The Publicity Hound’s
\nTips of the Week
\nIssue #503 May 4, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. 5 Facebook Security Dangers<\/p>\n
2. Press Release & Pitching Problems<\/p>\n
3. State of the Plate Survey<\/p>\n
4. Webinars & Teleseminars<\/p>\n
5. Promoting Job Training<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Quote of the Week<\/p>\n
8. And at My Blogs & Mobile Site…<\/p>\n
====================================
\n1. 5 Facebook Security Dangers
\n====================================<\/p>\n
If you’re on Facebook, LinkedIn or MySpace, Consumer Reports says
\nyou’re putting your security in danger if you do these 5 things:<\/p>\n
–List your correct birthday.<\/p>\n
–Use a weak password.<\/p>\n
–Overlook the control you have in your privacy settings.<\/p>\n
–Post a child’s name in a caption.<\/p>\n
–Mention being away from home. I’m astonished at how many people
\ndo this, and about the popularity of FourSquare.com, the hot new
\nsite where you can “check in” with your followers and advertise
\nwhere you are at any second of the day. Connect FourSquare with
\nyour Twitter account, and you could end up on the site
\nPleaseRobMe.com.<\/p>\n
Read about two other social media dangers at the L.A. Times blog And then once you’re safety is assured, follow Christine ==================================== When other pubicity mutts are zigging, Publicity Hounds should be what’s zigging?<\/p>\n –Sending press releases and hoping they will result in major –Pitching blindly, without taking the time to research I’ll be hosting a webinar called “How to REALLY Use Publicity as ===================================== Here’s a rare exception of when a press release results in a huge The headline on the release reads, “Economy Hits Churches at It was taken by Brian Kluth and Christianity Today International. More than 150 media outlets covered the story. You can see the All that, from just one survey.<\/p>\n My business partner, Jeanne Hurlbert, is presenting a free ===================================== Tuesday, May 4:<\/p>\n –“Words That Work in the Press, Politics & Public Relations,” –\u201cHow To Get A Whole Lot More Media Publicity And Exposure And –“Your Cash-Generating Crystal Ball: How to Use Simple Surveys ====================================== This week, eight Publicity Hounds have tips for Deborah Avens of From Doug Smith:<\/p>\n “Networking with some of the organizations serving the D.C. area From Eric Barton:<\/p>\n “With no budget, social media would be great and free. Articles, From Margaret Vos:<\/p>\n “Contact the Junior League. I think they would LOVE to help. The Publicity Hound says:<\/p>\n Read all the responses to this week’s “Help This Hound” question Send your own question to: ===================================== Katie Schwartz Chattanooga, TN, asks:<\/p>\n “What are some ways to reach education reporters, or parents of “I have written an ebook called Portable Parent at The Publicity Hound says:<\/p>\n Back-to-school sections, which magazines and newspapers print in Hounds with other ideas can post them to my blog at ===================================== Thanks to Publicity Hound Michael Acklam for this one:<\/p>\n “We give dogs time we can spare, space we can spare and love we DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ==================================== Consider retweeting by coping these headlines and links into Do you say ‘I love you’ to your pet? Guess how many owners do? Speakers: 7 ways to use text messages to wow audiences ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #503 May 4, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. 5 Facebook Security Dangers 2. Press Release & Pitching Problems 3. State of the Plate Survey 4. Webinars & Teleseminars 5. Promoting Job Training 6. Help\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,16,85,86,87,36,13,9,5,88,84,89],"class_list":{"0":"post-482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-facebook","9":"tag-job-promotion","10":"tag-job-training","11":"tag-online-marketing","12":"tag-pitching-the-media","13":"tag-press-releases","14":"tag-publicity-for-niche-markets","15":"tag-publicity-tips","16":"tag-surveys","17":"tag-teleseminars","18":"tag-webinars","19":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=482"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/482\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nat http:\/\/ow.ly\/1GSty<\/a><\/p>\n
\nBuffaloe’s tips on 11 Ways to Avoid Missed Opportunities on
\nFacebook at http:\/\/budurl.com\/facebookwithchris<\/p>\n
\n2. Press Release & Pitching Problems
\n====================================<\/p>\n
\nzagging.<\/p>\n
\nstories. Too few mutts understand what press releaases can and
\ncannot do. They’re great if you want the search engines to find
\nyou and reach consumers directly. But they seldom generate major
\npublicity.<\/p>\n
\njournalists and bloggers. Letting them know who you are BEFORE
\nyou pitch says, “I care about the topics you cover, and I can
\nhelp you.” that’s o much better than delivering a pitch out of
\nleft field that says, “I don’t know who you are or what you
\ncover, but I’m contacting you anyway.”<\/p>\n
\nan Online Marketing Channel and ZIG When Everyone Else is
\nZAGGING.” It will be from 12:30 to 2 p.m. on Wednsday, May 19,
\nand you can start registering next week. You don’t need to be in
\nfront of a computer to participate. The session will be recorded
\nso you can watch it later.<\/p>\n
\n3. State of the Plate Survey
\n=====================================<\/p>\n
\nstory.<\/p>\n
\nUnprecedented Rate.” The release goes on to say that almost 40
\npercent of churches across the United States saw a decline in
\nchurch giving and offerings last year, according to a survey.<\/p>\n
\nKluth is a former church pastor and best-selling author who now
\nworks as “Generosity Minister at Large” at the First Evangelical
\nFree Church of Colorado Springs. Two large colorful graphs within
\nthe press release show the survey results at a glance, and
\ninclude regional statistics that the media can devour.<\/p>\n
\npress release, the survey results and the array of dozens of
\nmedia logos on Brian’s website at
\nhttp:\/\/www.stateoftheplate.info\/<\/a><\/p>\n
\nwebinar at 2 p.m. Eastern Time today on how surveys can uncover
\ninformation about your customers, your market and other aspects
\nof your business that you could never imagine. You’ll learn how
\nto use surveys to guide you in creating products and services,
\nand spot trends within your industry that can result in fabulous
\npublicity. Register for the webinar at
\nhttp:\/\/snipurl.com\/surveycustomers<\/p>\n
\n4. Webinars & Teleseminars
\n=====================================<\/p>\n
\nfeaturing word wizard Frank Lutz, sponsored by Bulldog Reporter.
\n1 p.m. Eastern Time. Register at http:\/\/ow.ly\/1DtxK<\/p>\n
\nMake A Name For Yourself As An Expert In Your Field,” sponsored
\nby Steve Harrison, at 2 and 7 p.m. Eastern. Register at
\nhttp:\/\/www.YourQuantumLeap.com\/PreviewCallFour\/?11577<\/p>\n
\nto Read Your Prospects’ and Customers’ Minds, Build Lists, Create
\nProducts and Make Money,” featuring Jeanne Hurlbert, PhD, 2 p.m.
\nEastern. http:\/\/snipurl.com\/surveycustomers<\/p>\n
\n5. Promoting Job Training
\n======================================<\/p>\n
\nTemple Hills, MD, on how to market job training programs for
\ndisadvantaged girls and women.<\/p>\n
\nmay be helpful. There is a group out of Oakton, VA, called Women
\nEntrepreneurs, Inc. Also, the National Association of Women
\nBusiness Owners is based there in DC. I am sure the DC and
\nMaryland Better Business Bureau and Chambers of Commerce would
\nassist in getting the word out.”<\/p>\n
\nblogs, press releases and YouTube videos all generate leads and
\ncustomers\/clients.”<\/p>\n
\nOther non-profits can be just what you’re looking for!”<\/p>\n
\nat http:\/\/ow.ly\/1DHuq<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state.<\/p>\n
\n6. Help This Hound
\n=====================================<\/p>\n
\nstudents about to enter college?<\/p>\n
\nhttp:\/\/www.portableparent.com\/contents.htm for parents and
\ncollege students, with advice the students need on life skills
\nsuch as time and money management, as well as much more. Parents
\ndownload it, add their input and upload it to the students’
\ncomputers so the advice is ready when they are. Instant info,
\nwith a parent’s input, 24\/7. How can I publicize this?”<\/p>\n
\nlate summer, are ideal places to publicize your book. Google
\n“back to school section” and see if you can find contact
\ninformation for editors. Start pitching magazines right now.
\nPitch newspapers in mid-summer. Don’t forget bloggers who write
\nabout parenting issues. See “How to Pitch the Best Bloggers and
\nCreate a Publicity Explosion” at
\nhttp:\/\/snipurl.com\/pitchbestbloggers<\/p>\n
\nhttp:\/\/snipurl.com\/collegestudentebook<\/p>\n
\n7. Hound Quote of the Week
\n=====================================<\/p>\n
\ncan spare. And in return, dogs give us their all. It’s the best
\ndeal man has ever made.”<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n8. And at My Blogs & Mobile Site…
\n====================================<\/p>\n
\nTwitter:<\/p>\n
\nhttp:\/\/snipurl.com\/petownersurvey<\/p>\n
\nhttp:\/\/ow.ly\/1GPgg<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"