The Publicity Hound’s
\nTips of the Week
\nIssue #499 April 6, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Facebook’s Royal Mess<\/p>\n
2. Colleges Need Speakers on 17 Topics<\/p>\n
3. In-flight Magaziness Pitching Tips<\/p>\n
4. Vote for the Best Success Story<\/p>\n
5. Promoting McAllen, Texas<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Video of the Week<\/p>\n
8. And at My Blogs…<\/p>\n
=========================================
\n1. Facebook’s Royal Mess
\n=========================================<\/p>\n
Just when you think you understand Facebook Fan Pages, and you’re
\nstarting to build your own Fan base, Facebook gums up the works:<\/p>\n
–Within a few weeks, the bloggers are reporting, Facebook will
\nchange the “Become A Fan” button on Fan Pages to read “Like,” and
\nit looks as though it may eventually do away with the entire
\nconcept of “Fans,” though nobody knows what those Fans will then
\nbe called. (“Likers?”)<\/p>\n
–Adding to the confusion is the thumbs-up “Like” button that
\nalready appears under every item in your news feed. If you like a
\npost, you can click on “Like.” As for Fan Pages, I think “Like”
\nsounds like a casual endorsement and “Fans” sounds like a group
\nof people who can’t wait to see what you have for them.<\/p>\n
–Late last week, Facebook introduced its new “Community Pages”
\nwhich several bloggers were convinced was an April Fool’s Joke.
\nUnsuspecting Facebook users who intended to create a Fan Page
\nsuddenly found themselves faced with another choice: they could
\ncreate a Community Page, designed to support topics and causes.
\nThese pages can also be “unofficial” pages that support a
\ncompany, a brand, or a public figure. They’re different than the
\n“official” Fan Pages a company creates for itself.<\/p>\n
–If you create a Community Page, and it eventually spikes in
\npopularity, Facebook can yank the administrative function from
\nyou and hand it over to the Facebook community, thus turning it
\ninto a public wiki. A wiki is a Website that allows users to add
\nand update content on a site, like Wikipedia, using their own Web
\nbrowser.<\/p>\n
–Facebook never explained any of this on its blog–the logical
\nplace you’d expect to see details of any major changes. Social
\nmedia bloggers got wind of it through confidential memos that
\nsomeone had leaked.<\/p>\n
If your head feels like it’s ready to explode trying to One comment I saw at a blog stated that the “Become a Fan” vs. Stay tuned.<\/p>\n But don’t abandon Facebook just yet. There are still plenty of ========================================= These are grim times for professional speakers. But they don’t –A speaker who trains corporate executives on leadership can –An expert on corporate recruiting and retention can teach –Speakers who specialize in motivating corporate audiences as –Diversity trainers who target corporate America can teach Those four topics are among 17 categories of topics that are in His teleseminar will also include a look at how speaking at James says his sign-up page isn’t quite ready, so I’ll send you a ====================================== Here are the three biggest mistakes people make when they try to –They treat all magazines the same. Different airlines serve –Authors send unsolicited copies of new books to every magazine –They fail to pitch freelancers, staff writers and local My updated special report, “Fly High with Publicity in the In- Read more about the update and what you’ll find at ====================================== Ten success stories that resulted from tips in this newsletter They’re all at my blog at Read them and vote for your favorite at I’ll announce the winner next week, when I publish edition Number Also next week, the HTML version of this newsletter will have a ====================================== This week, three Publicity Hounds have tips for Nancy S. Millar, From Gayle Carson:<\/p>\n “My niece-in-law is an avid birding enthusiast. If you found a From Gail Sideman:<\/p>\n “Post a brief, open and honest letter from your city\u2019s mayor From Pacharee Pantoomano:<\/p>\n “Who’s your target market? Has the Convention and Visitors Bureau The Publicity Hound says:<\/p>\n Those are all good ideas. I suggested that once Nancy starts If she can round up a few other sources from border towns who are Send your own Help this Hound question to: =================================== Kathy Slattengren of Kenmore, WA writes:<\/p>\n “I have an online parenting class. It’s $99 for three months of “For $139, students take the same course, starting April 19, and “The classes include issues like chores, how to set limits but “What are some quick and creative ways I can market the course The Publicity Hound says:<\/p>\n Many of my Hounds could use your help raising their pups. Others ================================= It’s almost beach season, and my VA, Christine Buffaloe, shares http:\/\/www.youtube.com\/watch?v=pkPNa4DBFHI<\/a><\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ================================== Consider retweeting these blog posts:<\/p>\n Free contact info, pitching tips for 9 TV producers Tips for updating your LinkedIn profile Questions to ask press release writing services Magazine turns typo in ad into a contest ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #499 April 6, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Facebook’s Royal Mess 2. Colleges Need Speakers on 17 Topics 3. In-flight Magaziness Pitching Tips 4. Vote for the Best Success Story 5. Promoting McAllen, Texas\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,78,9,5,27,14,80],"class_list":{"0":"post-456","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-inflight-magazines","9":"tag-publicity-for-niche-markets","10":"tag-publicity-tips","11":"tag-social-media","12":"tag-social-networking","13":"tag-speaker-tips","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=456"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/456\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nunderstand all this, you’re not alone. In comments at social
\nmedia blogs, Facebook users understandably are screaming about
\nthe changes. Here’s one example: http:\/\/tinyurl.com\/facebookmess<\/a><\/p>\n
\n“Like” issue is only for paid ads on Facebook. Some people are
\neven speculating that Facebook might eventually start charging
\ncompanies to keep their own Fan Pages.<\/p>\n
\nways you can use the site to build a following. Christine
\nBuffaloe explains how in the electronic transcript or audio
\nrecording of “11 Ways to Avoid Missed Opportunities on Facebook,”
\none of my most popular learning tools. Read more about it at
\nhttp:\/\/www.tinyurl.com\/facebookwithchris<\/a><\/p>\n
\n2. Colleges Need Speakers on 17 Topics
\n=========================================<\/p>\n
\nhave to be, if you know how to tweak your topic for the college
\nmarket.<\/p>\n
\ntake the fundamental points of the presentation and teach college
\nstudents how to be leaders, whether it\u2019s within their
\nfraternities or sororities, student government or special-
\ninterest groups on campus.<\/p>\n
\ncollege fraternities and sororities how to recruit and retain
\nmembers. Greeks, by the way, have their own budgets for hiring
\nspeakers, yet another recession-proof pot of money.<\/p>\n
\nconvention keynoters can take their message to college campuses,
\nwhere motivational speakers are in high demand.<\/p>\n
\ncollege faculty, staff and students about diversity. At a four-
\nyear college, a kid from the inner city and a farm kid from
\nKansas can suddenly find themselves roommates, with all kinds of
\npotential problems.<\/p>\n
\ndemand at colleges, universities, two-year colleges and tech
\nschools. James Malinchak, “King of the College Speaking
\nCircuit,” will review them all during a teleseminar at 2 p.m.
\nEastern Time on Wednesday, April, 14.<\/p>\n
\ncolleges can generate fabulous publicity without you lifting a
\nfinger, because the colleges do all the PR for you.<\/p>\n
\nseparate email tomorrow with details on how to register.<\/p>\n
\n3. In-flight Magaziness Pitching Tips
\n======================================<\/p>\n
\nget their story into in-flight magazines:<\/p>\n
\ndifferent geographic markets, and many of those markets have
\ndifferent audiences with different needs.<\/p>\n
\neditor. This is a very expensive mistake because most in-flight
\nmagazines don’t do book reviews. Those who do accept books prefer
\nbusiness titles, and if you can get your book featured in just
\none high-circulation magazine, you can be in front of several
\nmillion people in just one month.<\/p>\n
\ncorrespondents who are often more accessible than busy editors.
\nDid you know that many of these people drop valuable clues at
\ntheir blogs about topics they love, and many of them can also be
\nfound on LinkedIn, Twitter and Facebook?<\/p>\n
\nflight Magazines,” is the most comprehensive database of contact
\ninformation and pitching tips for in-flight magazines that you’ll
\nfind anywhere. This update includes 56 magazines (I added four
\nmore since I wrote about this last week). You’ll find dozens of
\nlinks to editors’ and writers’ blogs as well as profile pages at
\nthe social media sites where you can connect with them.<\/p>\n
\nhttp:\/\/ow.ly\/1t36W<\/p>\n
\n4. Vote for the Best Success Story
\n======================================<\/p>\n
\nare waiting for your vote.<\/p>\n
\nhttp:\/\/snipurl.com\/publicitysuccessstory<\/p>\n
\nhttp:\/\/www.surveymonkey.com\/s\/PJQPLF2<\/a><\/p>\n
\n500 of this newsletter. The winner will receive $500 in
\nconsulting services or products.<\/p>\n
\nnew, upbeat look.<\/p>\n
\n5. Promoting McAllen, Texas
\n======================================<\/p>\n
\ndirector of the convention and visitors bureau in McAllen, Texas
\non how to promote McAllen, a Texas border town that’s feeling the
\neffects of the bad publicity stemming from violence in Mexico.<\/p>\n
\nlist of birding enthusiasts (which I am sure there is), you could
\ndevelop a campaign just for them and get it out either by email,
\na great postcard or a terrific sales letter. When someone is that
\npassionate about something, they will tell others, and the
\ndestination will go viral.”<\/p>\n
\nabout the safety record in McAllen and what law enforcement is
\ndoing to deter the Mexican violence from spilling over. I would
\ninclude comments from area residents about how they feel secure
\nin McAllen, and invite others to come enjoy the great things it
\nhas to offer.”<\/p>\n
\nin McAllen, Texas decided whom you want to campaign to, i.e.
\nsenior citizens, retirees, backpackers, student on spring breaks?
\nWhen you narrow that down, brainstorm with a team on the best
\napproach to market\/PR to this group on a shoestring budget.”<\/p>\n
\nincorporating some of these ideas, she should pitch a story to
\ntravel writers and bloggers, telling them what you’re doing, and
\nwhy.<\/p>\n
\ndoing interesting things to offset the negative publicity, that
\ncould make for an interesting story. Read all the responses to
\nthis week’s “Help This Hound” question http:\/\/ow.ly\/1ss8I<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state.<\/p>\n
\n6. Help This Hound
\n===================================<\/p>\n
\ninstruction, and parents can take the course at their own pace.
\nYou can learn more about it at http:\/\/snipurl.com\/parentingclass2<\/p>\n
\nget email reminders and a weekly conference call with me. You can
\nlearn about it at http:\/\/snipurl.com\/parentingclass1<\/p>\n
\nallow mistakes, controlling your temper, avoiding arguments,
\ncreating consequences for bad behavior, and being a good mentor
\nand role model.<\/p>\n
\nand reach the right people-\u2014parents who need help?”<\/p>\n
\nwill have great ideas for you, which they can post to my blog at
\nhttp:\/\/ow.ly\/1vctJ<\/p>\n
\n7. Hound Video of the Week
\n=================================<\/p>\n
\nthis video of doggy beach bums getting an early start. It’s
\nprecious.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n8. And at My Blogs…
\n==================================<\/p>\n
\nhttp:\/\/ow.ly\/1v53k<\/p>\n
\nhttp:\/\/ow.ly\/1uIt4<\/p>\n
\nhttp:\/\/ow.ly\/1uY8a<\/p>\n
\nhttp:\/\/ow.ly\/1uY6W<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"