What I love about Connie’s tips is that, presumably, she wrote them long before Wilson uttered “You lie!” They came directly from Page 134 of her book, Talk Less, Say More.<\/a>\u00a0(Download a free chapter.<\/a>)<\/p>\n “Focus on the recipient.\u00a0 An apology involves much more than a quick ‘Oops\u2013sorry!’ Make sure the recipient knows that you fully understand the impact of your transgression and that you won\u2019t let it happen again.”<\/p>\n Authors:<\/strong>\u00a0 Pay attention to stories in the news. If something from your book is a perfect tie-in, offer it to bloggers or the traditional media. Pitch yourself as a guest on a TV talk show. Connie, by the way, is a TV personality in Cleveland, Ohio, and discussed how to be a TV talk show host’s dream date<\/a> during a teleseminar I hosted several years ago.\u00a0\u00a0\u00a0<\/p>\n Speakers:<\/strong> If you see a news story that ties in perfectly with one of your keynotes or training sessions, offer yourself as a resource.<\/p>\n Experts:<\/strong> Make sure you’re listed in experts databases, like the one provided by Expertclick: The Online Yearbook of Experts.<\/a><\/p>\n Everyone:<\/strong> Create Google Alerts <\/a>for your relevant keywords, and pay attention to the articles that Google returns to you each day. If you see a good tie-in to a breaking news story, write an online \u00a0press release.<\/a><\/p>\n And be sure to share your tips with your friends, followers and contacts in social media.<\/p>\n","protected":false},"excerpt":{"rendered":" In this week’s issue of my ezine,\u00a0I wrote about how Rep. Joe Wilson, tennis star Serena Williams and rapper Kanye West are handing anger management experts and others a perfect opportunity to piggyback their story ideas and expertise onto the\u00a0well-publicized\u00a0outbursts. I suggested that therapists, sports coaches, etiquette experts and anyone\u00a0else who needs a good angle\u00a0pitch\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[43,605],"class_list":{"0":"post-4777","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-book-marketing","8":"tag-news-events","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=4777"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4777\/revisions"}],"predecessor-version":[{"id":42037,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4777\/revisions\/42037"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=4777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=4777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=4777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Connie-Dieken\"](\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/09\/Connie-Dieken.gif\" "\\"Connie-Dieken\\"")
“Don\u2019t blame the victim.\u00a0 <\/strong>You\u2019ll sound pompous and insincere.\u00a0 Don\u2019t begin with ‘If I offended anybody\u2026’ That sounds like you\u2019re blaming a resentful person for being overly sensitive to remarks that you feel you obviously didn\u2019t intend as an affront.\u00a0Instead, take responsibility. Say something like, \u201cI offended you and I\u2019m sorry.\u201c<\/p>\n
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