The Publicity Hound’s
\nTips of the Week
\nIssue #506 May 26, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Your Press Release on Steroids<\/p>\n
2. Newbies: Free Social Media Webinar<\/p>\n
3. Use Blog Sub-heads<\/p>\n
4. Advertise in This Ezine<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
====================================
\n1. Your Press Release on Steroids
\n====================================<\/p>\n
In the old days, sending a press release was always a crap shoot.<\/p>\n
You wrote it, sent it, or distributed it through one of the
\nonline press release distribution services, and then you waited.<\/p>\n
You never knew who might pick it up and reprint it.<\/p>\n
Today, if you distribute it through PR Newswire, you are
\nvirtually guaranteed that the release will show up on more than
\n50 influential, high-traffic websites including Forbes.com,
\nHoover.com, Reuters.com, and dozens of sites for local business
\njournals.<\/p>\n
The big payoff isn’t that people will necessarily see the
\nreleases. It’s that all those inbound links from all those
\ninfluential sites means that Google will view your own site as
\nmore authoritative. The more inbound links to your site from
\nhigh-traffic site, the higher the page rank Google grants to your
\nown website.<\/p>\n
That’s referred to as “Google juice.”<\/p>\n
When my friend Dan Janal told me about his little experiment
\nrecently using one of his own press releases, I couldn’t believe
\nit. But it works, and he wrote a special report about it. Give
\nhim your name and email address and he’ll give you the report.<\/p>\n
Go to http:\/\/www.prleadsplus.com\/publicityhoundpr\/<\/a> If you are ====================================== Too embarrassed to admit you still don’t understand social media?<\/p>\n Or frustrated that you’ve been tinkering with Twitter and Jeanne Hurlbert, my business partner and co-creator of Social If you have social media questions, join us for a free webinar at Register here: Facebook Update: Last week, I explained why I’m not joining other ===================================== When you write a long blog post, do you break it up with sub- BL Ochman does. Here’s a perfect example of how she made a post They break up the gray. They state her opinion. They flag readers BL is a prolific blogger, frequent Twitterer and she does it all ===================================== I’ve been publishing a free weekly ezine for almost 10 years and But when I offered you the option of an HTML format several weeks If you offer a product or service for people who self-promote, or ====================================== Cindy Tollen of El Paso, Texas writes:<\/p>\n “I am a one woman shop at http:\/\/www.sudznbubbles.com\/<\/a> and I sell “I need tips on how to market my products with a limited budget “I have a Facebook Fan Page but few fans. I blog, but can’t “Can your Hounds offer some smart marketing tips, tools or The Publicity Hound says:<\/p>\n Cindy, you have such a fun product that I can hardly wait to see In the meantime, take advantage of the free webinar I’m hosting Register here: ===================================== Thanks to Christine Buffaloe, my virtual assistant from Serenity http:\/\/www.youtube.com\/watch?v=HaAVZ2yXDBo<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ==================================== Consider retweeting:<\/p>\n Oprah looks for the next big TV star–Is it you? How freelancers can use Twitter to find journalists, sources ‘The Publicity Hound’s Tips of the Week’ now accepts ads ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #506 May 26, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Your Press Release on Steroids 2. Newbies: Free Social Media Webinar 3. Use Blog Sub-heads 4. Advertise in This Ezine 5. Help This Hound 6. Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,23,13,9,5,27,14],"class_list":{"0":"post-500","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-press-release-distribution-services","9":"tag-press-releases","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"tag-social-media","13":"tag-social-networking","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=500"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/500\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nbuying distribution from a major press release distribution
\nservice, you might want to check out Dan’s pricing. He buys in
\nbulk so he might be able to offer the same quality service with
\nbetter prices.<\/p>\n
\n2. Newbies: Free Social Media Webinar
\n======================================<\/p>\n
\nFacebook for several months and don’t know what all the fuss is
\nabout? If so, you’re not alone.<\/p>\n
\nMedia Rx, our social media assessment tool, hear from people
\nalmost every day who complain that they can’t get any traction on
\nthese sites, or they don’t know where to begin. (See the Help
\nThis Hound question below.)<\/p>\n
\n2 p.m. Eastern Time on Thursday, May 27. We’re devoting the
\nentire session to a Q&A. If we can’t get to your questions during
\nthe call, we’ll answer them personally by email afterward.
\nPromise.<\/p>\n
\nhttp:\/\/www.siteproweb.com\/mysocialmediasolution-q-a-webinar<\/a><\/p>\n
\nFacebook users who are bailing out of the site because of its
\ngoofy privacy policy. Over the weekend, Facebook CEO Mark
\nZuckerberg admitted the company has made mistakes and said he’ll
\nannounce a new privacy policy this week. Stay tuned.<\/p>\n
\n3. Use Blog Sub-heads
\n=====================================<\/p>\n
\nheads so readers can quickly scan the post, darting from sub-head
\nto sub-head to find what they’re looking for?<\/p>\n
\non the Facebook privacy policy mess I mentioned above very easy
\nto read by using nine sub-heads:
\nhttp:\/\/tinyurl.com\/blogsubheads<\/p>\n
\nto what’s coming next.<\/p>\n
\nwhile juggling a full-time PR job. She was my guest during the
\nteleseminar “How to do Social Networking, Run a Business & Still
\nHave a Life.” Learn more about it at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/socialnetworking.htm<\/a><\/p>\n
\n4. Advertise in This Ezine
\n=====================================<\/p>\n
\nnever accepted ads because they always seemed more appropriate
\nfor HTML newsletters.<\/p>\n
\nago, Publicity Hounds started asking if they could buy ads.<\/p>\n
\nfor the PR community, go to my blog and read more about how to
\nget your message in front of my readers:
\nhttp:\/\/publicityhound.net\/the-publicity-hounds-tips-of-the-week-
\nnow-accepts-ads\/<\/p>\n
\n5. Help This Hound
\n======================================<\/p>\n
\ncustom and novelty glycerin soap products, bath salts, body
\nbutter and lip balm—some of it around a food theme. You can buy
\na soap that looks like a piece of luscious peach pie, a cupcake
\nor a cherry tart, for example.<\/p>\n
\nand little time. I sold my products in stores until the recession
\nhit, now I sell mostly online or at trade shows. I need to know
\nthe best tool for marketing.<\/p>\n
\nremember the last time I wrote something. I’m on Twitter but I
\ndon’t know what to tweet about.<\/p>\n
\nstrategies that will help translate into sales? My target market
\nis upscale women over 30.”<\/p>\n
\nall the clever ideas my Hounds post to my blog at
\nhttp:\/\/publicityhound.net\/creator-of-novelty-soaps-needs-social-
\nmedia-marketing-advice\/<\/p>\n
\non Thursday with my business partner, Jeanne Hurlbert. We’ll
\nanswer all your questions about social media, including what to
\ntalk about, and how to drive lots of women in your target
\naudience to your Facebook Fan Page.<\/p>\n
\nhttp:\/\/www.siteproweb.com\/mysocialmediasolution-q-a-webinar
\n<\/a><\/p>\n
\n6. Hound Video Joke of the Week
\n=====================================<\/p>\n
\nVirtual Assistant Services, for this video of “Breakfast at
\nGinger’s.” Watch as Ginger, a lab, peels a banana:<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/oprah-looks-for-the-next-big-tv-star-
\nis-it-you\/<\/p>\n
\nhttp:\/\/publicityhound.net\/how-freelancers-can-use-twitter-to-
\nfind-journalists-sources<\/p>\n
\nhttp:\/\/publicityhound.net\/the-publicity-hounds-tips-of-the-week-
\nnow-accepts-ads\/<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"