{"id":504,"date":"2010-06-01T21:11:34","date_gmt":"2010-06-02T02:11:34","guid":{"rendered":"http:\/\/www.publicityarticles.net\/?p=504"},"modified":"2025-11-10T16:31:15","modified_gmt":"2025-11-10T16:31:15","slug":"bps-fake-twitter-account","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/tips-of-the-week\/bps-fake-twitter-account\/","title":{"rendered":"BP’s Fake Twitter Account"},"content":{"rendered":"

The Publicity Hound’s
\nTips of the Week
\nIssue #507 June 1, 2010
\nPublisher: Joan Stewart
\nmailto:JStewart@PublicityHound.com<\/a>
\nhttp:\/\/publicityhound.com\/<\/a>
\nhttp:\/\/www.publicityhound.mobi\/<\/a>
\nhttp:\/\/www.publicityhound.net\/<\/a> (Blog)
\nhttp:\/\/www.publicityarticles.net\/ (Ezine Archives)<\/p>\n

==========================================<\/p>\n

“Tips, Tricks and Tools for Free Publicity”<\/p>\n

Receive this ezine direct to your desktop
\nhttp:\/\/www.publicityarticles.net\/feed\/rss\/<\/p>\n

===================================
\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In This Issue
\n===================================<\/p>\n

1. BP’s Fake Twitter Account<\/p>\n

2. Publicize Your Social Media Successes<\/p>\n

3. Cosmo’s Racy Headlines<\/p>\n

4. Promoting Novelty Soaps<\/p>\n

5. Help This Hound<\/p>\n

6. Hound Joke of the Week<\/p>\n

7. And at My Blogs & Mobile Site…<\/p>\n

====================================
\n1. BP’s Fake Twitter Account
\n====================================<\/p>\n

Here’s a tweet posted this morning from the Twitter account known
\nas @BPGlobalPR:<\/p>\n

“Best part of the BP Memorial Day Picnic? The custom made oily
\ndunk tank! So far we’ve dunked 4 ducks, a dolphin, 2 otters and
\n@bpTerry!”<\/p>\n

That’s just one of a steady stream of sarcastic tweets at a fake
\nBP PR account on Twitter that, as of this morning, has attracted
\nmore than 97,000 followers at http:\/\/Twitter.com\/BPGlobalPR<\/a><\/p>\n

It’s also one more episode in the PR nightmare tied to the Gulf
\noil spill.<\/p>\n

What I find most bizarre is that Twitter hasn’t removed it and a
\nBP spokesperson says people have a right to lash out against the
\ncompany there.<\/p>\n

Should BP fight to encourage Twitter to remove the fake account?
\nGo to my blog to see what I think, and then tell me if you think
\nI’m wrong. Go to
\nhttp:\/\/publicityhound.net\/should-bp-pressure-twitter-to-remove-
\nthe-fake-feed\/<\/p>\n

======================================
\n2. Publicize Your Social Media Successes
\n======================================<\/p>\n

If you’re participating in social media and you’re seeing a
\nreturn on investment, use your success stories to generate
\npublicity.<\/p>\n

Kim Duke, aka The Sales Diva, got a $7,000 keynote as a result of
\nTwitter.<\/p>\n

Blogger Patsi Krakoff was surprised when a $600 project came her
\nway simply because somebody retweeted one of her tweets.<\/p>\n

Freelance writer Angie Mangino got a $900 freelance writing
\nproject only two weeks after she joined LinkedIn and signed up
\nfor a group devoted to writers, publishers and authors. That’s
\nwhere she found the query from a publishing company that needed a
\nfreelancer for a fast turn-around project.<\/p>\n

Pitch success stories like these to your local TV stations,
\nnewspapers, trade publications, industry newsletters and
\nbloggers. Turn them into items for your own newsletter, blog and
\npodcast.<\/p>\n

If you’re not seeing social media ROI, you’re a great candidate
\nfor the Social Media Fast-track Program that my business partner,
\nJeanne Hurlbert, PhD and I will be teaching. Read about what
\nyou’ll be able to do by the time you’re done with the program:
\nhttp:\/\/www.MySocialMediaRx.com\/fast-track.htm<\/a><\/p>\n

=====================================
\n3. Cosmo’s Racy Headlines
\n=====================================<\/p>\n

Admit it.<\/p>\n

You read the covers of those racy magazines when you’re waiting
\nin line at the supermarket check-out.<\/p>\n

I do.<\/p>\n

But not because I’m interested in the articles. I’m looking for
\nenticing headlines I can steal. When I see a headline I love,
\nI’ll remove one or two words in Cosmo’s headline and substitute
\none or two of my own.<\/p>\n

The very best magazine for this little exercise is, without a
\ndoubt, Cosmopolitan, which you can find at
\nhttp:\/\/www.magazines.com\/<\/a> Let’s say you’re a financial planner.
\nHere’s how you can steal a Cosmo headline and turn it into your
\nown.<\/p>\n

Their headline: “Hot, healthy women share: The best thing I ever
\ndid for my body”<\/p>\n

Your headline: “Smart, savvy financial advisors share: The best
\nthing you can do to save for retirement”<\/p>\n

I shared dozens more tips like that during the webinar “How to
\nREALLY Use Publicity as an Online Marketing Channel and ZIG When
\nEveryone Else is ZAGGING.” Regardless of what you’re selling,
\nyou’ll trounce the competition when you start adopting killer
\nstrategies that few other Publicity Hounds are using. Read more
\nabout it at http:\/\/publicityhound.com\/onlinepublicitytips.htm<\/a><\/p>\n

=====================================
\n4. Promoting Novelty Soaps
\n=====================================<\/p>\n

This week, seven Publicity Hounds have tips for Cindy Tollen of
\nEl Paso, Texas. She has created an array of novelty soaps that
\nresemble pies and pastry, and she needs advice on how to market
\nthem on a limited budget.<\/p>\n

From Laura Rolands:<\/p>\n

“I think you could reach a large number of customers through
\nTwitter. The key is to build relationships first on Twitter, and
\nyour followers will help you build sales. I recommend following
\n@TimeOutMom and @MomBizCoach. I would also recommend
\nparticipating in a weekly Twitter chat called #gno.”<\/p>\n

From Karen Rosenzweig:<\/p>\n

“You could have a lot of fun, and gain a ton of visibility, with
\na Twitter contest. You create a short tweet asking people to
\nfollow you AND retweet the message to be entered for a chance to
\nwin one of your products. Let them know that everyone who follows
\nyou by 6 p.m. that day will be entered in a drawing for one free
\nproduct. Then when you draw the winner, you can tweet that too,
\ngetting additional visibility.\u00a0 And if it goes well, repeat that
\nonce a week or so, until you have a robust group of followers.
\nIt’s a fun product and you’ll have a great time getting the word
\nout!”<\/p>\n

From Sharon Z:<\/p>\n

“Seems like a natural cross-marketing opportunity with event
\nplanners (think bridal and baby showers), women’s organizations
\nand florists. The fact that these items are so unique and
\nreasonably priced makes them a great giveaway item.”<\/p>\n

The Publicity Hound says:<\/p>\n

I can picture your lemon meringue pie soaps as favors at a
\nnational convention of bakers.<\/p>\n

Read all the responses to this week\u2019s \u201cHelp This Hound” question
\nat
\nhttp:\/\/publicityhound.net\/creator-of-novelty-soaps-needs-social-
\nmedia-marketing-advice\/<\/p>\n

Send your own Help this Hound question to:
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state.<\/p>\n

======================================
\n5. Help This Hound
\n======================================<\/p>\n

Anne Graham of Vancouver, British Columbia writes:<\/p>\n

“I’ve developed a great toolkit for business leaders, with 33
\nspecific techniques they can use to lead their firms out of the
\nrecession. It’s called ‘Recession Proof and Recovery Ready: The
\n91 Day Business Tune-up Toolkit.’<\/p>\n

“It’s a 314-page physical product, stuffed full of every
\ninstruction, checklist, etc. that they’ll need to understand and
\nimplement each of the 33 ideas. It’s designed to be implemented
\nby a small team, so the product is actually a set of 10 binders
\n(one for each team member), plus a DVD virtual seminar.<\/p>\n

“I’m about to do a launch with a wonderful Online Launch Manager
\nhandling my tweets, blogs, Facebook, LinkedIn, SEO, article
\nmarketing, the whole nine yards. But I’d love to hear some
\ncreative ideas from fellow Hounds on how THEY would reach an
\naudience of motivated business leaders in their city or town. I
\nhave a compelling free ebook called Powerful Pricing Strategies:
\n10 High Impact, Low Risk Ways to Increase Prices…Even During
\nthe Recession, Even Before the Recovery, at
\nhttp:\/\/www.recessionproofandrecoveryready.com\/. It’s available to
\nhounds and those motivated business leaders I’m looking for. All
\nI need now is a stampede of traffic!<\/p>\n

“Can your Hounds help?”<\/p>\n

The Publicity Hound says:<\/p>\n

The topic of how to raise prices during a recession is fabulous.
\nLet’s put my Hounds to work figuring out how to leverage it. If
\nyou have a great idea for Anne, post it to my blog at
\nhttp:\/\/publicityhound.net\/consultant-needs-help-launching-new-
\nproduct-for-business-leaders\/<\/p>\n

=====================================
\n6. Hound Video Joke of the Week
\n=====================================<\/p>\n

“Scratch a dog and you’ll find a permanent job.”\u00a0 – Franklin P.
\nJones<\/p>\n

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n

BONUS: Buy the ebook and you also get a compilation of the 50
\nbest websites for dog humor.<\/p>\n

http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n

====================================
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n

Consider retweeting:<\/p>\n

Should BP pressure Twitter to remove the fake feed?
\nhttp:\/\/publicityhound.net\/should-bp-pressure-twitter-to-remove-
\nthe-fake-feed\/<\/p>\n

How a guest blogger pitched me and made me say “yes”
\nhttp:\/\/publicityhound.net\/how-a-guest-blogger-pitched-me-and-
\nmade-me-say-yes\/<\/p>\n

————————————<\/p>\n

Follow me on Twitter:
\nhttp:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n

Join my Facebook Fan Page:
\nhttp:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n

Connect with me on LinkedIn (and tell me how we know each other):
\nhttp:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n

—————————————<\/p>\n

Permission to Reprint:<\/p>\n

You may reprint any items from “The Publicity Hound’s Tips of the
\nWeek” in your print or electronic newsletter. But please include
\nthe following paragraph:<\/p>\n

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
\nfeaturing tips, tricks and tools for generating free publicity.
\nSubscribe at http:\/\/publicityhound.com\/<\/a> and receive by email
\nthe handy cheat sheet “89 Reasons to Send a Press Release.”<\/p>\n

If you like these tips, please pass them on to your friends,
\nclients and colleagues.<\/p>\n

You are receiving this because you signed up for it at The
\nPublicity Hound website or you told me you want to subscribe.<\/p>\n

Privacy Statement:<\/p>\n

The Publicity Hound respects your privacy and has a strict anti-
\nspam policy at http:\/\/publicityhound.com\/privacypolicy.htm<\/a><\/p>\n

================================================
\nJoan Stewart
\na.k.a. The Publicity Hound
\n3434 County KK
\nPort Washington, WI 53074
\nU.S.
\nPhone: 262-284-7451
\nFax: 262-284-1737<\/p>\n","protected":false},"excerpt":{"rendered":"

The Publicity Hound’s Tips of the Week Issue #507 June 1, 2010 Publisher: Joan Stewart mailto:JStewart@PublicityHound.com http:\/\/publicityhound.com\/ http:\/\/www.publicityhound.mobi\/ http:\/\/www.publicityhound.net\/ (Blog) http:\/\/www.publicityarticles.net\/ (Ezine Archives) ========================================== “Tips, Tricks and Tools for Free Publicity” Receive this ezine direct to your desktop http:\/\/www.publicityarticles.net\/feed\/rss\/ =================================== \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 In This Issue =================================== 1. BP’s Fake Twitter Account 2. Publicize Your Social Media\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,90,19,45,23,13,9,27,14,10],"class_list":{"0":"post-504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-internet-marketing","9":"tag-pitching-to-reporters","10":"tag-pr","11":"tag-press-release-distribution-services","12":"tag-press-releases","13":"tag-publicity-for-niche-markets","14":"tag-social-media","15":"tag-social-networking","16":"tag-twitter","17":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=504"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/504\/revisions"}],"predecessor-version":[{"id":43210,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/504\/revisions\/43210"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}