The Publicity Hound’s
\nTips of the Week
\nIssue #501 April 20, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Food Freebies Soothe Tax Bite<\/p>\n
2. PublicityHound.mobi<\/p>\n
3. How to Use Surveys<\/p>\n
4. Teleseminars This Week<\/p>\n
5. Promoting Online Parenting Classes<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blogs…<\/p>\n
====================================
\n1. Food Freebies Soothe Tax Bite
\n====================================<\/p>\n
Publicity Hounds can learn a thing or two from the restaurant
\nindustry.<\/p>\n
Offer free stuff on April 15.<\/p>\n
Cinnabon, Maggie Moo’s and Dairy Queen handed out free samples on
\ntax filing day. Taco Del Mar offered free tacos. Starbucks gave
\naway free coffee.<\/p>\n
McCormick & Schmick’s and P.F. Chang’s had food deals all day.
\nWhole Foods picked up the sales tax all day on grocery bills at
\nstores in Tennessee, North Carolina, South Carolina, Alabama and
\nGeorgia.<\/p>\n
Publicity for the food freebies was EVERYWHERE.<\/p>\n
I don’t know if any of the restaurants incorporated mobile
\nmarketing into their campaigns, but this would have been the
\nperfect opportunity to send text messages to customers letting
\nthem know how to soothe the tax bite.<\/p>\n
Next year, make a note to yourself early in the year and think of
\nsomething fun you can give away on April 15. Then start promoting
\nit long before tax day arrives. The media love these local tie-
\nins to filing taxes.<\/p>\n
Upcoming holidays worth considering for freebies: Earth Day on
\nApril 22 and Mother’s Day on May 9.<\/p>\n
Don’t let these holidays sneak up on you! By creating a 12-month
\nmedia plan, you’ll have a systematic way to generate publicity,
\nbe aware of long lead times for magazines, piggyback onto
\nbreaking news so you get onto the TV news the same day you pitch,
\nand create more publicity online.<\/p>\n
“How to Create a Media Plan,” one of my most popular courses, ================================== Have you seen my new mobile site at http:\/\/publicityhound.mobi\/<\/a>? –To collect names and mobile phone numbers so I can text people –To make it easier for journalists using mobile phones to learn –To collect email addresses and grow the subscribers list for –To make it easy for people on mobile phones to find links to my –To link to my mobile site from my Twitter, Facebook, LinkedIn –To offer testimonials from delighted clients and market my –There’s even a page with links to the best dog jokes and Tonight, I’ll be attending the fourth of 10 classes in Next week, we get a break, and then resume the following week. As an affiliate, I can offer you a backstage pass where you can How many of your competitors have mobile sites? Few, if any. Jump ===================================== When I hired survey expert Jeanne Hurlbert to create my customer Never, ever, did I think it would result in creating a spin-off Lots of businesses are hurting during this recession. The smart –Add new product lines that customers are begging to buy.<\/p>\n –Increase click-through and conversion rates by as much as 45 –Get proof that lets them convert prospects and keep customers –Gather 100 testimonials at a time quickly, easily and –Generate publicity by letting journalists know how they’re –Find “pre-qualified” prospects who are ready to buy.<\/p>\n Jeanne, whose client roster includes the Tony Robbins Companies, ===================================== Wednesday, April 21, 11 a.m. Eastern (90 minutes): “How To REALLY Thursday, April 22, at 2 and 7 p.m. (90 minutes): “Jack Canfield Download the replay of “Discover the Secrets to Speaking in the ====================================== This week, eight Publicity Hounds have tips for Kathy Slattengren From Katie Schwartz:<\/p>\n “Distribute fliers at sports centers for young children, and From Stephanie Trahd:<\/p>\n “It won’t be long before there?s another celebrity parenting From Gail Sideman:<\/p>\n “Co-brand with businesses that attract the same demographic: “There are so many people who say, ‘I wish there was an The Publicity Hound says:<\/p>\n When you read all the responses to this week?s ?Help This Hound Send your own Help this Hound question to: ===================================== Anne Roos of South Lake Tahoe, CA, writes:<\/p>\n “I am really struggling with time management. I’m a professional “I am also very physically active, taking classes in the martial “I have very limited time to spend on the Internet, and in fact, “So, I need to know what I absolutely must do at the computer and “OK, the harpist is tired of typing.”<\/p>\n The Publicity Hound says:<\/p>\n Anne, I blogged last week on why cutting way back on email is one ===================================== Thanks to Publicity Hound Meryl K. Evans, for this video of a dog <\/p>\n BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ==================================== Consider retweeting:<\/p>\n Publicity op: Columnist needs ideas on ethnic minorities & How to get a recommendation from someone who’s not on LinkedIn. No time for social media, but lots of time to waste on email ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #501 April 20, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Food Freebies Soothe Tax Bite 2. PublicityHound.mobi 3. How to Use Surveys 4. Teleseminars This Week 5. Promoting Online Parenting Classes 6. Help This Hound 7.\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[83,22,77,9,5,14],"class_list":{"0":"post-467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-earth-day","8":"tag-media-plan","9":"tag-mobile-marketing","10":"tag-publicity-for-niche-markets","11":"tag-publicity-tips","12":"tag-social-networking","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=467"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/467\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nwalks you step-by-step through the entire process and even
\nincludes handy, at-a-glance templates for keeping your 12 months
\nworth of ideas and publicity tasks well-organized. It comes with
\nmore than 200 story ideas for every month of the year. Read more
\nabout it at http:\/\/publicityhound.com\/mediaplan.htm<\/a><\/p>\n
\n2. PublicityHound.mobi
\n==================================<\/p>\n
\nHere’s how I’m using it:<\/p>\n
\nabout special offers and news.<\/p>\n
\nabout me, without having to navigate my clunky PC site on a tiny
\nscreen.<\/p>\n
\nthis ezine.<\/p>\n
\nblogs and social media profiles. More than half of all social
\nmedia activity takes place on mobile phones.<\/p>\n
\nand Google profiles.<\/p>\n
\nmentor program, without making people read the entire sales page
\non my PC site at
\nhttp:\/\/publicityhound.com\/mentorprogram\/intro.html<\/a>
\n(Note: I have two openings in the program right now. Read that
\npage to see if you’re a good candidate.)<\/p>\n
\nvideos.<\/p>\n
\nStomperMobile, the mobile marketing course hosted by Stompernet.
\nWe’ll learn how to use Twitter and Facebook to pull traffic to
\nour mobile sites.<\/p>\n
\nJoin today, and you’ll have an extra week to catch up, watch the
\nfirst of three webinars, and build your own site, before Lesson 5
\non May 4.<\/p>\n
\nregister at $200 off the regular registration and spread payments
\nover six months. Learn more at
\nhttp:\/\/snipurl.com\/mobilemarketingclass<\/p>\n
\nonboard right now, and you’ll be light years ahead of them by the
\ntime they finally “get it.”<\/p>\n
\n3. How to Use Surveys
\n=====================================<\/p>\n
\nprofile survey last spring, I was hoping the results would give
\nme a few ideas for new products to create and services to offer.<\/p>\n
\nbusiness to teach people how to incorporate social media into a
\npublicity campaign. Jeanne, it turns out, was the perfect
\nbusiness partner. So we created My Social Media Solution, LLC,
\nand we both now have a new source of revenue.<\/p>\n
\nones that are still on their feet aren’t guessing about what to
\noffer people in their target markets. They’re asking them through
\nsurveys. Then they’re using the survey data to:<\/p>\n
\npercent.<\/p>\n
\nbuying over and over.<\/p>\n
\ninexpensively.<\/p>\n
\nchanging their businesses as a result of surveys.<\/p>\n
\nhas teamed up with Mike Koenigs to present a series of free
\nvideos that explain more about how to use surveys to not only
\nsurvive the recession, but thrive in it. You can access them at
\nhttp:\/\/snipurl.com\/surveycustomers<\/p>\n
\n4. Teleseminars This Week
\n=====================================<\/p>\n
\nUse Publicity as an Online Marketing Channel and ZIG When
\nEverybody Else Is ZAGGING!” Members of StomperNet, the Internet
\nmarketing membership site, can join me as I bust publicity myths
\nand explain how to build relationships with journalists and
\nbloggers. Register at http:\/\/www.stompernet.com\/<\/a><\/p>\n
\nShares How To Get To Where You Want To Be As An Author\/Speaker,”
\n2 and 7 p.m. Eastern Time. Jack, of the enormously famous
\n“Chicken Soup” books gives his best advice on how he and co-
\ncreator Mark Victor Hansen kept going when “Chicken Soup” was
\nrejected by 144 publishers, what to do if you find yourself
\nreluctant to aggressively market, what to do if you need to make
\nmoney within 30 to 60 days, the two mindsets you need to create a
\nbestselling book, and how to find someone to sponsor your book.
\nI’m an affiliate. Register at
\nhttp:\/\/www.teleseminarwithjackcanfield.com\/?10011
\n<\/a><\/p>\n
\nRecession-Proof College Market” with James Malinchak, or listen
\nat your computer. Includes 17 most in-demand topics.
\nhttp:\/\/www.callwithjames.com\/call<\/a><\/p>\n
\n5. Promoting Online Parenting Classes
\n======================================<\/p>\n
\nof Kenmore, WA who is looking for the best way to promote her
\nonline parenting classes.<\/p>\n
\nthrough pediatricians and pediatric dentists.”<\/p>\n
\ndebacle in the news (think Britney Spears, Balloon Boy, etc.).
\nHave a press release and comment ready when this happens, and
\nthen just plug in the name\/event and send it out immediately.
\nMake yourself available as a parenting expert resource for media
\ncovering the story.”<\/p>\n
\nOB\/GYNs, daycare centers, local baby stores, etc.<\/p>\n
\ninstruction manual to raise children.’ Well, now they can
\nreference what you have to offer!”<\/p>\n
\nquestion at http:\/\/tinyurl.com\/parentingclasses make note of how
\nKathy interacted with and thanked people who left comments. This
\nis a great social media lesson. Thanks, Kathy.<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state.<\/p>\n
\n6. Help This Hound
\n=====================================<\/p>\n
\nmusician and a published author, working on two upcoming CDs,
\nlive performances, and an upcoming book.”<\/p>\n
\narts. These activities all involve practice\/rehearsal and being
\noffline to concentrate on my writing.”<\/p>\n
\nas a harpist, I am trying to pace myself when typing at the
\ncomputer to save my hands. I already work with a wonderful
\nvirtual assistant, Christine Buffaloe, and she can handle many
\ntasks for me, but it’s not enough. I know that she can’t do
\neverything for me. It’s not a question of whether I know what I
\nneed to do or whether I am capable of doing them. It’s a question
\nof finding time to do what really needs to be done.”<\/p>\n
\nwhat I can forego. What’s a time waster and what is not? What are
\nthe activities that are necessary (other than the obvious—
\nanswering my emails, replying to direct messages on social
\nnetworks, etc.), and what is a waste of time? And how do I
\nstreamline my time doing these things?”<\/p>\n
\nof the very best ways to make more time. You can read it, and
\nretweet it, at http:\/\/ow.ly\/1yAbv. Many of my other Hounds will
\npost great suggestions for you at my blog at http:\/\/ow.ly\/1AN3i<\/p>\n
\n7. Hound Joke of the Week
\n=====================================<\/p>\n
\nfrolicking on a minor league ball field, and leaving behind a
\nlittle gift:
\nhttp:\/\/ow.ly\/1Aytd DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n8. And at My Blogs…
\n====================================<\/p>\n
\nupdating job skills
\nhttp:\/\/ow.ly\/1AyAp<\/p>\n
\nStep-by-step directions.
\nhttp:\/\/ow.ly\/1AKEA<\/p>\n
\nhttp:\/\/ow.ly\/1yAbv<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"