{"id":4393,"date":"2009-07-14T01:04:20","date_gmt":"2009-07-14T01:04:20","guid":{"rendered":"https:\/\/publicityhound.com\/blog\/?p=4393"},"modified":"2025-06-05T16:03:39","modified_gmt":"2025-06-05T16:03:39","slug":"pr-pros-how-do-you-calculate-the-value-of-online-publicity","status":"publish","type":"post","link":"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/pr-pros-how-do-you-calculate-the-value-of-online-publicity\/","title":{"rendered":"PR pros, how do you calculate the value of online publicity?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-4396\" style=\"float: left;margin: 4px 10px\" title=\"moneyandcalculator\" src=\"https:\/\/www.publicityhound.com\/wp-content\/uploads\/2009\/07\/moneyandcalculator-150x150.jpg\" alt=\"moneyandcalculator\" width=\"150\" height=\"150\" \/>Cynthia Flash\u00a0of Bellevue, Wash. writes this question\u00a0in the Help This Hound section of the July 14, 2009 issue of <a href=\"https:\/\/www.publicityhound.com\/tips\/\" target=\"_blank\" rel=\"noopener\"> &#8220;Craigslist: A Valuable Publicity Tool.&#8221;<\/a>:<\/p>\n<p>&#8220;I&#8217;m looking for a way to put\u00a0a dollar value on web hits I get for my PR clients.<\/p>\n<p>&#8220;For example, if a client is mentioned in a blog, is that worth anything in terms of dollar equivalents (like having an article appear in a newspaper)?\u00a0 If an online-only newspaper does a story about the client, how much is that worth?\u00a0 Certainly increased sales to the client is a great way to tell, but it&#8217;s difficult to know if that&#8217;s directly a result of the web publicity.\u00a0<\/p>\n<p>&#8220;Are PR people putting dollar values on web placements or is that only something reserved for traditional\u00a0media?\u00a0 Thanks for the continued discussion.&#8221;<\/p>\n<p>(If you need help with your own publicity problem or another issue related to publicity, <a title=\"Help This Hound\" href=\"mailto:JStewart@PublicityHound.com\" target=\"_blank\" rel=\"noopener\">email it <\/a>to me, and it may appear\u00a0at this blog, where my readers can help you.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cynthia Flash\u00a0of Bellevue, Wash. writes this question\u00a0in the Help This Hound section of the July 14, 2009 issue of &#8220;Craigslist: A Valuable Publicity Tool.&#8221;: &#8220;I&#8217;m looking for a way to put\u00a0a dollar value on web hits I get for my PR clients. &#8220;For example, if a client is mentioned in a blog, is that worth\u2026&nbsp;<a href=\"https:\/\/purelysupp.com\/publicity\/marketing\/online-marketing\/pr-pros-how-do-you-calculate-the-value-of-online-publicity\/\" class=\"rmlink\">Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":16,"wds_primary_category":612,"footnotes":""},"categories":[612],"tags":[618,607],"class_list":{"0":"post-4393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-online-marketing","7":"tag-client-attraction","8":"tag-promotions","9":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=4393"}],"version-history":[{"count":1,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4393\/revisions"}],"predecessor-version":[{"id":42063,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/4393\/revisions\/42063"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=4393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=4393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=4393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}