{"id":5040,"date":"2009-11-21T18:15:51","date_gmt":"2009-11-21T18:15:51","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=5040"},"modified":"2025-06-05T14:28:16","modified_gmt":"2025-06-05T14:28:16","slug":"13-ways-to-use-royalty-free-stock-images-in-a-pr-campaign","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/13-ways-to-use-royalty-free-stock-images-in-a-pr-campaign\/","title":{"rendered":"13 ways to use royalty-free stock images in a PR campaign"},"content":{"rendered":"

\"sunflowers\"If you can’t afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign.<\/p>\n

Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own.\u00a0Royalty-free means\u00a0you can use the downloaded images forever and not have to worry about infringement issues.<\/p>\n

Shutterstock<\/a> has given me a complimentary subscription so I can try their service, and their photos come in handy at this blog. They’ve helped me compile\u00a0this list of 13\u00a0ways you can use\u00a0stock image photos in a PR campaign.<\/p>\n

    \n
  1. Blogs.<\/strong> Many bloggers are missing the opportunity to dress up their posts and make their blogs more attractive. Regardless of what topic I write about, I can usually find a stock image to accompany it. \u00a0
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  2. Ezines and print newsletters.\u00a0<\/strong>Stock photos and illustrations can enhance articles in company newsletters and ezines.\u00a0Now that so many ezine publishers produce HTML newsletters,\u00a0stock images\u00a0come in handy.
    \n\u00a0\u00a0\u00a0\u00a0 \u00a0<\/li>\n
  3. Press releases.<\/strong> Most press release distribution services allow\u00a0customers to upload several images at no extra charge. If the headline doesn’t call attention to your release, the stock photo just might.\u00a0Adding editorial stock images\u00a0of\u00a0premier events such as concerts or\u00a0sports competitions can add weight and influence to a related press release, blog post or ezine article.
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  4. Presentations.<\/strong> Whether you’re submitting a proposal for a client, or you’re a speaker who’s presenting to an audience,\u00a0compelling stock images used to illustrate business presentations can help capture the attention of your audience.\u00a0Highlight key points with photos and illustrations in PowerPoint.\u00a0
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  5. Reports.<\/strong> Stock photos are a great way to add excitement to client reports and reinforce your accomplishments.
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  6. White Papers.<\/strong> White Papers often\u00a0cry out for colorful stock imagery to break up text and hold readers\u2019 attention.\u00a0
    \n\u00a0\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  7. Media kits.<\/strong> Including stock photos and illustrations when designing a media kit or media kit inserts to add\u00a0extra visual appeal.\u00a0
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  8. Event invitations and posters.<\/strong> Stock photos and illustrations allow\u00a0PR professionals to create attractive event invitations. Stock images can also help create just the right mood\u00a0for the event itself. Simply enlarge\u00a0them to poster size and place them throughout the event location.\u00a0\u00a0
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  9. Social media.<\/strong> Use them to\u00a0enliven your\u00a0your social media presence on sites such as Facebook, Twitter (Twitpic), Wikipedia, and more.\u00a0\u00a0
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  10. Search engine optimization.<\/strong> By properly tagging a stock image within a release, blog or website, you can raise your site’s rankings. PR clients will appreciate the\u00a0added value as well as your SEO savvy.
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  11. Your own\u00a0website.<\/strong> Stock photos and illustrations are a great way to demonstrate creative flair and generate\u00a0interest in your website, or your PR client’s.
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  12. Advertising.<\/strong>\u00a0 If you’re buying an ad, a good stock photo can come in handy.
    \n\u00a0\u00a0\u00a0\u00a0 <\/li>\n
  13. For the media.<\/strong> Offer stock photos to journalists if they’re coving a story about you, and the photos are a good tie-in. Sure, \u00a0the media have access to their own stock photos, but Rule #1 when working with the media is “Be helpful.”\u00a0<\/li>\n<\/ol>\n

    My ebook How to Use Photos & Graphics in Your Publicity Campaign <\/a>offers thousands of helpful tips on how to\u00a0\u00a0incorporate images into your publicity efforts.\u00a0\u00a0<\/p>\n


    <\/p>\n","protected":false},"excerpt":{"rendered":"

    If you can’t afford your own photographer, or you take lousy photos, or you hate creating graphics, use a stock photo service to enhance everything from press releases to media kits in a PR campaign. Royalty-free stock images can save you a lot of time and money trying to generate graphics on your own.\u00a0Royalty-free means\u00a0you\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":10,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[629,81,619],"class_list":{"0":"post-5040","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-advertising","8":"tag-ezines","9":"tag-photos-graphics","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=5040"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5040\/revisions"}],"predecessor-version":[{"id":42011,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/5040\/revisions\/42011"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=5040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=5040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=5040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}