The Publicity Hound’s
\nTips of the Week
\nIssue #495 March 9, 2010<\/p>\n
Publisher: Joan Stewart<\/p>\n
==========================================<\/p>\n
“Tips, Tricks and Tools for Free Publicity”<\/p>\n
===================================<\/p>\n
In This Issue
\n===================================<\/p>\n
1. The Next Big Thing: Mobile<\/p>\n
2. Time-saving Blogging Tips<\/p>\n
3. Social Media Cheat Sheet<\/p>\n
4. Marketing a Lifestyle for Boomers<\/p>\n
5. Help This Hound<\/p>\n
6. Hound Joke of the Week<\/p>\n
7. And at My Blogs…<\/p>\n
======================================
\n1. The Next Big Thing: Mobile
\n======================================<\/p>\n
Ten years ago, the hot new thing was building an email list.<\/p>\n
Seven years ago, it was blogs and video.<\/p>\n
Last year, it was Twitter.<\/p>\n
This year, it’s mobile marketing. In 2010, our planet already has
\nmore mobile phones than it does TV sets, cars, credit cards or
\ncomputers.<\/p>\n
New generations of mobile devices are being unleashed not every
\nfew months, but every few WEEKS. Hundreds of millions of
\nconsumers worldwide are glued to their iPhones, Blackberries or
\nother mobile devices. To put it bluntly, they are waiting for
\nYOU.<\/p>\n
That means more new technology to learn. But the opportunities to
\nreach your ideal customers, whether they’re standing in line at
\nStarbucks or lying in bed, is huge–only if you do it right and
\ndon’t believe the two biggest misconceptions about mobile
\nmarketing:<\/p>\n
–It’s just like Internet marketing, but on a much smaller
\nscreen.<\/p>\n
–Sending a string of text messages is just like sending a series
\nof autoresponder messages.<\/p>\n
If you’re confused about how to tap into this opportunity, let
\nStomperNet help. I’m their affiliate and they’re letting me share
\nthese two goodies with you:<\/p>\n
–A free webinar at 8 Eastern tonight featuring Dan Hollings, the
\ncreator of StomperMobile and the guy who did the Internet
\nmarketing behind the phenomenon “The Secret.” Sign up for the
\nwebinar at
\nhttps:\/\/stompernet.infusionsoft.com\/go\/SMW1\/SN332 If you can’t
\nmake it, sign up anyway in case they record it. Or recruit
\nsomebody to watch and take notes for you.<\/p>\n
–A free series of three video lessons that will help you get
\nstarted the right way:
\nhttps:\/\/stompernet.infusionsoft.com\/go\/SM1\/SN332<\/p>\n
I’ll be on the webinar tonight. See you there.<\/p>\n
======================================
\n2. Time-saving Blogging Tips
\n======================================<\/p>\n
The biggest excuse people use to explain why they aren’t
\nblogging, or why they don’t comment at other people’s blogs, is
\n“I don’t have time.”<\/p>\n
Here’s a tip that that lets you do both at the same time.<\/p>\n
Create a Google Alert at http:\/\/www.Google.com\/alerts<\/a> for a Write the comment. Save it to your clipboard. Then take it over The topic was perfect for me. I wrote a lengthy comment, brought This little trick also works when you’re answering questions on The 27 pages of handouts that I offered during the teleseminar The handouts accompany the electronic transcript, CD or MP3 ===================================== You’ll love Drew McLellan’s handy, color-coded Social Media Cheat Notice how well Digg, the popular bookmarking site, fares on this Read more about what you’ll learn at http:\/\/tinyurl.com\/ybzam7u<\/p>\n ====================================== This week, three Publicity Hounds have tips for Patti Chavet of From Camille Torres:<\/p>\n “To position yourself as an expert, I suggest starting with a From Eric Gruber:<\/p>\n “You should be writing articles and submitting them on top From Reece Franklin:<\/p>\n “Target the Boomers: While there are usually several networking Read all the responses to this week’s ?Help This Hound” question Send your own Help this Hound question to: =================================== Susan Murphy of Pleasant Ridge, MI writes:<\/p>\n “I’m looking for some interesting avenues in which to promote our “Connie Morbach, M.S. CHMM CIE, is a respected national authority “Since 1994, her team has witnessed the illnesses and devastation “Connie has been featured on a half dozen indoor air quality The Publicity Hound says:<\/p>\n What a great topic! The “your (fill in the blank) is making you ================================= “Dogs have no money. Isn’t that amazing? They’re broke their –Jerry Seinfeld<\/p>\n Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes, BONUS: Buy the ebook and you also get a compilation of the 50 http:\/\/publicityhound.com\/dogjokebook\/<\/a><\/p>\n ================================== Consider retweeting these blog posts:<\/p>\n Job-hunters, publicity seekers: Wake up your boring bios Why a press release and not just a blog post? Your dog can soon have its own Twitter account ================================================<\/p>\n Joan Stewart The Publicity Hound’s Tips of the Week Issue #495 March 9, 2010 Publisher: Joan Stewart ========================================== “Tips, Tricks and Tools for Free Publicity” =================================== In This Issue =================================== 1. The Next Big Thing: Mobile 2. Time-saving Blogging Tips 3. Social Media Cheat Sheet 4. Marketing a Lifestyle for Boomers 5. Help This Hound 6. Hound\u2026 Read More<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","iawp_total_views":0,"wds_primary_category":6,"footnotes":""},"categories":[6],"tags":[74,2,8,48,9,5,27],"class_list":{"0":"post-433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-tips-of-the-week","7":"tag-baby-boomers","8":"tag-blogging","9":"tag-google-alerts","10":"tag-linkedin","11":"tag-publicity-for-niche-markets","12":"tag-publicity-tips","13":"tag-social-media","14":"entry"},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Joan Stewart","author_link":"https:\/\/purelysupp.com\/publicity\/author\/jstewart\/"},"_links":{"self":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/comments?post=433"}],"version-history":[{"count":0,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/posts\/433\/revisions"}],"wp:attachment":[{"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/media?parent=433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/categories?post=433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/purelysupp.com\/publicity\/wp-json\/wp\/v2\/tags?post=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nkeyword or keyword phrase. When you check your alerts and you
\nfind a blog post that screams out for your expert commentary,
\ntell yourself: “What I’m going to write here will be the basis of
\na post at my own blog.”<\/p>\n
\nto your blog where you can expound on it a little more. Then,
\nlink back to the blog where you commented. That’s exactly what I
\ndid over the weekend when I saw law firm marketing expert Kevin
\nO’Keefe’s blog post about press releases.<\/p>\n
\nit back to my own blog and elaborated, linking back to Kevin’s
\nblog. You can read my post “Why a press release and not just a
\nblog post?” at http:\/\/ow.ly\/1pVlma<\/p>\n
\nLinkedIn.<\/p>\n
\n“Time-saving Tips for Smart Business Blogging,” with Patsi
\nKrakoff in January, are as helpful for veteran bloggers as they
\nare for newbies. They include 101 places to find content for your
\nblog, the first 7 steps before creating your blog, how to write
\nbetter and faster, and 20 mistakes smart professionals make with
\nblogs.<\/p>\n
\nrecording. Learn more at http:\/\/tinyurl.com\/businessblogger<\/p>\n
\n3. Social Media Cheat Sheet
\n=====================================<\/p>\n
\nSheet that will help you understand how to leverage major social
\nmedia sites: http:\/\/ow.ly\/1g8CO<\/p>\n
\nchart. It’s a valuable tool for brand exposure, generating
\ntraffic to your site, and search engine optimization.
\nIf you’re not using Digg, now is the time to start. Colin Martin
\nexplains how during the teleseminar on “How to do Social
\nBookmarking to Promote Your Expertise, Attract Followers & Pull
\nMassive Amounts of Traffic.” The CD, MP3 and electronic
\ntranscript include a series of four videos in which Colin
\ndemonstrates how to create your accounts at bookmarking sites,
\nhow to bookmark content, how to make friends and join groups, and
\neveryday uses for this powerful marketing tool.<\/p>\n
\n4. Marketing a Lifestyle for Boomers
\n======================================<\/p>\n
\nFrisco, Texas who wants to brand herself as an expert in active
\nadult lifestyles for Baby Boomers who live in Texas.<\/p>\n
\nblog. Offer information that helps your target audience, finding
\nthe intersection between their informational needs\/wants and your
\nexpertise. Mixing it up a bit and having a video blog posting
\nevery now and then might be a good idea. It would help people
\nidentify with you and connect with you better, and the videos can
\nalso be posted on YouTube and other video-sharing sites for extra
\nexposure. Tweet and Facebook your blog postings, along with other
\ninfo that will appeal to your audience.”<\/p>\n
\nwebsites and ezines that your targeted audience (Baby Boomers
\nlooking to retire) goes to every day for solutions you provide. I
\nknow you’re looking for a local area, but article marketing works
\nfor you, too.”<\/p>\n
\norganizations within a large community that target the senior
\nmarket, there aren’t many that target Boomers. I suggest you
\neither find one or two that do hit the Boomers, or start your
\nown. Put together a list of the top 30 companies that might
\ntarget Boomers, and can influence them to use you. Then invite
\nthese folks to your first networking meeting. Networking really
\nworks if you’re the founder, or the key speaker.”<\/p>\n
\nhttp:\/\/ow.ly\/1die7<\/p>\n
\nmailto:JStewart@PublicityHound.com?subject=HelpThisHound<\/a>
\nand include your city and state.<\/p>\n
\n5. Help This Hound
\n===================================<\/p>\n
\nclient, an environmental scientist who specializes in toxic mold
\neducation, detection and remediation.<\/p>\n
\non indoor air quality (IAQ) who has performed over 10,000
\nresidential\/commercial air tests and environmental evaluations.<\/p>\n
\ncaused by many ill-equipped and unscrupulous IAQ\/Mold
\n‘professionals’ in their industry, and they continue to help so
\nmany who have suffered from these injustices. She has just
\nstarted a blog at http:\/\/cleanlinest.wordpress.com\/<\/a> and is
\ntweeting to share her knowledge as well.<\/p>\n
\ninvestigative segments for NBC’s “Today” show (“Why your gym may
\nbe making you sick” and “Watch out for hidden germs in
\nsupermarkets”), as well as “Rachael Ray” and “Extreme Makeover
\nHome Edition.” But she hasn’t worked with a PR firm since then.
\nShe’s looking to get the word out again about her expertise, and
\nI’m hoping your loyal Hounds can suggest some thoughtful ideas.<\/p>\n
\nsick” theme can be used dozens of ways. Let’s see what my Hounds
\nhave to say. If you have a great idea for Susan, post it to my
\nblog at http:\/\/ow.ly\/1g9z9<\/p>\n
\n6. Hound Joke of the Week
\n=================================<\/p>\n
\nentire lives. But they get through. You know why dogs have no
\nmoney? No pockets.”<\/p>\n
\nperfect for a dog-lover, your favorite vet, or just for a few
\ngood laughs.<\/p>\n
\nbest websites for dog humor.<\/p>\n
\n7. And at My Blogs…
\n==================================<\/p>\n
\nhttp:\/\/ow.ly\/1frh9<\/p>\n
\nhttp:\/\/ow.ly\/1pVlma<\/p>\n
\nhttp:\/\/ow.ly\/1g48j<\/p>\n
\na.k.a. The Publicity Hound<\/p>\n","protected":false},"excerpt":{"rendered":"