Suzanne Fox Sevel of\u00a0Melbourne, Fla., writes:<\/p>\n
“I have a client in Atlanta, Ga.,\u00a0who just launched a new product called Scurtz:<\/a> stylish, decorative skirts for\u00a0chairs.\u00a0 They’re\u00a0very upscale, and some\u00a0people see them as an alternative to tablecloths or place settings as a unique way of decorating for guests.<\/p>\n “They’re\u00a0$49-$69 a pair and come in luxurious or traditional fabrics such as velvet and tulle.\u00a0 Since they are so new, there are not very many customers.\u00a0 The sales numbers are not impressive enough for the local business press to even write a story about it.<\/p>\n “Also, local newspapers and magazines are showing little interest in writing a feature story about these fabulous home accessories or the two entrepreneurial moms who invented them.<\/p>\n “They will be available in a major retailer very soon, but my job is to create some initial buzz and excitement about them first so that when they hit the stores, there will be a line of people waiting for them.\u00a0 Do your Hounds have any ideas for\u00a0low-cost, high-impact PR?\u00a0The owner is not on Facebook or Twitter and has\u00a0no interest in social networking as a means of promotion.”<\/p>\n Here’s a video that demonstrates how to tie\u00a0Scurtz:<\/p>\n","protected":false},"excerpt":{"rendered":" Suzanne Fox Sevel of\u00a0Melbourne, Fla., writes: “I have a client in Atlanta, Ga.,\u00a0who just launched a new product called Scurtz: stylish, decorative skirts for\u00a0chairs.\u00a0 They’re\u00a0very upscale, and some\u00a0people see them as an alternative to tablecloths or place settings as a unique way of decorating for guests. “They’re\u00a0$49-$69 a pair and come in luxurious or traditional\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":6,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[616,601,205,607],"class_list":{"0":"post-4569","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-events","8":"tag-holidays","9":"tag-pitching","10":"tag-promotions","11":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=4569"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4569\/revisions"}],"predecessor-version":[{"id":42051,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4569\/revisions\/42051"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=4569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=4569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=4569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}