{"id":455,"date":"2006-01-11T07:30:51","date_gmt":"2006-01-11T07:30:51","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/prblog\/?p=455"},"modified":"2025-06-12T18:53:21","modified_gmt":"2025-06-12T18:53:21","slug":"meet-expectations-of-your-pr-clients","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/meet-expectations-of-your-pr-clients\/","title":{"rendered":"Address the expectations of your PR clients"},"content":{"rendered":"<p>When a meeting planner wants to hire me, or a PR firm wants me to train their staff on how to generate publicity, or someone says they want to join The Publicity Hound <a>Mentor Program<\/a>, the first question I ask is, &#8220;What, exactly, do you want me to help you do?&#8221;<\/p>\n<p>Occasionally, somebody says, &#8220;I want you to get me on &#8216;Oprah&#8217;.&#8221; Or &#8220;I want our PR clients to end up in one of those fun features on the front page of The Wall Street Journal.&#8221;<\/p>\n<p>When I hear that, I know this won&#8217;t be a good fit.<\/p>\n<p>Michelle Tennant, a member of The Publicity Hound Mentor Program, knows the feeling. She&#8217;s the owner of <a>Wasabi Publicity<\/a>, a boutique PR firm in Saluda, North Carolina. And she&#8217;s heard her share of unrealistic expectations.<\/p>\n<p>Here&#8217;s another one. You&#8217;re a publicist and you have a 12-month contract with an author. You&#8217;re two months into the project and the author is griping because her book hasn&#8217;t gotten into any big national magazines yet. Michelle would tell you it&#8217;s your own fault, if you never explained before the contract was signed that sometimes it takes up to six months or even a year for national magazines to bite, particularly since so many of them work six months out.<\/p>\n<p>Addressing expectations before you sign the contract helps avoid those kinds of problems. In the January\/February issue of The Publicity Hound <a href=\"https:\/\/www.publicityhound.com\/\">subscription newsletter<\/a>, Michelle writes about things that publicists and PR people must do to make sure that they can deliver exactly what clients expect. Or risk working with the Client from Hell. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a meeting planner wants to hire me, or a PR firm wants me to train their staff on how to generate publicity, or someone says they want to join The Publicity Hound Mentor Program, the first question I ask is, &#8220;What, exactly, do you want me to help you do?&#8221; Occasionally, somebody says, &#8220;I\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/public-relations\/meet-expectations-of-your-pr-clients\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":2,"wds_primary_category":606,"footnotes":""},"categories":[606],"tags":[427,610],"class_list":{"0":"post-455","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-public-relations","7":"tag-marketing","8":"tag-publicist","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=455"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/455\/revisions"}],"predecessor-version":[{"id":40958,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/455\/revisions\/40958"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}