The Publicity Hound’s
\nTips of the Week
\nIssue #504 May 11, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. No More ‘Spray and Pray’<\/p>\n
2. Why You Need a .info Website<\/p>\n
3. 100 Retweet Targets<\/p>\n
4. Associated Press Stylebook<\/p>\n
5. Promoting an Ebook<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs & Mobile Site…<\/p>\n
====================================
\n1. No More ‘Spray and Pray’
\n====================================<\/p>\n
When you have something to promote, do you spray the landscape
\nwith press releases and then, pray that someone pays attention?<\/p>\n
That’s what most people do because it’s easy.<\/p>\n
But the “spray and pray” technique seldom works. When you send a
\npress release or pitch to a journalist or blogger, your goal
\nshould be to make the recipient read it and say, “this is PERFECT
\nfor my audience.”<\/p>\n
That might mean writing different versions of the same press
\nrelease. It definitely means crafting customized pitches for all
\nyour targeted media. And really smart Publicity Hounds take the
\nextra step of researching journalists and bloggers BEFORE they
\npitch.<\/p>\n
Time consuming? Yes.<\/p>\n
Effective? Very.<\/p>\n
I’ll share lots of smart strategies for researching journalists
\nand supercharging your online PR efforts when I present the 90-
\nminute webinar, “How to REALLY Use Publicity as an Online
\nMarketing Channel and ZIG When Everyone Else is ZAGGING,” from
\n1:30 to 3 p.m. Eastern on Wednesday, May 19. This session is
\nperfect for beginner and intermediate self-promoters. I presented
\nit a few weeks ago to Stompernet, the association of Internet
\nmarketers, to rave reviews. Come with your questions and I’ll
\nanswer them all, either during or after the call.<\/p>\n
I’ll also explain the missing link–how to create relationships
\nwith journalists and bloggers–and share my favorite free tools
\nthat help you save time. The session will be recorded, and you
\ncan watch the video replay after the call.<\/p>\n
Register at http:\/\/snipurl.com\/onlinepublicitytips<\/p>\n
====================================
\n2. Why You Need a .info Website
\n====================================<\/p>\n
If you’re creating a mobile website with a .mobi extension, like
\nPublicityHound.mobi, don’t forget to create your .info site.<\/p>\n
It’s impossible to know where people are when they’re looking for
\nyour website. Are they in front of their computers or on their
\nmobile phones? If it’s the latter, you don’t want to force them
\nto navigate your clunky PC site on a teeny-tiny screen.<\/p>\n
I send them to http:\/\/www.PublicityHound.info<\/a>\u00a0 When visitors Use your .info URL at social media sites, where 60 percent of all ===================================== If you’re looking for great content to retweet, and you want They did a little research and chose the top 10 Twitterers in 10 “This list is in no way scientific and it is not all based on the Follow me on twitter at @PublicityHound.<\/p>\n If you’re twittering and not seeing a return on your investment ===================================== When you’re writing an article, press release, material for your The AP Stylebook and Briefing on Media Law, a spiral-bound style Major style change: The new edition now says the correct style is Let me critique all your articles, press releases, blog posts, ====================================== This week, three Publicity Hounds have tips for Katie Schwartz of From Doug Smith:<\/p>\n “The American School Counselor Association has about 20,000 From Sue Rogers:<\/p>\n “Start with K-12 counselors and parents and get the students From The Publicity Hound:<\/p>\n I blogged about “26 ways to promote an ebook” at Read all the responses to this week’s “Help This Hound” question Send your own question to: ===================================== An airline customer service agent got a call from a woman who He told her the dog would be welcome, as long as she paid a $50 “I’ll never be able to teach him all that by tomorrow,” she said, DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ==================================== Consider retweeting:<\/p>\n Syndicated columnists need sources; you can be one ————————————<\/p>\n Follow me on Twitter: Join my Facebook Fan Page: Connect with me on LinkedIn (and tell me how we know each other): ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #504 May 11, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. No More ‘Spray and Pray’ 2. Why You Need a .info Website 3. 100 Retweet Targets 4. Associated Press Stylebook 5. Promoting an Ebook 6. Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,56,13,9,5,14,10],"class_list":{"0":"post-487","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-how-to-get-free-publicity","9":"tag-press-releases","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"tag-social-networking","13":"tag-twitter","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=487"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/487\/revisions"}],"predecessor-version":[{"id":43208,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/487\/revisions\/43208"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\narrive, they can click on “My PC Site” at
\nhttp:\/\/publicityhound.com<\/a> or “My Mobile Site” at
\nhttp:\/\/www.PublicityHound.mobi<\/p>\n
\nactivities are conducted on mobile phones. Also print it on
\nsigns, receipts, packaging, advertising, stationery and your
\nbusiness cards.<\/p>\n
\n3. 100 Retweet Targets
\n=====================================<\/p>\n
\nothers to retweet your own content, check out this list of “100
\nRetweet Targets for Web Professionals,” courtesy of Website
\nMagazine: http:\/\/snipurl.com\/100retweettargets<\/p>\n
\nweb-related categories, including PR (I’m on the list).<\/p>\n
\naccount’s number of Twitter followers,” the magazine says. “In
\nsome cases, the account’s willingness to retweet has been weighed
\nalong with total followers. We cannot guarantee that each account
\nis an expert in the industry, or that they will follow you back–
\nsome will, but some will not. However, even if they don’t follow
\nyou, consider an occasional “@” tweet to get their attention.
\nJust make sure it’s a quality update that is relevant to their
\ninterests.”<\/p>\n
\nof time, check out “How to Use Twitter to Amass an Army of
\nFollowers, Customers & Valuable Contacts\u2013-and Promote,” a two-
\npart teleseminar series I hosted with Twitter expert Warren
\nWhitlock, at
\nhttp:\/\/publicityhound.com\/publicity-products\/marketing-
\ntapes\/twitter.htm<\/a><\/p>\n
\n4. Associated Press Stylebook
\n=====================================<\/p>\n
\nonline media room, your bio, or even a blog post, be sure to have
\nthe Associated Press Stylebook close at hand.<\/p>\n
\nmanual produced by the world’s leading news agency, is an
\nessential handbook for all writers, editors, students and public
\nrelations specialists. It provides fundamental guidelines on
\nspelling, grammar, punctuation and usage, with special sections
\non reporting, business and sports. The 2010 edition is expected
\nto be available in the next few weeks. Go to
\nhttp:\/\/www.apstylebook.com<\/a><\/p>\n
\nwebsite, not Web site.<\/p>\n
\nbios and materials in your online pressroom. When you join my
\nmentor program, I serve as your personal writing coach. See if
\nyou’re a good candidate, and read what others have to say about
\nthe program at
\nhttp:\/\/publicityhound.com\/mentorprogram\/intro.html<\/a><\/p>\n
\n5. Promoting an Ebook
\n======================================<\/p>\n
\nChattanooga, TN. She wants to know how to promote an ebook for
\nparents of students about to enter college. It’s called the
\nPortable Parent and includes advice the students need on life
\nskills such as time and money management.<\/p>\n
\nmembers. You might promote your ebook through their bookstore or
\ncontact some of their members to review it so that you can use
\nthe comments as a testimonial.”<\/p>\n
\nprepared beforehand. Once they start college, there’s too much
\nother information they’re trying to retain, and trying to get
\nadjusted to the new surroundings is overwhelming.”<\/p>\n
\nhttp:\/\/publicityhound.net\/promote-an-ebook-26-ways\/<\/p>\n
\nat
\nhttp:\/\/publicityhound.net\/wanted-tips-to-publicize-ebook-for-
\ncollege-students\/<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state.<\/p>\n
\n6. Hound Joke of the Week
\n=====================================<\/p>\n
\nwanted to know if she could take her dog on board.<\/p>\n
\ncharge and provided her own kennel. He also explained that the
\nkennel needed to be large enough for the dog to stand up, sit
\ndown, turn around and roll over.<\/p>\n
\nand hung up.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\nhttp:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n7. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nhttp:\/\/publicityhound.net\/syndicated-columnists-need-sources-you-
\ncan-be-one\/<\/p>\n
\nhttp:\/\/www.twitter.com\/PublicityHound<\/a><\/p>\n
\nhttp:\/\/www.facebook.com\/publicitytips<\/a><\/p>\n
\nhttp:\/\/www.linkedin.com\/in\/publicityhound<\/a><\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"