![\"confused2\"](\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/10\/confused21.jpg\" "\\"confused2\\"")
The next time you write\u00a0\u00a0a press release, don’t let youself lapse into gobbledygook.<\/p>\nThe next time you write\u00a0\u00a0a press release, don’t let youself lapse into gobbledygook.<\/p>\n
They’re\u00a0annoying, overused words\u00a0most\u00a0people wouldn’t use when they talk, but\u00a0they don’t hesitate to use them when they write because buzzwords make their\u00a0releases sound\u00a0“important.”<\/p>\n
I’ve written before about\u00a0aggravating words in press releases.<\/a>\u00a0In this week’s\u00a0Daily Dog newsletter published by Bulldog Reporter<\/a>, \u00a0Ken Makovsky comments\u00a0on the most annoying, overused words in the workplace.\u00a0When I saw the list of words—leverage, interface, viral, cutting age—I couldn’t help but think that the list is identical to words that should be banned from press releases.<\/p>\n If you think I’m exaggerating, just hop on over to PRWeb <\/a>and glance through some of the\u00a0press releases that were posted today. (The worst examples are those from technology companies.)<\/p>\n Instead of relying on buyzzwords, pay more attention to keywords.\u00a0That is, words and phrases that people type into the search engines when they’re looking for information.\u00a0Press release specialist Janet Thaeler gave dozens of\u00a0kick-butt tips when she was my guest expert on Wednesday during the teleseminar on\u00a0“How to Use Keywords, the ‘Magic Magnets’ That Pull\u00a0Consumers & Journalists to Your Press Releases.”\u00a0\u00a0<\/a><\/p>\n Here are four tips from that call:<\/p>\n Using keywords in press releases might feel strange at first because we’ve all been taught to concentrate on things like the headline, a great “hook” in the first paragraph and powerful quotes within the release. But the more you practice using keywords, the easier it becomes. And the more skilled you become at using keywords, the easier it is for people to find your release.<\/p>\n The next time you write\u00a0\u00a0a press release, don’t let youself lapse into gobbledygook. They’re\u00a0annoying, overused words\u00a0most\u00a0people wouldn’t use when they talk, but\u00a0they don’t hesitate to use them when they write because buzzwords make their\u00a0releases sound\u00a0“important.” I’ve written before about\u00a0aggravating words in press releases.\u00a0In this week’s\u00a0Daily Dog newsletter published by Bulldog Reporter, \u00a0Ken Makovsky comments\u00a0on the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":7,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[229],"class_list":{"0":"post-4921","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-seo","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=4921"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4921\/revisions"}],"predecessor-version":[{"id":42022,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4921\/revisions\/42022"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=4921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=4921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=4921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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