\/p>\n<p>======================================<br \/> 5. Help This Hound<br \/> ======================================<\/p>\n<p>Rosemary Lichtman, Ph.D. &amp; Phyllis Goldberg, Ph.D of Los Angeles,<br \/> Calif. write:<\/p>\n<p>&#8220;We are family relationship experts who have developed an ebook,<br \/> &#8216;Courage and Lessons Learned.&#8217; It&#8217;s full of practical tips that<br \/> help you take the first steps toward a new goal&#8211;running a 5K,<br \/> starting your own business, reconnecting with an old friend. By<br \/><a href=\"http:\/\/www.nourishingrelationships.blogspot.com\/\" target=\"_blank\" rel=\"noopener\">logging on to our blog,<\/a>you can join the email list and download <br \/>a complimentary ebook, in PDF format.<\/p>\n<p>&#8220;We&#8217;re looking for some creative ways to let bloggers and<br \/> organizations know about this free ebook. We already have an auto<br \/> responder on our blog and website. But a broader reach would help us<br \/> spread the word.&#8221;<\/p>\n<p>The Publicity Hound says:<\/p>\n<p>One of the first things you should do is get your blog off of<br \/> Blogspot&#8217;s server and onto another server where you have complete<br \/> control over it. I learned this the hard way. With no warning,<br \/> Blogspot denied me access to my ezine archives, and I never<br \/> learned why. Luckily, I backed up the archives and was able to<br \/> import almost all of it into a WordPress blog where it&#8217;s now safe.<\/p>\n<p>Hounds with other tips on\u00a0<a href=\"https:\/\/publicityhound.com\/blog\/family-relationship-experts-need-tips-for-promoting-free-ebook\" target=\"_blank\" rel=\"noopener\">how to promote your ebook<\/a> can post them<br \/> to my regular blog. What are some ways that Rosemary and<br \/> Phyllis can tie into breaking news events?<\/p>\n<p>=====================================<br \/> 6. Hound Joke of the Week<br \/> =====================================<\/p>\n<p>Dogs are better than kids. They eat less, don&#8217;t ask for money all<br \/> the time, are trained, usually come when called, never drive your<br \/> car, don&#8217;t hang out with drug-using friends, don&#8217;t smoke or<br \/> drink, don&#8217;t worry about whether they have the latest fashions,<br \/> don&#8217;t wear your clothes and don&#8217;t need a gazillion dollars for<br \/> college.<\/p>\n<p>====================================<br \/> 7. And at My Blogs &amp; Mobile Site&#8230;<br \/> ====================================<\/p>\n<p>Consider retweeting:<\/p>\n<p><a href=\"https:\/\/publicityhound.com\/blog\/new-to-publicity-heres-a-free-6-part-email-course\" target=\"_blank\" rel=\"noopener\">New to publicity? Here&#8217;s a free 6-part email course<\/a><\/p>\n<p><a href=\"https:\/\/publicityhound.com\/blog\/online-visibility-13-ways-to-build-a-following\" target=\"_blank\" rel=\"noopener\">Online visibility: 13 ways to build a following<\/a><\/p>\n<p><a href=\"https:\/\/publicityhound.com\/blog\/2-ways-to-use-controversy-at-your-blog-and-in-a-poll\" target=\"_blank\" rel=\"noopener\">2 ways to use controversy: At your blog and in a poll<\/a><\/p>\n<p><a href=\"https:\/\/publicityhound.com\/blog\/need-an-expert-look-at-one-of-the-article-directory-sites\" target=\"_blank\" rel=\"noopener\">Need an expert? Look at one of the article directory sites<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Publicity Hound&#8217;s Tips of the Week Issue #508 June 8, 2010 Publisher: Joan Stewart ========================================== &#8220;Tips, Tricks and Tools for Free Publicity&#8221; =================================== In This Issue =================================== 1. How to Catch CNN&#8217;s Attention 2. Add Facebook&#8217;s &#8216;Like&#8217; Button 3. Still Not Done Writing Your Book? 4. Promoting a Course for Execs 5. Help This\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/how-to-catch-cnns-attention\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":3,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[3,16,19,7],"class_list":{"0":"post-509","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-book-promotion","8":"tag-facebook","9":"tag-pitching-to-reporters","10":"tag-tv-publicity","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=509"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/509\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}