![\"newarkmuseumlogo\"](\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/07\/newarkmuseumlogo.jpg\" "\\"newarkmuseumlogo\\"")
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Last year, nonprofit marketing expert Nancy\u00a0Schwartz produced the\u00a0largest collection of nonprofit taglines ever assembled as part of the GettingAttention.org Nonprofit Tagline Award Program.<\/a><\/p>\n Her\u00a0survey showed that most nonprofits either don’t have a tagline or have a tagline that performs poorly.<\/p>\n “That’s a critical marketing and communication problem we’re trying to help solve, because a good tagline is one of the most powerful marketing tools available to any organization,” Nancy says. “A strong tagline does double duty—extending an organization’s name and mission, while delivering a memorable and specific message to its base.<\/p>\n She loves the Newark Museum tagline: “100 years. always new.”\u00a0At her blog, she mentions\u00a0the criteria for memorable taglines. She’s trying to improve\u00a0all nonprofits’ taglines by highlighting the best examples she\u00a0can find among nonprofits and foundations.<\/p>\n And that’s where she needs your help. If you work in the nonprofit area,\u00a0enter your organization’s\u00a0tagline in the\u00a02009 Award program<\/a>.<\/p>\n Every entrant\u00a0contributes to the GettingAttention.org tagline database, and will receive a copy of\u00a0the updated 2009 Nonprofit Tagline Report. It will guide\u00a0any organization through the process of crafting an effective tagline, whether a new one, the first one, or a tagline for one of its programs.<\/p>\n PR consultants, this is a great contest for your nonprofit clients!\u00a0<\/p>\n Later this fall, once she has\u00a0processed all the entries—there are\u00a0more than 1,000 already—Nancy will\u00a0invite nonprofit and foundation professionals to vote for the best tagline in 13 categories. Deadline for entries is July 31. (While you’re at it, sign up for Nancy’s excellent ezine.)\u00a0<\/p>\n I promise to announce the winners here.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":" Last year, nonprofit marketing expert Nancy\u00a0Schwartz produced the\u00a0largest collection of nonprofit taglines ever assembled as part of the GettingAttention.org Nonprofit Tagline Award Program. Her\u00a0survey showed that most nonprofits either don’t have a tagline or have a tagline that performs poorly. “That’s a critical marketing and communication problem we’re trying to help solve, because a good\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":8,"wds_primary_category":603,"footnotes":""},"categories":[603],"tags":[617],"class_list":{"0":"post-4430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-content-creation","7":"tag-nonprofit-marketing","8":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=4430"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4430\/revisions"}],"predecessor-version":[{"id":42061,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4430\/revisions\/42061"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=4430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=4430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=4430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}