The Publicity Hound’s
\nTips of the Week
\nIssue #496 March 16, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. How Topsy Can Help Your Blog<\/p>\n
2. Out of Sight, Out of Mind, Out of Luck<\/p>\n
3. What Publicity Superstars Know<\/p>\n
4. When Your Links Won’t Open in Gmail<\/p>\n
5. Marketing an Expert on Mold<\/p>\n
6. Help This Hound<\/p>\n
7. Hound Joke of the Week<\/p>\n
8. And at My Blogs…<\/p>\n
=======================================
\n1. How Topsy Can Help Your Blog
\n======================================<\/p>\n
When you see scads of people tweeting about your competitors and
\ntheir great blog posts, do you ever just sit there and wonder,
\n“How do they manage to attract so much attention?”<\/p>\n
Stop wondering.<\/p>\n
Head over to Topsy at http:\/\/www.topsy.com\/<\/a>. You can use this There are several other ways to use this site:<\/p>\n When you search for something on Topsy, such as “health care Topsy ranks its results based on how well they match your search My friend, social media marketing expert Don Crowther, wrote a Use his tips and then, check out what Patsi Krakoff has to say ========================================= When you send an email to your list of customers or contacts, it Compare that to the whopping 95 percent open rate that’s easy to Starting with a single blog post, a retail store in California Here’s the kicker. The people who stood in a line that snaked If you know how to incorporate mobile messaging into your Download the quick case study of the success story above, http:\/\/tinyurl.com\/out-of-luck<\/p>\n ======================================== Jen Groover launched her career making Butler Handbags that In February and March this year, her media appearances include Jen became a regularly featured lifestyle expert on the Fox News One reason she landed so many media appearances is that she’s But she does far more than just tell stories. On Thursday, you’ll The free 90-minute webinar titled “Discover the Secrets of the ===================================== If you’re sending emails to the media, bloggers and others who For a URL to be a live link in Gmail, it cannot have a capital That means links like http:\/\/publicityhound.com aren’t live. But Read more about it, and watch the video that explains it all, at Now that you know how to configure your links, learn how to send ====================================== This week, 10 Publicity Hounds have tips for Susan Murphy of From Julie Gabrielli:<\/p>\n “Join the U.S. Green Building Council and get active in your From Doreen Overstreet:<\/p>\n “Not sure who your target audience is, but I bet the National From Don Power:<\/p>\n “Your client could talk about how to safely remove small amounts The Publicity Hound says:<\/p>\n Connie should refer to herself everywhere as a “mold expert.” Read all the responses to this week\u2019s “Help This Hound” question Send your own question to: =================================== This week’s question is from me:<\/p>\n Almost every Tuesday, without fail, during the last decade, my If it’s Tuesday, and it’s Christmas, the ezine arrives via email In just a few weeks, on April 16, I’ll publish Edition Number Because I’m knee-deep in three other projects, I’m not even sure What can I do to promote the newsletter, pull in new readers, Submit your best ideas to my blog at http:\/\/ow.ly\/1mX4z and And then send your “Help this Hound” question to me at ================================= In an upscale pet-supply store, a customer wanted to buy a red “I can’t do that!” The owner said. “The sweater is a surprise!”<\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ================================== Consider retweeting these blog posts:<\/p>\n How engaging is your blog? 17 metrics to measure Pros & cons of using Facebook, Twitter geo-location features How to generate publicity from Pi Day ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #496 March 16, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. How Topsy Can Help Your Blog 2. Out of Sight, Out of Mind, Out of Luck 3. What Publicity Superstars Know 4. When Your Links Won’t\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[2,75,67,36,19,9,15],"class_list":{"0":"post-437","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-blogging","8":"tag-gmail","9":"tag-google","10":"tag-pitching-the-media","11":"tag-pitching-to-reporters","12":"tag-publicity-for-niche-markets","13":"tag-stompernet","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=437"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/437\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nsearch engine to do some competitive intelligence, and find out
\nfairly quickly exactly which of your competitors’ topics are
\ncausing the buzz. Then, start writing about those topics
\nyourself, or pitching them to the media, so you can capitalize on
\nthe market insights your competitors have identified or stumbled
\nonto.<\/p>\n
\nbill,” Topsy finds snippets of conversations on Twitter that
\nmatch what you’re looking for. It returns to you a list of things
\npeople link on for that search term.<\/p>\n
\nterms and–here’s the important part–the influence of the people
\ntalking about them. Topsy has pages for every person it listens
\nto, and it lists the things each person has been talking about.<\/p>\n
\ngreat blog post about 5 ways to use Topsy to help your blog at
\nhttp:\/\/tinyurl.com\/howtousetopsy<\/p>\n
\nabout “Time-saving Tips for Smart Business Blogging.” She covers
\nall the basics for beginning bloggers and shares lots of tips for
\nadvanced bloggers, including 101 places to find content for your
\nblog. Read more about it at http:\/\/tinyurl.com\/businessblogger<\/p>\n
\n2. Out of Sight, Out of Mind, Out of Luck
\n=========================================<\/p>\n
\nisn’t unusual to learn that only 12 percent of the people who
\nreceive it open it. Only 12 percent!<\/p>\n
\nachieve when you send a text message to people’s mobile phones
\ntelling them about a new product or service, or giving them a tip
\nthat will solve a problem or make their lives easier.<\/p>\n
\ngenerated online publicity and made $20,000 in a mere three hours
\nlast year by using a combination of a compelling offer, text
\nmessages, email and social media. It didn’t pay a penny for
\nprint, radio or Internet ads.<\/p>\n
\naround the store even before the doors opened weren’t allowed in
\nunless they showed proof of the text message they received. All
\nothers were turned away.<\/p>\n
\nmarketing campaign, and you’re in front of your prospects on
\ntheir mobile phones, your competitors who don’t have the first
\nclue how to do what you’re doing will be out of sight, out of
\nmind, and out of luck.<\/p>\n
\ncourtesy of StomperNet, and see the replay of last week’s webinar
\nfrom Dan Hollings, the guy who created the mobile marketing
\ncampaign for “The Secret.”<\/p>\n
\n3. What Publicity Superstars Know
\n========================================<\/p>\n
\norganize women’s essentials in little compartments inside each
\npurse, much like the utensils compartment inside your dishwasher.<\/p>\n
\nstints on MSNBC’s “Your Business,” FOX Business’s “Happy Hour,”
\nthe “Good Morning Colorado” radio show and ABC News. She appeared
\non FOX Business’s “Your Questions Your Money,” “Washington
\nBusiness Tonight” on News Channel 8 in D.C., and Better TV.<\/p>\n
\nChannel and the Early Show as well as scoring coverage in
\nhundreds of print media outlets including O the Oprah Magazine,
\nRedbook, US Weekly, Success and Entrepreneur, and then, used that
\ncoverage to catapult her business to sales of over $10 million a
\nyear.<\/p>\n
\nable to tell a compelling story of how she refused to listen to
\nher friends, relatives and industry experts who pooh-poohed her
\nidea for a well-organized handbag.<\/p>\n
\nhear about the secrets that she and other media superstars know
\nabout, like how to become a sought-after news source and guest on
\nradio and TV talk shows, even with no fancy credentials or
\nacademic degrees.<\/p>\n
\nPublicity Superstars,” hosted by Steve Harrison (I’m an
\naffiliate), will be broadcast at 2 and 7 p.m. on Thursday, March
\n18. If the times are inconvenient, recruit somebody to listen and
\ntake notes for you. Register at
\nhttp:\/\/www.freepublicity.com\/superstars\/?10011<\/a><\/p>\n
\n4. When Your Links Won’t Open in Gmail
\n=====================================<\/p>\n
\nuse Gmail, but few people are responding, or they’re complaining
\nthat the links won’t open, it’s because of a change Google made
\nrecently.<\/p>\n
\nletter after “http:\/\/” without using “www.”<\/p>\n
\nhttps:\/\/publicityhound.com\/<\/a> is.<\/p>\n
\nAlex Mandossian’s blog at http:\/\/ow.ly\/1lq20<\/a><\/p>\n
\ngreat email or telephone pitches. Raleigh Pinskey shows you “How
\nto Create the Perfect 30-Second Pitch.” She is the MASTER of
\npitches, and she shares her secrets. Learn more at
\nhttp:\/\/tinyurl.com\/30secondpitch<\/a>.<\/p>\n
\n5. Marketing an Expert on Mold
\n======================================<\/p>\n
\nPleasant Ridge, MI on how to promote her client, Connie Morbach,
\nan expert on mold.<\/p>\n
\nlocal chapter. They usually have ongoing monthly programs, so you
\ncould do a session on mold. They also have a huge, yearly
\nconference (15,000 to 20,000 people), and you could submit a
\nproposal as a speaker.”<\/p>\n
\nApartment Association’s publication (and others like it) would be
\ninterested in using her as a resource or running any of her
\narticles. Many in the industry are interested in learning more
\nabout this subject–and preventing it.”<\/p>\n
\nof mold encountered in the upcoming spring cleaning ritual.
\nMillions of people do this every spring and it is almost
\nguaranteed you will encounter some mold (but not enough to call
\nin a professional removal company). Therefore, there is a real
\nneed to know how to remove small amounts of mold safely and your
\nclient could address that!”<\/p>\n
\nThis should appear on the title bar of the home page of her
\nwebsite, in her bio, in press releases, in the mini-bios she
\nwrites at the social media sites–everywhere she has info about
\nher background. And she should buy a profile in “Expertclick: The
\nOnline Yearbook of Experts” at
\nhttp:\/\/www.Expertclick.com\/Referral\/PublicityHound<\/a> (I’m an
\naffiliate).<\/p>\n
\nhttp:\/\/ow.ly\/1g9z9<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state.<\/p>\n
\n6. Help This Hound
\n===================================<\/p>\n
\nreaders and I have been sharing our best tips in this newsletter.<\/p>\n
\non Christmas Day, and the other 51 Tuesdays of the year.<\/p>\n
\n500,and I’m looking for a clever promotion or contest that will
\nengage current readers, create a buzz on the social media sites,
\nand attract new subscribers.<\/p>\n
\nI’ll have time to pull this off.\u00a0 But I’d be crazy not to ask my
\nHounds for help.<\/p>\n
\nattract attention for the archived issues at
\nhttp:\/\/www.publicityarticles.net\/, encourage people to submit
\nquestions for Help this Hound, and make this a really fun
\ncelebration?<\/p>\n
\nretweet if you’re so inclined.<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>.
\nI have only one left, and I’ll include it here next week.<\/p>\n
\n7. Hound Joke of the Week
\n=================================<\/p>\n
\nsweater for her dog.\u00a0 The clerk suggested that she bring her dog
\nin for a proper fit.<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n8. And at My Blogs…
\n==================================<\/p>\n
\nhttp:\/\/ow.ly\/1hbuK<\/p>\n
\nhttp:\/\/ow.ly\/1hizB<\/p>\n
\nhttp:\/\/ow.ly\/1lrRS<\/a><\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"