The Publicity Hound’s
\nTips of the Week
\nIssue #497 March 23, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. Health Care Bill Hangover<\/p>\n
2. $500 for Best Publicity Success Story<\/p>\n
3. What Publicity Superstars Know<\/p>\n
4. Mobile Markeing Questions Answered<\/p>\n
5. Media Leads<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blogs…<\/p>\n
======================================
\n1. Health Care Bill Hangover
\n======================================<\/p>\n
The media has covered every possible argument for and against the
\nhealth care bill that President Obama signed this morning.<\/p>\n
But one angle I haven’t seen covered much is how to deal with the
\nangst and anger over this bill that has divided the country,
\nfriends, family members and co-workers. This battle is far from
\nover. And if you’re an expert in one of these topics, publicity
\nmight be waiting for you:<\/p>\n
–Etiquette experts, how can party hosts prevent a food fight at
\ntheir next dinner party? Is it tacky to include the warning,
\n“Please park your politics at the door” on the party invitation
\nif you’re inviting guests who you know are divided on the health
\ncare issue?<\/p>\n
–Therapists and anger management experts, how can people deal
\nwith the intense anger that’s playing out all over the country,
\nfrom radio talk shows to living rooms?<\/p>\n
–Small business experts, is it stupid or smart for people who
\nuse sites likes Twitter and Facebook for business to state their
\nopinions for or against the health care bill, and get embroiled
\nin an argument they can’t win? What should people like barbers,
\nmassage therapists and other service providers do when their
\ncustomers start discussing health care, and they disagree with
\ntheir clients’ opinions?<\/p>\n
Ask youself, “What expert advice can I offer?” And then choose
\nthe appropriate media outlet. If you can offer a source on the
\nopposite side of the issue, all the better. TV producer Shawne
\nDuperon says the more you can help TV news producers create an
\nentire segment, the better your chances of appearing on their
\nnews show.<\/p>\n
She gave that advice, and dozens more tips, during the
\nteleseminar on “How to Get Booked on the TV News Tomorrow.” Read
\nmore about this call that’s available as a CD or electronic
\ntranscript, at http:\/\/tinyurl.com\/getontvnews<\/p>\n
=========================================
\n2. $500 for Best Publicity Success Story
\n=========================================<\/p>\n
If you can explain how the tips in this newsletter have changed Last week, I asked you for help promoting the fact that I’m See all the details on how to enter at http:\/\/ow.ly\/1pUu8<\/p>\n ======================================== So you think Facebook Fan pages are nothing more than annoying The folks at Einstein Bagels don’t think so. Neither do their A coupon campaign on the company’s Fan page in January exploded And pay particular attention to the one important thing they did What can a Facebook Fan page do for you, and what do you do after ===================================== I didn’t see any mention in the Ragan article above whether A reader who has seen the discussion here on mobile marketing The kind of mobile marketing I’m talking about are text messages If you have a question about mobile marketing, ask Dan Hollings ====================================== –Syndicated columnist Mildred Culp, who writes the Workwise –The Culinary Rock Show on WIFI 1460-AM in the Philadelphia anad See “Publicity Tips for Restaurants, Chefs & Foodies” at =================================== Jennifer Melnick Carota, aka The Gift Therapist, of Pittsburgh, “I have recently launched a new business, Virtual PR 101, that “Services are provided a la carte, and range from basic blog set- “How can I promote my services to entrepreneurs and organizations The Publicity Hound says:<\/p>\n A great questions, Jennifer. There are lots other PR people who ================================= Dear God:<\/p>\n Why are there cars named after the jaguar, the cougar, the We do love a nice ride! Would it be so hard to rename the DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ================================== Consider retweeting these blog posts:<\/p>\n How have my publicity tips helped you? Win $500 in prizes Free White Paper for recruiters can help anyone who tweets 4 percfent of tweets recommend or criticize products ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #497 March 23, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. Health Care Bill Hangover 2. $500 for Best Publicity Success Story 3. What Publicity Superstars Know 4. Mobile Markeing Questions Answered 5. Media Leads 6. Help\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":1,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[16,55,76,77,9,5],"class_list":{"0":"post-444","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-facebook","8":"tag-free-publicity","9":"tag-health-care-bill","10":"tag-mobile-marketing","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=444"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/444\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nor life or your business, and you have a great publicity success
\nstory to share, you could win $500 in products or services from
\nmy website at http:\/\/publicityhound.com<\/a><\/p>\n
\npublishing the 500th issue of my newsletter on April 13. I took
\nideas from the responses and decided to ask you for your best
\nideas, let my readers vote on the best one fromg the 10
\nfinalists, and take all the ideas and compile them into a free
\nebooik that I invite people to share on the social media sites.<\/p>\n
\n3. How Social Media Sells Bagels
\n========================================<\/p>\n
\npromotions?<\/p>\n
\ncustomers.<\/p>\n
\nits Fan base from 7,000 to more than 405,000. Read about how they
\ndid it at the Ragan.com blog at
\nhttp:\/\/tinyurl.com\/einsteinpromotion.<\/p>\n
\nfor three months before they started the promotion. They
\nmonitored what fans were writing about, and that provided
\ninsights into the kind of promotion that would be a success.<\/p>\n
\nyou’ve created it? Plenty. See 11 Ways to Avoid Missed
\nOpportunities on Facebook” at http:\/\/budurl.com\/facebookwithchris<\/p>\n
\n4. Mobile Marketing Questions Answered
\n=====================================<\/p>\n
\nEinstein incorporated a mobile marketing campaign into its
\npromotion. If it isn’t, it isn’t too late.<\/p>\n
\nsays she’d never want to make obtrusive telephone calls to
\npeople’s mobile phones while the drivers are on the road and
\nmight become distracted.<\/p>\n
\nsent to people who have given you permission to market to them,
\nmuch like opt-in email campaigns.<\/p>\n
\nduring the free webinar at 8 p.m. Eastern Time, sponsored by
\nStomperNet. Register at
\nhttps:\/\/stompernet.infucsionsot.com\/go\/SMW2\/SN332 and submit the
\nquestions you want him to answer. See you on tonight’s call.<\/p>\n
\n5. Media Leads
\n======================================<\/p>\n
\ncolumn, wants to know about companies in any industry except
\nadvertising and PR that have made a big contribution to the
\ncompany. Email her at mailto:workwise@comcast.net<\/a><\/p>\n
\nSouth Jersey markets needs guests in the food and wine industry
\nor the music business. It wants to hear from expeerts, authors,
\nentertainers or anyone else who can guarentee a great nterview.
\nGet contact info for this show and others at
\nhttp:\/\/radioguestlist.com\/blog_index.html<\/a><\/p>\n
\nhttp:\/\/tinyurl.com\/foodpublicitytips<\/a><\/p>\n
\n6. Help This Hound
\n===================================<\/p>\n
\nPa., writes:<\/p>\n
\nspecializes in affordable social media marketing strategy,
\npromotion, and coaching for small businesses and nonprofits.<\/p>\n
\nup to the full development and execution of Facebook and Twitter
\noutreach solutions.<\/p>\n
\nwho may be under the impression that PR services are too
\nexpensive or not within their budget? I really want to help small
\nbusinesses and charitable organizations get noticed! Any help
\nyour Hounds can provide would be greatly appreciated!”<\/p>\n
\nread this newsletter and don’t compete with you for these
\nservices. Let’s hear it, Hounds. How can Jennifer promote her
\nsocial media skills? Post your best ideas to my blog at
\nhttp:\/\/ow.ly\/1pWZx<\/p>\n
\n7. Hound Joke of the Week
\n=================================<\/p>\n
\nmustang, the colt, the stingray, and the rabbit, but not ONE
\nnamed for a dog? How often do you see a cougar riding around?<\/p>\n
\n“Chrysler Eagle” the “Chrysler Beagle”?<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n8. And at My Blogs…
\n==================================<\/p>\n
\nhttp:\/\/ow.ly\/1pUu8<\/p>\n
\nhttp:\/\/ow.ly\/1pXbz<\/p>\n
\nhttp:\/\/ow.ly\/1pXkC<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"