{"id":484,"date":"2006-02-02T22:33:54","date_gmt":"2006-02-02T22:33:54","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=484"},"modified":"2025-06-12T17:49:40","modified_gmt":"2025-06-12T17:49:40","slug":"firm-absent-from-small-pr-firm-of-the-year-list-fights-back-with-letter-to-the-editor","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/firm-absent-from-small-pr-firm-of-the-year-list-fights-back-with-letter-to-the-editor\/","title":{"rendered":"Firm absent from ‘Small PR Firm of the Year’ list fights back with letter to the editor"},"content":{"rendered":"

I posted an item<\/a> earlier this week about how to fight bias in the media, and\u00a0one of my tips was to write a letter to the editor of publications you think have treated you unfairly.<\/p>\n

This\u00a0morning, I came\u00a0across a perfect example while reading\u00a0the Jan. 30 issue of PR Week<\/a>.<\/p>\n

Ronn Torossian, president and CEO of 5W Public Relations<\/a>, was miffed that the magazine didn’t include his firm in its shortlist <\/a>of “Small PR Firm of the Year.”<\/p>\n

So he wrote a letter to the editor ticking off all the reasons his firm should have been chosen:<\/p>\n

—For the second\u00a0year in a row, it was the fastest growing PR firm in the country, and it is willing to open its books and compare its numbers against those of any other PR firm.<\/p>\n

—It has one of\u00a0the lowest employee turnover rates in the United States.<\/p>\n

—It was featured in a two-page story in the Sunday New York Times last year in which Torossian was referred to as “the consummate hard-driving, scrappy New York publicist.”\u00a0\u00a0\u00a0<\/p>\n

—It has won 87 percent of its new-business pitches.<\/p>\n

—It has a more racially and ethnically diverse staff than other firms.<\/p>\n

And finally, “The exact reason we experience such success is why the judges wouldn’t vote for us—we are threatening to them because we are providing more for our clients.”<\/p>\n

Sour grapes? Not as far as The Publicity Hound is concerned. Toroissian got 13 inches of type in PR Week versus the other firms, whose names were mentioned in teeny-tiny print at the bottom of the list.\u00a0<\/p>\n

Letters like these can often get generate more exposure and get your message across far better than being named as one of the finalists on a “best of” list.<\/p>\n

Way to go, Ronn. \u00a0\u00a0<\/p>\n

\u00a0<\/p>\n

\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

I posted an item earlier this week about how to fight bias in the media, and\u00a0one of my tips was to write a letter to the editor of publications you think have treated you unfairly. This\u00a0morning, I came\u00a0across a perfect example while reading\u00a0the Jan. 30 issue of PR Week. Ronn Torossian, president and CEO of\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[610,604],"class_list":{"0":"post-484","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-publicist","8":"tag-writing-articles","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=484"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/484\/revisions"}],"predecessor-version":[{"id":41726,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/484\/revisions\/41726"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}