One of the best ways to generate publicity from traditional media outlets is to form a relationship with reporters, editors, broadcasters and freelancers.<\/p>\n
That’s a critical step that 99 percent of the people miss!<\/p>\n
And what a shame. If you know what they’re looking for, how to talk to them, how to help them, and how to stay on their radar screens, you’ll have a huge advantage.<\/p>\n
When I worked as a reporter and editor for 22 years, I was able to tell within about\u00a015 seconds if somebody pitching a story idea was genuinely concerned about helping me, or if their Number One goal was to simply generate free publicity.<\/p>\n
If you’re meeting reporters face to face, or pitching an idea by phone or email, nine magic phrases can help you build a relationship with them. This video, created with a cool program called Animoto,\u00a0<\/a>explains all about the phrases I loved to hear when I was speaking with somebody who was either pitching a story idea to me, or wanted to get to know me better and genuinely help. It also explains one opportunity to meet journalists face to face.<\/p>\n What other phrases do you use when talking to journalists to help build the relationship?<\/p><\/p>\n","protected":false},"excerpt":{"rendered":" One of the best ways to generate publicity from traditional media outlets is to form a relationship with reporters, editors, broadcasters and freelancers. That’s a critical step that 99 percent of the people miss! And what a shame. If you know what they’re looking for, how to talk to them, how to help them, and\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":1,"footnotes":""},"categories":[1],"tags":[29,619,281],"class_list":{"0":"post-4471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-marketing","7":"tag-media-relations","8":"tag-photos-graphics","9":"tag-press-kits","10":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=4471"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4471\/revisions"}],"predecessor-version":[{"id":42058,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4471\/revisions\/42058"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=4471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=4471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=4471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}