The Publicity Hound’s
\nTips of the Week
\nIssue #498 March 30, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. What’s New in In-flight Magazines<\/p>\n
2. $500 for Best Publicity Success Story<\/p>\n
3. 7 Ways to Promote Yourself on Radio\/TV<\/p>\n
4. Be My Guest at Mobile Marketing Class<\/p>\n
5. Promoting Social Media Services<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blogs…<\/p>\n
======================================
\n1. What’s New in In-flight Magazines
\n======================================<\/p>\n
In the old days, when you wanted to pitch the editors at in-
\nflight magazines, you had to stand in line behind the 2 zillion
\nother people who were pitching them.<\/p>\n
Not anymore.<\/p>\n
Today, you can sometimes find editors, freelancers,
\ncorrespondents, bloggers and others who write for those
\npublications at their own blogs and at Facebook, Twitter and
\nLinkedIn. You can connect with them there, read their stuff,
\ncomment, build the relationship and then, when the time is right,
\npitch.<\/p>\n
But few PR people and self-promoters bother with that because the
\nvast majority of writers for in-flight magazines are freelancers,
\nand they’re too difficult to find. So the publicity mutts resort
\nto the one-size-fits all press releases and “spray and pray”
\npitches that go nowhere.<\/p>\n
Their laziness presents a perfect opportunity for you if you know
\nwho’s who in the in-flight magazines and where they hang out
\nonline.<\/p>\n
Guess what? You’re in luck.<\/p>\n
I just finished updating “Special Report #29: Fly High with
\nPublicity in the In-flight Magazines.” This year, I’ve added
\ncontact information for several new magazines we just discovered,
\nand deleted magazines that no longer publish.<\/p>\n
This year, there are 52 in all. If your PR client or your topic
\nis a good fit, the publicity could be fabulous because these
\nmagazines reach a well-educated, more affluent audience of
\nbusiness travelers and tourists who are a captive audience at
\n30,000 feet.<\/p>\n
In this year’s update, you’ll find links to editors’ blogs and
\nlinks to their profiles on the social media sites, including
\nnames and email addresses of editors at some of the smaller
\nmagazines. You won’t find some of this information anywhere
\nonline. We had to sniff it out, or call to get it. The entire
\nupdate took more than 50 hours of research and checking.<\/p>\n
This year, I’m adding a big bonus–an interview with Orion Ray-
\nJones, the North American editorial director of Ink Publishing,
\nwhich publishes 30 in-flight magazines in my report. He shared
\nseveral incredible tips that will give you an edge on your
\ncompetitors who are trying to find their way into these
\npublications.<\/p>\n
He even told me which section of his magazines is traditionally
\nlacking for good news items. The shortage is so severe, he said,
\nthat his editors are “absolutely desperate” for this type of
\ncontent. (Many of you can provide it.)<\/p>\n
The entire package, including contact information and pitching
\ntips for 52 magazines, plus the interview, will be ready on
\nFriday.<\/p>\n
Take advantage of my pre-publication offer–$25 off the $97
\nreport, but only if you order before 11:59 p.m. on Wednesday,
\nMarch 31. Order using the link below, claim your discount, then
\ncheck your email on Friday.<\/p>\n
You’ll receive the MP3 link and the electronic transcript of the
\ninterview with Orion, plus all the contact information for 52
\nmagazines.<\/p>\n
Order the report and save $25 right now at
\nhttp:\/\/tinyurl.com\/inflight2010<\/p>\n
=========================================
\n2. $500 for Best Publicity Success Story
\n=========================================<\/p>\n
If you can explain how the tips in this newsletter have changed Two weeks ago, I asked you for ideas on how I can promote the See all the details on how to enter at http:\/\/ow.ly\/1pUu8<\/p>\n ========================================= Most people who want to get onto radio or TV think that all they Wrong, wrong and wrong.<\/p>\n You need to THINK like radio and TV producers. And you need to ======================================== Stompernet’s first class in Mobile Marketing, the course I’ve Dan Hollings, the mobile marketing guru, will show you how to He’ll also ask you to step inside the mind of your customer and –Mobile ecoupons<\/p>\n –Maps, directions<\/p>\n –Hours of operation<\/p>\n –Phone number (click to call)<\/p>\n –Menu, list of products\/services<\/p>\n –Reviews\/testimonials<\/p>\n –Discount offers<\/p>\n –Event information<\/p>\n –Interesting content (in micro chunks)<\/p>\n –Twitter, Facebook or FourSquare links<\/p>\n –A way to opt in for something “mobile”<\/p>\n Choose just one or two, and make that the foundation for your ====================================== This week, eight Publicity Hounds have tips for Jennifer Melnick From Bridget (Weide) Brooks:<\/p>\n “Offer free or low-cost teleseminars or group programs (using From Sonia Singh:<\/p>\n “Volunteer with a non-profit or government-supported organization From Janine Libbey:<\/p>\n “Offer to speak at a Chamber of Commerce function. It is a great The Publicity Hound says:<\/p>\n Read all the responses to this week\u2019s “Help This Hound” question Send your own question to: =================================== Nancy S. Millar, director of the convention and visitors bureau “I have a doozy. Our great little city in the southernmost part “McAllen has a lot going for it. It was just ranked one of the “How can I turn this situation into something more positive–and The Publicity Hound says:<\/p>\n That is, indeed, a doozy, but my Hounds love challenges like this ================================= Sign at a veterinarian’s office:<\/p>\n “We will be back in 5 minutes. Sit! Stay!”<\/p>\n DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 ================================== Consider retweeting these blog posts:<\/p>\n 75 sample press releases in free ebook How Einstein Bros. Bagels exploded its Facebook fan base Spirit in-flight magazine wants photos of your dog Employees, trying something new at work? Let columnist know ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #498 March 30, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. What’s New in In-flight Magazines 2. $500 for Best Publicity Success Story 3. 7 Ways to Promote Yourself on Radio\/TV 4. Be My Guest at Mobile\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":4,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[78,77,79,27,7],"class_list":{"0":"post-450","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-inflight-magazines","8":"tag-mobile-marketing","9":"tag-radio-promotion","10":"tag-social-media","11":"tag-tv-publicity","12":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=450"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/450\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nyour life or your business, and you have a great publicity
\nsuccess story to share, you could win $500 in products or
\nservices from my website at http:\/\/publicityhound.com<\/a><\/p>\n
\n500th issue of my newsletter on April 13. A few suggested asking
\nfor publicity success stories, and that’s what I’m doing. I’ll
\nask readers to eventually vote on the best one.<\/p>\n
\n3. 7 Ways to Promote Yourself on Radio\/TV
\n=========================================<\/p>\n
\nneed is a clever pitch, or a book, or a good PR person.<\/p>\n
\ndifferentiate yourself from all the other Hounds in the pack. In
\nthis video, Steve Harrison shares 7 ways to promote yourself to
\nradio and TV news and feature shows:
\nhttp:\/\/www.freepublicity.com\/get-on-tv-video\/?10011<\/a><\/p>\n
\n4. Be My Guest at Mobile Marketing Class
\n========================================<\/p>\n
\nbeen writing about here, is tonight at 8 p.m. Eastern Time, and
\nI’m inviting you to be my guest, even if you haven’t signed up
\nfor the course.<\/p>\n
\nbuild a mobile site (or page). It will work on almost ALL mobile
\nphone platforms.<\/p>\n
\nthink about what they’d want from you on their mobile phones:<\/p>\n
\npage. Sound intriguing? Join me tonight by signing up here, and
\ndon’t worry if you can’t make it. All the calls will be recorded,
\nfor viewing later. Sign up here and you’ll receive instructions
\non how to participate:
\nhttps:\/\/stompernet.infusionsoft.com\/go\/SM\/SN332<\/p>\n
\n5. Promoting Social Media Services
\n======================================<\/p>\n
\nCarota, aka The Gift Therapist, of Pittsburgh, Pa., who needs
\nideas on how to promote her social media services.<\/p>\n
\nsocial media to promote them, of course!!) to introduce your
\nconcepts to your target audiences. Having a fixed price option to
\nget people started is a good way to get them in and get them
\nstarted.”<\/p>\n
\nfor small business, like a micro lender, SBA Women\u2019s Business
\nCenter, Small Business Development Center or SCORE.”<\/p>\n
\nway to get exposure. These events are always promoted in the
\nnewspaper and in the chamber’s email newsletters. Plus, there is
\nimplied endorsement from the chamber.”<\/p>\n
\nat http:\/\/ow.ly\/1pWZx<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state or province.<\/p>\n
\n6. Help This Hound
\n===================================<\/p>\n
\nin McAllen, Texas, writes:<\/p>\n
\nof Texas is on the border with Mexico, which is having terrible
\nproblems now with violence, though we’re fine on this side of the
\nborder. But that’s not what people are hearing.<\/p>\n
\ntop economies in the U.S. by the Brookings Institution, is right
\nin the middle of the country’s Number One birding destination
\n(the Rio Grande Valley), is a well-known winter destination
\nbecause we’re so far south, and we have an active arts and
\nentertainment culture with lots of Mexican influence.<\/p>\n
\ndo it with no budget? Thanks for any ideas your Hounds can
\nshare.”<\/p>\n
\none. Hounds with great ideas for Nancy can post them to my blog
\nat http:\/\/ow.ly\/1ss8I<\/p>\n
\n7. Hound Joke of the Week
\n=================================<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.
\nhttp:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n
\n8. And at My Blogs…
\n==================================<\/p>\n
\nhttp:\/\/ow.ly\/1sEyt<\/p>\n
\nhttp:\/\/ow.ly\/1stOt<\/p>\n
\nhttp:\/\/ow.ly\/1ssve<\/p>\n
\nhttp:\/\/ow.ly\/1ssYM<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"