In the January\u00a0issue of\u00a0Country Business, the magazine for retailers of country gifts and accessories, freelancer Traci Bisson quotes me\u00a0in an article about how retailers can get TV and radio publicity.<\/p>\n
I advise that\u00a0people who are new to publicity start by targeting smaller media outlets first so they can learn from their mistakes before hitting the big time.\u00a0<\/p>\n
I call it “climbing the media ladder” and you can read an article <\/a>about it at my website.\u00a0<\/p>\n The ladder looks like this:<\/p>\n Top rung:<\/strong> National network news<\/p>\n Next to top rung:<\/strong> National newspapers, national magazines<\/p>\n Middle rung:<\/strong> Local daily newspapers, radio and TV stations, business journals, city and regional magazines Next-to-bottom rung:\u00a0Trade publications, weekly newspapers, special interest publications,\u00a0alumni publications<\/p>\n Bottom rung:<\/strong>\u00a0Print and online newsletters,\u00a0cable TV station’s public access channel<\/p>\n Once you’ve gotten publicity at the lower rung, start working your way up. Never shoot for the top, like getting onto “Oprah”<\/a> or into the\u00a0The New York Times<\/a>. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" In the January\u00a0issue of\u00a0Country Business, the magazine for retailers of country gifts and accessories, freelancer Traci Bisson quotes me\u00a0in an article about how retailers can get TV and radio publicity. I advise that\u00a0people who are new to publicity start by targeting smaller media outlets first so they can learn from their mistakes before hitting the\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[205],"class_list":{"0":"post-462","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-pitching","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=462"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/462\/revisions"}],"predecessor-version":[{"id":41737,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/462\/revisions\/41737"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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